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1Brazil: The Cost of Financing CultureBrezila: Ny Sandan'ny Famatsiana Ara-Bola ny Kolotsaina
2Recent news that the Brazilian Ministry of Culture has authorized famous singer Maria Bethânia to raise R$ 1.3 million tax free (Brazilian reais - approximately US$ 777,000) to create a poetry blog, has aroused the anger of bloggers, Twitter users and other cultural activists.Vaovao vao haingana ny hoe navelan'ny Ministeran'ny Kolotsaina Breziliana ilay mpihira malaza Maria Bethânia mba hanangona volaR$ 1.3 tapitrisa tsy tataovan-ketra (ny reais Breziliana iray dia tokony ho US$ 777,000 eo h eo) mba hananganana bilaogin-tononkalo, ary izany dia niteraka hatezeran'ireo mpitoraka bilaogy, ny mpampiasa Twitter sy ireo mafàna fo hafa amin'ny sehatry ny kolotsaina.
3The financing of the project would fall under the so-called Lei Rouanet (Rouanet Law) [pt], which is designed as an incentive to promote Brazilian culture.Ny famatsiana ilay tetikasa dia toa miainga avy amin'ilay antsoina hoe Lei Rouanet (Lalàna Rouanet) [pt], izay natao indrindra indrindra handrisihana ny fampiroboroboana ny kolotsaina Breziliana.
4The law allows companies and individuals to invest part of their income tax in cultural projects.Ilay lalàna dia manome fahafahana ireo orinasa sy olontsotra hampiasa ampahany amin'ny hetrany anatinà tetikasa ara-kolotsaina.
5Brazilian singer Maria Bethânia.Ilay Breziliana mpihira, Maria Bethânia.
6Image by João Milet Meirelles, under Creative Commons 2.0 license.Sary avy amin'i João Milet Meirelles, nampiasàna ny fahazoan-dàlana Creative Commons 2.0.
7According [pt] to the website Comunique-se, singer Bethânia will record 365 videos for the blog O Mundo Precisa de Poesia (The World Needs Poetry), in which she will recite poems of her own, or from other authors:Araka ny ambaran'ny[pt] vohilaka Comunique-se, ilay mpihira Bethânia dia hanao fandraketana lahatsary 365 ho an'ny bilaogy O Mundo Precisa de Poesia (Mila Tononkalo Izao Tontolo Izao), ka ao anatin'izany no hiventesany ny tononkalo nosoratany. na avy aminà mpanoratra hafa:
8The 365 videos, one for each day of the year, will be directed by famous filmmaker Andrucha Waddington.Ireo lahatsary 365, iray isan'andro mandritry ny taona, dia ho eo ambany fandrindran'ilay mpamokatra sarimihetsika malaza Andrucha Waddington.
9Both the cost of the blog and the choice of the filmmaker to direct the videos has caused controversy.Na ny sandan'ny fanhgananan bilaohy na ny fisafidianana ny mpamokatra sarimihetsika handrindra ny lahatsary dia samy niteraka resabe avokoa.
10Many critics have wondered if Bethânia has never heard of free online blogging tools and platforms such as WordPress, Blogspot and YouTube.Maro tamin'ny fanakianana no manontany tena raha mba efa nandre na tsia ny fisian'ny fahafahana mitoraka bilaogy maimaimpoana sy sehatra malalaka eto anivon'ny aterineto i Bethânia, toy ny Wordpress, Blogspot sy YouTube..
11Cultural survivalAvotr'aina ara-kolotsaina
12The main criticisms of bloggers and Twitter users has focused on the project's cost and the fact that a well-known artist like Bethânia can rely on such a process to get sponsored, while hundreds of other minor artists cannot find ways to survive.Ny kiana fototra nentin'ireo mpitoraka bilaogy sy mpampiasa dia nifantoka tamin'ny sandan'ilay tetikasa sy ny hoe mpanakanto manana ny lazany toa an'i Bethânia ve dia mila miditra amin'ny làlana toy izany vao hahita mpanohana, raha etsy andaniny ireo mpanakanto madinika vao misondrotra tsy mahita akory ny làlan-kombany mba hivoahan-ko velona.
13Poster of the protest "We want to be Maria Bethania".Afisy lehibe tamin'ilay hestika "Mba te ho Maria Bethania izahay".
14By Leon Prado on Facebook.Avy amin'i Leon Prado tao amin'ny Facebook.
15On Twitter, the reactions have been of outrage:Tao amin'ny Twitter, the reactions have been of outrage:
16@M_Caleiro: Bethânia is a great artist, one cannot dispute.@M_Caleiro: mpanakanto goavana i Bethânia, tsy iadian-kevitra.
17But she doesn't need public money to build a blog, while many, with talent, need itSaingy tsy mila ny volam-bahoaka izy mba hananganana bilaogy, raha ny maro, manana talenta kosa, mila izany
18@bete_davis: @M_Caleiro I also think thar andrucha doesn't need this, money for culture should go to those that are not able to collect@bete_davis: @M_Caleiro Mihevitra koa aho fa tsy mila an'io ny thar andrucha, ny vola natao ho an'ny kolotsaina dia tokony handeha any amnin'ireo izay tsy afaka mamory izany vola izany
19On Facebook, lawyer Maria Carolina Campos comments [pt]:Ao amin'ny Facebook, ilay mpisolovava Maria Carolina Campos comments [pt]:
20after the other 3 million she got for a tour that here in BH [Belo Horizonte] cost almost R$200 per ticket!taorian'ny 3 tapitrisa azony tamin'ny fitetezana nataony taty Bosnia Herzegovina BH [Belo Horizonte] izay nisanda R$200 teo hatrany ny tapakila iray!
21The Ministry of Culture's authorization for the project means that the state will give up of thousands of reais in taxes:Ny fanomezan-dàlana avy amin'ny Ministeran'ny Kolotsaina ho an'ilay tetikasa dia midika fa hamotsotra hetra analinaliny ny fanjakana:
22@viniciusduarte: To authorize Bethânia to collect R$ 1.3 million equates to the government GIVING UP a minimum of R$ 520,000 in taxes.@viniciusduarte: Ny fanomezan-dàlana an'i Bethânia hamory R$ 1.3 tapitrisa dia FAMOTSORAN'ny governemanta hetra manodidina ny R$ 520,000 raha kely indrindra.
23@viniciusduarte: At least [R$ 520,000], because she can collect 100% of the cost from individuals (there's a market for it) and the figure rises to R$ 1.04 million.@viniciusduarte: Raha kely indrindra [R$ 520,000], satria afaka mamory 100% izany sandaizany avy amin'ny tsirairay izy (misy tsena natao ho an'izany) sady ny kajikajy dia tafakatra hatramin'ny R$ 1.04 tapitrisa.
24Pablo Villaça, from the blog Cinema em Cena estimates that, taking out the amount that would go to the collectors, around R$ 1.17 million would go toward the blog's production.Pablo Villaça, avy amin'ny bilaogy Cinema em Cena maminavina fa, ny fakàna ilay bolongam-bola dia mandeha mankany amin'ireo manangona, fa manodidina ny R$ 1.17 tapitrisa eo ho eo no mankany amin'ny famoronana ilay bilaogy.
25Each video will cost about R$ 3,200.Ny lahatsary tsirairay dia hitentina manodidina ny R$ 3,200.
26He says [pt]:Hoy izy [pt]:
27The question, then, should be: is R$ 3,000 per video such an absurd cost?Ny fanontaniana izany dia tokony hoe: tena sanda mampivanaka ve ny R$ 3,000 isaky ny lahatsary?
28The initial reaction of someone who knows how expensive it is to produce audiovisual is: no it is not.Ny fanehoan-kevitra voalohany ho an'ny olona mahafanatra ny tetibidin'ny famokarana haino amanjery dia: tsia tsy izy kosa izany.
29But he adds that this cost would not be compatible with videos of 3-5 minutes length consisting of just one person reciting poetry, and adds:Nefa mbola manampy koa izy fa raha izany sanda izany dia tsy tokony ho anà lahatsary manana faharetana 3-5 minitra miresaka olona tokana monja mitanisa tononkalo, ary ampiany hoe:
30Of course, to be completely fair, I (actually, anyone) could only hammer out this complaint after studying the cost sheets submitted by the tenderers to the Ministry of Culture.Mazava loatra, mba tsy hitongilanana, izaho (raha ny marina, tsy dia hoe iza akory) dia manao fotsiny ihany izay handetehana lalina ity fitarainana ity taorian'ny fanadihadiana ny antontan-taratasy misy ny tetibidy napetrak'ireo mpifaninana tao amin'ny Ministeran'ny Kolotsaina.
31But still, considering the logistics of production and a basic audiovisual experience, the account still sounds overly dodgy and pointless.Saingy hatrany, rehefa jerena ny foto-drafitrasam-pamokarana sy ny fahaiza-manao fototra amin'ny resaka haino amanjery, sahala amin'ny mampisalasala be ihany sy tsy ilaina ilay kajikajy.
32Tiago Agostino released [pt] via Twitter the original project sent by Maria Bethânia to the Ministry of Culture.Tiago Agostino namoaka [pt] tamin'ny alàlan'ny Twitter ny tetikasa niaingana nalefan'i Maria Bethânia tamin'ny Ministeran'ny Kolotsaina.
33The blog Implicante promptly smashed [pt] the predicted costs and pointed out indignantly:Ny bilaogy Implicante dia tonga dia namotipotika [pt] haingana ilay vinavinan-tetibidy sy nanamarika tamin-pahasorenana hoe:
34Maria Bethania herself is the ARTISTIC DIRECTOR (R$ 600,000) and also holds the “research” position (R$ 36,000).Maria Bethania izy tenany rahateo dia TALE ARA-KOLOTSAINA (R$ 600,000) ary mitana toerana “mpikaroka” koa (R$ 36,000).
35The Ministry of Culture however, released a statement [pt] affirming the legality of the process and reiterating that the approval has strictly followed the rules:Na izany aza, ny Ministeran'ny Kolotsaina dia namoaka fanambarana iray [pt] nanamafy ny maha ara-dalàna ny dingana sady nanitrikitrika fa nanaraka ny fitsipika an-tsakany sy andavany ilay fankatoavana:
36The criteria in the CNIC [Comissão Nacional de Incentivo à Cultura - National Commission on Cultural Incentives]are technical and legal, so reject an applicant because she/he is famous or not, would set up obvious and untenable discrimination;Ny mason-tsivana ao amin'ny CNIC [Comissão Nacional de Incentivo à Cultura - Vaomieram-Pirenena Momba ny FanohananaAra-bola ny Kolotsaina] dia resaka ara-teknika sy lalàna, noho izany ny fandàvana fangatahana iray satria hoe malaza izy na tsia, dia fametrahana fanvakavahana mivandravandra sy tsy azo ekena;
37Antônio Mello, in his blog, responds [pt] to the question of whether the funding is legal:Antônio Mello, ao amin'ny bilaoginy, mamaly [pt] ny fanontaniana mikasika ny mety haha-ara-dalàna ny famatsiam-bola:
38It is.Eny.
39That's the law.Izany ny lalàna.
40What we should discuss is whether the government should give up the power to choose where to invest tax money in full.Ny tokony hiadiantsika hevitra dia ny hoe tokony ve ny governemanta hampiato ny fahafahana mifidy hoe aiza avy no azony ampiasana manontolo ny vola avy amin'ny hetra.
41What then, is the big question that generated this controversy, which prompted the term “Maria Bethânia” to spend days in the Brazilian Twitter trending topics?Inona araka izany no tena olana lehibe niteraka ity fifanjevoan-kevitra ity, nahatonga ny teny hoe “Maria Bethânia” handany andro maro tany anatin'ireo lohahevitra mafana teo amin'ny Twitter Breziliana?
42The blog Imprença explains [pt] that:Ny bilaogy Imprença manazava [pt] fa::
43[..] one need to clarify that the issue is not the blog or Bethânia.[..] ilaintsika ny manipika fa tsy Bethânia na ny bilaogy akory no tena olana eto.
44The biggest problem is the “Rouanet Law”.Ny tena olana lehibe eto dia ny “Lalàna Rouanet”.
45For those not familiar with the Rouanet Law, I will explain, it's something quite simple.Ho an'ireo tsy mahalala tsara ny Lalàna Rouanet, hazavaiko, zavatra faran'izay tsotra io.
46Every human being (or company) that has cultural intentions can apply a project for the Rouanet Law.Na iza na iza olon-tsotra (na orinasa) manana vinavina ara-kolotsaina dia afaka mamorona tetikasa atolotra araka ny Lalàna Rouanet.
47You […] fill out the forms [and] the project is approved (or goes back to you to correct, and you repeat the process until it is approved).Mameno antontan-taratasy ianao […] [ary] ankatoavina ny tetikasa (na averina aminao mba hasiam-panitsiana, ary dia mamerina ireo dingana samihafa ianao mandra-pahazon'izy io ny fankatoavana).
48Beautiful!Milay!
49Well, so?!Tsara, sa tsy izany?!
50Then you get the budget approved, go to some company and says “Hi, I'm so-and-so, I have a cultural project approved by the Rouanet Law and would like your sponsorship”.Avy eo mahazo fankatoavana ny tetibolanao, dia mandeha any amin'ireny orinasa ka miteny hoe “Miarahaba, izaho no izatsy-sy-izatsy, ary manana tetikasa ara-kolotsaina nankatoavin'ny Lalàna Rouanet aho ka mba te-hahazo ny fanohanana ara-bola avy aminareo”.
51Screenshot of the satyrical blog, "Blog da Bethânia, 1 milhão de motivos para você acessar" (Blog of Bethânia, 1 million reasons for you to access).Screenshot of the satyrical blog, "Blog da Bethânia, 1 milhão de motivos para você acessar" (Blog of Bethânia, 1 million reasons for you to access).
52This process, appropriated by the interests of big names and governed by the market, has suffered from great distortions over the years, favoring respected names over beginners, explains [pt] blogger, journalist and filmmaker Mauricio Caleiro:Ity dingana ity, giazan'ny tombontsoan'ireo anarana goavana sy fehezin'ny tsena, dia nisedra fiovaovana goavananandritry ny taona maro nifandimby, nanome vahana ireo anarana efa fanta-bahoaka manoloana ireo izay vao manomboka, hoy i Mauricio Caleiro, mpitoraka bilaogy, mpanao gazety sady mpamokatra sarimihetsika manazava [pt]:
53(…) the imbroglio involving the baiana [from Bahia] singer revealed the problems of the “Rouanet Law”, a tool that, shortly after being created, played a key role in the survival of certain artistic areas during the liberal autumn [metaphor for a falling capitalist paradigm], but as the episode in question shows, eventually lead to serious distortions in relations between economy, ideology and cultural production.(…) ny fisavoritahan-dresaka mandrirotra ny mpihira baiana [avy any Bahia] dia ahitàna ny olana ateraky ny “Lalàna Rouanet”, fitaovana iray izay, fotoana fohy taorian'ny namoronana azy, dia nitana toerana fototra tamin'ny fahavelomana na tsia ho an'ny sehatra ara-kolotsaina sasany nandritra ny lohataona liberaly [sarinteny enti-milaza ny fianjeran'ny foto-pisainana kapitalista], saingy satria ny vanim-potoana resahana eto dia mampiseho, dia mety hitondra mankamina fifanolanana henjana amin'ny fifamatoran'ny toekarena, ny fotokevitra ary ny famokarana ara-kolotsaina.
54Alfredo Manevy, in an interview with the website A Rede, illustrates [pt] the problem:Alfredo Manevy, tanatinà resadresaka nifanaovana tamin'ny vohikala A Rede, manome sary an-tsaina [pt] ny olana:
55The Minc [Ministry of Culture] approves 10,000 projects per year.Ny Minc [Ministry of Culture / Ministeran'ny Kolotsaina] dia mankato tetikasa 10.000 isan-taona.
56Of these 10,000, 20% raise money and 80% knock on the doors of state-run companies and private companies without success.Amin'ireny 10.000 ireny, ny 20% no manao famoriam-bola ary 80% mandom-baravarana an'ireo orinasam-panjakana sy tsy miankina saingy tsy mahita rirany.
57Conceição Oliveira, in her blog, adds [pt]:Conceição Oliveira, ao amin'ny bilaoginy, manampy [pt]:
58The artists who are already working in the cultural industry have, because of their fame and visibility, much better chances of getting resources in order to develop a professional product.Ireo mpanakanto efa miasa eo amin'ny sehatry ny indostria ara-kolotsaina, noho ny lazany sy ny maha-fanta-bahoaka azy, dia manam-bintana kokoa hahazo loharanom-bola hampivelarana ny voka-pihariany.
59It is worth noting that the Ministry of Culture, headed by Minister Ana de Hollanda, has been bombarded by criticism since the beginning of the year, after removing the Creative Commons licence from the Ministry's website, as reported by Global Voices in January 2011.Tena ilaina ny manamarika fa ny Ministeran'ny Kolotsaina, tarihan'ny Minisitra Ana de Hollanda, dia voapalapalan'ny fanakianana hatrany amin'ny fiandohan'nytaona, taorian'ny nanesorana ny fahazoan-dàlana Creative Commons tao amin'ny vohikalan'ny Ministera, araka ny efa nitateran'ny Global Voices azy tamin'ny Janoary 2011.
60It has also taken various measures considered setbacks by a wide range of cultural and political activists.Izy io ihany koa dia nandray fepetra samihafa heverin'ny ankamaroan'ireo mafàna fo ara-kolotsaina sy politika ho fihemorana.
61To mock this whole issue, the satirical Blog of Bethania: 1 million reasons for you to access [pt] has been created by blogger Raphael Quatroci.Ho fanesoesoana amin'ity olana ity dia noforonin'i Raphael Quatroci ny bilaogy mahatsikaiky Bilaogin'i Bethania: antony 1 tapitrisa hitondra anao amin'ny fahombizana [pt].
62Article co-authored by Raphael Tsavkko Garcia.Lahatsoratra niaraha-nanoratra tamin'i Raphael Tsavkko Garcia.