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1 | Hungary: Olympic Social Media Content Remains Scarce | Hongria: Vitsy Mpiresaka Amin'ny Media Sosialy Ny Olaimpika |
2 | This post is part of our special coverage London 2012 Olympics. With the total of four Olympic medals so far, including two gold medals, the Hungarian team is now #12 in the London 2012 medal count. | Mitana ny laharana faha-12 ankehitriny ny ekipa hongroà eo amin'ny tabilaon'ny fanisana medaily Londres 2012 amin'ny ankapobeny raha efatra ny totalin'ny medaily olaimpika ary roa ny medaily volamena amin'izany. |
3 | Something to be proud of, for sure - but discussions of these results and other Olympic news are hard to find in the Hungarian social media. | Zavatra mampirehareha izany mazava loatra - saingy sarotra hita ao amin'ny media sosialy hongroà ny resaka momba ireny voka-dalao ireny sy ny vaovao hafa mahasahana ny lalao olaimpika. |
4 | For example, the story of a fencing champion Áron Szilágyi, who won Hungary's first Olympic gold - and then had to listen to an off-key version of the national anthem, has so far received only ten ‘likes' and three ‘shares' [hu] on the Facebook page of the Hungarian Olympic Committee. | Ohatra, ny tantaran'ilay tompondaka eo amin'ny hazakazaka misy fefy Áron Szilágyi, izay hongroà nahazo ny medaily volamena volamena voalohany, ka tsy maintsy nihaino ilay hiram-pirenena nivalana, dia nahazo ‘tia' folo sy ‘zara' telo' [hu] monja eo amin'ny pejy Facebook-n'ny Komity Olaimpika Hongroà. |
5 | (According to a Hungarian musician commenting for Index.hu [hu], the anthem, performed during Szilágyi's medal ceremony, was in some parts played at a much higher pitch than the original. | (Araka ny filazan'ny mpahay mozika hongroà ao amin'ny Index.hu [hu], dia lasa avo kokoa noho ny tokony hihirana azy teny antsefantsefany teny ilay hira. |
6 | The Hungarian team asked the London Organising Committee of the Olympic and Paralympic Games (LOCOG) for the anthem to be played differently at future gold medal ceremonies, and they agreed.) | Niangavy ny komity mpanomana olaimpika sy paralaimpika [ho an'ny manana fahasembanana] hiangaly ny hiram-pirenena amin'ny fomba hafa kokoa amin'ny manaraka ny ekipa hongroà ka nanaiky.) |
7 | Five days before the Olympics opening ceremony, blogger Medeaeva tried to draw attention [hu] to the comparatively low level of the official Hungarian social media coverage of the event, hoping for more in the upcoming days: | Dimy andro mialoha ny hisokafan'ny lalao olaimpika, niezaka ny hampifantoka [hu] amin'ny fandrakofan'ny tompon'andraikitra hongroà vitsy loatra ao amin'ny takelaka ofisialy momba ny lanonana ny bilaogera Medeaeva , ka manantena fa ho maro kokoa ny filazalazana amin'ny manaraka: |
8 | […] It is simply in the interest of the athletes, fans and especially sponsors to have high activity on their official channels. | Ho amin'ny tombontsoan'ny atleta, ny mpankasitraka ary indrindra indrindra ho an'ny malala-tanana ny mba hahazotoan-dry zareo hitatitra bebe kokoa ao amin'ny fantsona ofisialy. |
9 | Official channels of which we have a total of 1.5 pieces now. | Fantsona ofisialy izay ahitana singa 1,5 ny fitambarany amin'izao fotoana izao. |
10 | The FB page of the [Hungarian Olympic Committee-HOC], where they share the news from the HOC website without commenting on them (423 likes), and the so far pretty cheap-looking (I hope this isn't run by the HOC or the [Media Support and Asset Management Fund]) “Let's root for the Hungarian team” page (290 likes). | Ny pejy facebook-ny komity olaimpika hongroà [KOH], izay izaran-dry zareo ny vaovao avy ao amin'ny vohikalan'ny KOH ka tsy asiana filazalazana ao aminy (tia 423), sy ilay pejy “mora”-jerena (manantena aho fa tsy ny KOH na ny mpamatsy sy ny media mpanohana no mampiodina azy) “ny ekipa hongroà ihany no antsika” (290 no tia). |
11 | This is it. | Io izy. |
12 | Zilch. | Aotra. |
13 | Nil. Nothing else. | Tsy zavatra hafa. |
14 | Zero. | Zero. |
15 | The social media presence of the Hungarian athletes is on a pathetic level. | Mirefarefa loatra ny fisian'ny atleta ao amin'ny media sosialy. |
16 | Even the page of the water polo team, which I looked up as a last hope, was disappointing. | Eny fa na dia ny pejin'ny ekipa water polo, izay fanantenana farany aza dia nandiso fanantenana. (Hitanao izy rehefa mikaroka elaela kokoa ianao. |
17 | (Basically, you can only find it if you are looking for it very much. | :-/) Nanangana vohikala maka fanahy ny Komity olaimpika Iraisampirenena, azo ampiasaina ihany koa io. [ |
18 | :-/) The IOC has set up quite a tempting website, that could be used as well. […] | …] |
19 | According to the Socialbakers' stats, there are ca. 4.5 million Hungarian users on Facebook. | Araka ny antontan'isan'ny Socialbakers, manodidina ny 4,5 tapitrisa ny Hongroà misera ao amin'ny Facebook. |
20 | At the moment of writing this post, the Hungarian Olympic Committee has 1279 ‘likes', “Let's root for the Hungarian team” has 687 ‘likes', and the water polo team is now up to 15,706 ‘likes'. | Amin'izao fotoana anoratana ny lahatsoratra izay, ahitana 1279 ny ‘tia' ny pejin'ny KOH, “Ny ekipa hongroà ihany no antsika” manana 687 mpi-‘tia', ary ny ekipa water polo kosa amin'izao fotoana izao mahatratra 15.706 mpi-‘tia'. |
21 | Ágnes Urbán of Standards Media Monitor blog was puzzled by the facts contradicting the reality. | Ágnes Urbán avy ao amin'ny bilaogy Standards Media Monitor dia gagagaga ihany amin'ny fifanoherana misy eo amin'ny zavamisy mifanohitra amin'ny hita. |
22 | According to a press release, the Media Support and Asset Management Fund (MTVA)-Hungary's all-in-one public service media company-has dedicated a crew of 72 to produce TV and radio shows on the Olympics, websites and mobile apps, and even a 3D broadcast was announced. | Araka ny fanambarana an-gazety, Ny Mpanohana ny Media sy Mpisahana ny Famatsiana (MTVA)-Hongria izay orinasan-tseraseram-panjakana tokana hongroà-dia nanokana ekipan'olona 72 hamokatra fandaharana TV sy radio momba ny lalao olaimpika, vohikala sy apps finday, ary nambara hatramin'ny fitantarana 3D aza. |
23 | Urbán wrote [hu]: | Manoratra [hu] i Urbán: |
24 | […] It's almost incomprehensible how the social media could be left out of all this big preparation: moreover, they wouldn't even have to spend huge amounts of money on this, from the produced content and the news constantly arriving to the desk, one or two colleagues who could touch well upon the style of the social communication and could have built a popular news source during the Games. | Tsy azoko mihitsy hoe nahoana no noadinoina tao anatin'izao fikarakaraka lehibe izao ny media sosialy: ankoatra izany, tsy handany vola be akory ry zareo amin'izany, miainga avy amin'ny famokarana sy ny fahatongavan'ny vaovao tonga hatrany eo amin'ny birao, mpiara-miasa iray na roa izay maharaka tsara ny fomba fampitàm-baovao sosialy sy mety mahatsangana loharanom-baovao malaza mandritrany lalao. |
25 | Compared to this, MTVA's Olympics team didn't succeed in appearing on Twitter and Tumblr, and on Facebook MTVA Sport's presence is let's just say low-key. | Raha oharina amin'izany, tsy nahavita nipoitra teo amin'ny Twitter sy ny Tumblr ny ekipa olaimpikan'ny MTVA, ary andao lazaina hoe ambany [tsy hita loatra] ny fisian'ny MTVA fanatanjahantena ao amin'ny Facebook. |
26 | Meanwhile, writing these lines on the evening of the third day of the Olympics, the “MTVA's official sport page” has reached only 2,000 likes, which is virtually reached by any sport pages hitting on the popularity of the Olympics. […] | Mandritra izany fotoana izany, ny fanoratana ireo andalana ny takarivan'ny andro fahatelon'ny lalao olaimpika, dia zara raha 2000 ny mpitia, izay isan'ny olona mpitia tapelaka fanatanjahantena malaza mandritra ny lalao olaimpika. […] |
27 | Telefonközpont [hu], a blog on telecommunication in the digital age, is running a survey [hu] on its Facebook page until the end of the Games on how the Hungarian people follow the news of the London 2012 Olympics. | Manao fanadihadiana [hu] fitsapa-kevitra ao amin'ny takelaka Facebook mandra-pahatapitry ny lalao amin'ny fomba hanarahan'ny Hongroà ny vaovaon'ny lalao olaimpika Londres 2012 ny Telefonközpont [hu], ilay bolongan'ny fifandraisandavitra anatin'ny vanim-potoana nomerika. |
28 | So far, online press and television takes the lead, and Facebook is at #3. | Hatramin'izao aloha dia ny gazety an-tserasera sy ny televiziona no mitari-dalana ary ny Facebook no fahatelo. |