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1 | Mexico: Shoeshiner Uses YouTube to Increase Business | Meksika: Mpanadio kiraro mampiasa ny YouTube ho dokambarotra |
2 | Editor's Note: The photograph taken by Issa Villarreal of a shoeshiner in Monterrey, Mexico, who is marketing himself via YouTube first appeared on the blog Ocho Cuartos [es]. | Naotin'ny Tonia: Sary nalain'i Issa Villarreal ilay mamafa kiraro iray any Monterrey, Meksika, izay manao dokambarotra ny tenany amin'ny alalan'ny YouTube nivoaka voalohany tao amin'ny bolongana Ocho Cuartos [es]. |
3 | She follows it up with an entry on her blog Issa [es] where she interviews the shoeshiner about his reasons for using citizen media to help his business. | Nampiditra lahatsoratra tao amin'ny bolongany i Issa [es] izay iresadresahany ilay mpanadio kiraro ny antony nampiasany ny fitaovan-tserasera ampiasain'olo-tsotra hampitomboany ny ambaindain'ny raharahany. |
4 | This is a translation and republished with permission. | Dikanteny nahazoana alalana izany izao aseho anareo izao. |
5 | Photo by Issa Villarreal. | Sary nalan'i Issa Villarreal. |
6 | The sign reads, “Search on YouTube or Google for The Shoeshiner with Two Brushes” | Hoy ny vakin'ny teny, “Karohy @ YouTube na Google ilay Manadio kiraro amin'ny borosy roa” |
7 | It is easy to distinguish Juan Luna from other shoeshiners in downtown Monterrey, Mexico. | Mora ny manavaka an'i Juan Luna amin'ny mpampamiratra kiraro hafa any afovoan'i Monterrey, Meksika. |
8 | His stand, located at the intersection of Escobedo and Padre Mier, has a sign inviting passers-by to search on YouTube and on Google for his video titled, “The Shoeshiner with Two Brushes.” | Ny tranohevany, izay eo amin'ny fihaonan'ny Escobedo sy Padre Mier, dia misy marika manasa ny mpandalo mba hanao fikarohana amin'ny YouTube sy/na amin'ny Google ny lahatsariny mitondra ny lohateny hoe, “Ilay mpampanelatrelatra kiraro amin'ny borosy roa.” |
9 | “It was my idea,” he explains while attending to one of his clients. | “Hevitra tao amiko iny,” hoy ny fanazavany teo ampanatrehana mpividy iray. |
10 | “The idea was to promote myself to reach more people. | “Hevitra hanasongadina ahy hahazoako olona maromaro kokoa. |
11 | Break free from old customs.” | Miala amin'ny fomba mahazatra.” |
12 | Juan is ambidextrous: he takes a brush in each hand and shines a shoe with each one. | Kinga an-tanan-droa i Juan: Samyu mitazona borosy ny tanany tsirairay avy ary samy manadio kiraro tsirairay avy ireo. |
13 | He considers himself skillful and also innovative for the way that he works: he adds teflon to the polish so that water and dust slides off the shoes. | Mihevitra ny tenany ho manantalenta izy ary mivoatra eo amin'ny fomba fiasany: Ampiany ‘teflon' ny fanadiovana mba hampikorisa eo ambonin'ny kiraro fotsiny ny rano sy ny fotaka. |
14 | That way, the protection can last 2 weeks and he still charges the same as the rest. | Amin'izay fotoana izay dia maharotra tapabolana ny fangilangilatry ny kiraro tahaka ireny tsy nohetsehana ireny. |
15 | In his YouTube video, one can see how he uses two brushes, as well as his daily inspiration: a photograph of his family. | Ao amin'ny lahatsariny ao amin'ny YouTube no hahitantsika azy ny fampiasany borosy roa, sy izay aingam-panahiny isan'andro: Mpaka sarin'ny ankohonany. |
16 | This short clip - a minute in duration - has been online for six months and has already drawn 4,500 visits since May 2008. | Io lahatsary fohy io - izay maharitra iray minitra - dia teo an-tserasera nandritra ny enimbolana ary efa nahazo mpitsidika 4 500 hatramin'ny Mey 2008. |
17 | He has ten years of experience as a shoeshiner. | Za-draharaha folo taona teoamin'ny fiborosiana kiraro izy. |
18 | It was a few months ago, when he looked for a sponsor (a wedding company in Monterrey) to record and edit his video of his stand in the heart of the city, where he has been for a year. | Volana vitsy lasa izay, no nitady mpanohana (orinasa mpanomana mariazy any Monterrey) izy haka sary sy hamboatra ny lahatsary ahitana azy eo amin'ny trano hevany eo afovoan-tanànany, izay nisy azy herintaona izay. |
19 | “My clients encourage me because there are no other that shines with two brushes because I am ambidextrous. | “Nampirisika ahy ny mpanjifa satria tsy misy mahavita manadio amin'ny borosy roa izany ka kinga an-tanandroa toa ahy (sady kaia ny kavanana). |
20 | We are going to make other types of videos and not just the funny ones that are on YouTube,” said Juan. | Mba mametraka karazana lahatsary toy ireny koa izahay fa tsy izay fanalan'andro hita ao amin'ny YouTube ihany,” hoy Juan. |
21 | “Clients have arrived because they saw me on the internet,” he explains when asked about the impact of publishing his video. | “Tonga ny olona satria nahita ahy tamin'ny aterineto,” nohazavainy ny fiantraikan'ny dokambarotra tamin'ny lahatsariny. |
22 | “Someone recommended (the video) or they saw it by chance and they became curious to see him in person.” | “Nisy ny nanafatra ny lahatsary ary nisy ny nahita azy kisendrasendra ary dia liana ny hahita azy mivantana.” |
23 | “The best shoeshiner in the world” is his promotional slogan. | “Ny mpiborosy kiraro kinga indrindra manerantany” no teny tarigetran'ny dokambarony. |
24 | He says he goes online once or twice a week. | Nilazainy fa miserasera indray na indroa isan-kerinandro izy. |
25 | He also visits YouTube to watch funny videos. | Mijery YouTube kosa izy mba hizaha lahatsary mampihomehy. |
26 | Juan is not shy when it comes to talk about his strategy and about his confidence that he has with the digital media. | Tsy menatra i Juan miresaka momba ny paikany sy ny toky apetrany amin'ny haino aman-jery niomerika. |
27 | “One of the reasons (for the video) is that everyone who appears on YouTube is that you never get to meet them,” he said, “and I am the only one that you can see in person and meet me.” | “Ny antony iray amin'ny lahatsary dia olona tsy ho hitanao mandrakizay mivantana na hihaonanao manokana izay mipoitra ao amin'ny YouTube,” hoy ny filazany, “fa izaho kosa no tokana azonao ihaonana mivantana sy iresahana tahaka izao.” |