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1 | How to Cover Elections With Social Media… Offline | Ny Fomba Fandrakofana Fifidianana Miaraka Amin'ny Media Sosialy… Tsy Misy Aterineto |
2 | Reporting for this article was provided by GV'er Kofi Yeboah | Ny fitaterana ity lahatsoratra ity dia avy amin'ny mpikambana anatin'ny GV, Kofi Yeboah |
3 | Ghana Decides was an online project which aimed to cover the run up to the then upcoming presidential election of 2012, hoping to “foster a better-informed electorate for free, fair and safe elections,” using online social media as their primary tool. | Ny “Ghana Decides” dia tetikasa iray ety anaty aterineto izay nikendry ny handrakotra ny fizotra nankany amin'ilay fifidianana filoham-pirenena tamin'ny 2012, nanantena ny “hampiroborobo maimaim-poana ny fanomezam-pahalalana tsara ho an'ireo mpifidy, mba hisian'ny fifidianana marina sy azo antoka,” amin'ny alalan'ny fampiasana media sosialy ao anaty aterineto ho fitaovana voalohany enti-miasa. |
4 | An initiative of Blogging Ghana, it built upon this existing community of social media users and enthusiasts in and out of the country. | Hetsiky ny Blogging Ghana izy io, nanangana zavatra mivaingana izy teo anivon'ity vondrom-piarahamonin'ireo mpampiasa media sosialy ity sy ireo liana amin'izany ao anatiny sy ivelan'ny firenena. |
5 | The project ended in January 2013, after the election was completed. | Nifarana ny Janoary 2013 io tetikasa io, taorian'ny nahavitan'ny fifidianana. |
6 | The editor of the project, Nana Yaw, wrote on the blog after the project had ended | Nanoratra tao amin'ny bilaogy ny tonian-dahatsoratr'io tetikasa io, Nana Yaw, taorian'ny nifaranan'ilay tetikasa |
7 | When we began, it was with one purpose to ensure that the words of Ghanaians usually drowned and watered down by mainstream media would this time permeate social media, and augmented so much that it could not be ignored by media outlets and politicians. | Fony nanomboka izahay, iray ihany ny tanjonay dia ny fanomezana antoka fa hiditra anatin'ny media sosialy ny tenin'ireo teratany Ghaneana izay nalentiky ny media tranainy sy notsatsoiny, ary nitombo dia nitombo hany ka tsy afaka nomen'ireo media sy mpanao politika lamosina intsony. |
8 | We are happy to have done simply that. | Faly izahay na izany fotsiny aza no vita. |
9 | Online Advocacy Without the Internet | Fisoloana vava ety anaty Aterineto, tsy misy Aterineto |
10 | Ghana Decides often faced the difficult task of online advocacy in a country with very low internet coverage, at times working in rural locations without the coverage to post updates. | Matetika ny Ghana Decides nomiatrika asa henjana amin'ny fisoloana vava ao anaty aterineto anatinà firenena izay manana fandrakofana aterineto tena mihisatra be, sady miasa anatinà toerana ambanivohitra tsy misy fandrakofana mba hamoahana ireo fanavaozam-baovao. |
11 | However, they managed to turn this to their advantage. | Na eo aza izany, vitan'izy ireo ny namadika izany ho tombotsoany. |
12 | They say: | Milaza izy ireo: |
13 | “Our strategy was this: the offline groups were the project's beneficiaries and the online community was our project audience.” | “Izao no paikadinay tamin'izany: ireo vondrona tsy ao anaty aterineto no mpahazo tombotsoa tamin'io tetikasa io ary ny vondrom-piarahamonina ao anaty aterineto no mpijery mpanaraka ny tetikasa.” |
14 | Ghana Decides travelled in-person to offline communities in nine out of Ghana's ten regions - often focusing their attentions on socially excluded groups, women, and youth. | Nidina nijery maso ireo vondrom-piarahamonina tsy misy aterineto anatin'ny faritra sivy amin'ireo folo ao Ghana ny Ghana Decides - matetika ny sain'izy ireo dia mifantoka amin'ireo vondrona nahiliky ny fiarahamonina, ireo vehivavy, sy ny tanora. |
15 | Discussing these groups' concerns and gathering information, they would later share results of these off-the-grid meetings with a wider online population once online access was regained. | Amin'ny alalan'ny fiadian-kevitra mikasika ny olana mahazo ireo vondrona ireo sy ny fanangonam-baovao, haheno ny vokatra avy amin'ireo fihaonana tsy mivantana miaraka aminà vahoaka mpampiasa aterineto hatrany lavitra any izy ireo aoriana kelin'izay, vantany vao miverina ny fahafahana miditra aterineto. |
16 | This allowed the Ghana Decides team to work towards broadening the range of issues discussed online, giving voice to certain communities whose challenges are not otherwise online - helping to paint a fuller, more inclusive picture of Ghana and its challenges online. | Namela ny ekipan'ny Ghana Decides hiasa sy hampitatra ny sehatr'ireo olana iadian-kevitra ao anaty aterineto, amin'ny fanomezana feo ho an'ireo vondrom-piarahamonina sasany izay tsy ny ao anaty aterineto ihany no sedra hatrehany - manampy amin'ny fandokoana endrika feno, mampandray anjara bebe kokoa an'i Ghana sy ireo fanambiny ao anaty aterineto. |
17 | Ghana Decides had several strategies to promote their campaign. | Nanana paikady maro ny Ghana Decides hanandratana ny hetsi-panentanany. |
18 | They say that gaining support of the existing online community - especially young people - was significant to much of their success. | Milaza izy ireo fa nibahana be teo amin'ny fahalavorarian'ny asan'izy ireo ny fahazoany fanohanana avy amin'ilay vondrom-piarahamonina misy ao anaty aterineto - indrindra ny vahoaka tanora. |
19 | They also used a strategy of publicizing particularly poliarizing news events to work against apathy and to engage citizens (such as with President Mills' death). | Nampiasa paikady famoahana hetsika mikasika ny zava-baovao ihany koa izy ireo mba hiasàna enti-manohitra ny fihazohazoana ary mba hampandraisana anjara ireo olom-pirenena (tahaka ny tamin'ny nahalasanan'ny Filoha Mills). |
20 | The group says, | Milaza io vondrona io, |
21 | “The success in Ghana Decides lies primarily in demonstrating that there is a Ghanaian online population that is willing to be engaged on issues pertaining to our democracy and socioeconomic life. | “Ny fahalavorarian'ny Ghana Decides dia hita voalohany indrindra anatin'ny fampisehoana fa misy vahoaka Ghaneana ao anaty aterineto izay manairy ny hirotsaka anatin'ireo olana mifandray amin'ny demokrasia sy ny fiainana sosialy sy toekarena. |
22 | This, of course, is evident to those of us who are active online! | Izany, mazava ho azy, dia tsy zava-miafina amintsika izay mafàna fo aty anaty aterineto! |
23 | But to show this to civil society, to traditional media, and to political leadership, is huge and crucial.” | Nefa goavana sy manan-danja ny fampisehoana izany an'ny fiaraha-monina sivily, ny media tranainy, sy ireo mpitondra ara-politika.” |
24 | Ghana Decides also focused on creating partnerships with other Ghanaian organizations serving unheard communities, and trained many in the use of social media for elections related work. | Nifantoka tamin'ny famoronana fiaraha-miasa miaraka amin'ireo fikambanana Ghaneana hafa miasa ho an'ireo vondrom-piarahamonina tsy misy mpihaino ihany koa ny Ghana Decides, ary nanofana ny maro tamin'ny fampiasana ny media sosialy ho an'ireo asa mifandray amin'ny fifidianana. |
25 | Some of these partners, such as Voice Ghana - working with physically challenged persons - are now online for the first time. | Misy vitsivitsy amin'ireo mpiara-miasa aminy ireo, tahaka ny Voice Ghana - miasa miaraka amin'ireo olona manana kilema - no sambany mba tafiditra voalohany indrindra ao anaty aterineto . |
26 | What's next? | Inona ny manaraka? |
27 | They say, “Given the gap of access to internet and knowledge of social media, we just barely scratched the surface.” | Milaza izy ireo, “Araka ny fahitana ny hantsana misy eo amin'ny fidirana aterineto sy ny fahalalana ny media sosialy, vao ny morony fotsiny no nosafosafoinay.” |
28 | But, they emphasize, the results are encouraging. | Nefa, notsindrin'izy ireo, mampirisika ireo vokatra azo. |
29 | To learn more about Ghana Decides' work, you can find a number of videos up on youtube, including this video of their work “behind the scenes” | Raha te hahafantatra bebe kokoa momba ny asan'ny Ghana Decides, afaka mahita lahatsary maro be ao amin'ny youtube ianao, isan'izany ity lahatsarin'ny asan'izy ireo “ambadiky ny sehatra” ity. |
30 | The Ghana Decides team is still posting information about their work on Facebook and they were recently awarded an innovation grant by the Ghanaian Trade Ministry, recognizing the impact of their work. | Mbola mamoaka fampahalalana mikasika ny asany ao amin'ny Facebook hatrany ny ekipan'ny Ghana Decides ary vao haingana izay dia nomena fanampiana momba ny fanavaozana/fitondràna zava-baovao avy amin'ny Minisitry ny Varotra Ghaneana izy ireo, izay nahatsapa ny akon'ny asany. |
31 | Images courtesy of Ghana Decides website and Facebook page. | Sary ao ao amin'ny vohikala sy pejy Facebook-n'ny Ghana Decides. |