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1China Monitors the Internet and the Public Pays the BillShina No Manara-maso Ny Aterineto Dia Ny Vahoaka No Manefa Ny Sarany
2The article was originally written by Michelle Fong and published in Chinese on 16 of July 2014.Ny lahatsoratra voalohany nosoratan'i Michelle Fong ary navoaka tamin'ny fiteny Shinoa ny 16 Jolay 2014.
3This English version was translated by Jennifer Cheung and republished on Global Voices as part of a content-sharing agreement.Jennifer Cheung no nandika azy ho amin'ny fiteny Anglisy ary navoakan'ny Global Voices ao anatin'ny fifanarahana fifampizaràna votoaty.
4There are around 2 million Internet public opinion analysts in China.Misy eo amin'ny 2 tapitrisa eo ny mpandalina ny hevitry ny daholobe ety anaty aterineto ao Shina.
5Image from Voice of America.Sary avy amin'ny Voice of America.
6New data shows that government and private sector “Internet public opinion analysts” may have the most popular job in China.Misy angon-drakitra vaovao mampiseho fa mety hanana asa tena malaza indrindra ao Shina ireo “mpandalina ny hevitry ny daholobe ety anaty aterineto”, na avy amin'ny fanjakana izy na avy amin'ny sehatra tsy miankina.
7And the sector is growing rapidly.Ary dia mitombo haingana be tokoa ilay sehatra.
8Different from the “Fifty-Cent Party” who are responsible for channelling public opinions by writing online comments and deleting posts, Internet public opinion analysts use computer software to monitor all the social networking sites, collect netizen opinions and attitudes, compile reports and submit the reports to decision-makers.Samihafa amin'ny “antoko Fifty-Cent” izay tomponandraikitra amin'ny fampanarahan-jotra ireo fanehoankevitry ny daholobe amin'ny alàlan'ny fanoratana fanehoankevitra ety anaty aterineto na famafàna lahatsoratra, mampiasa rindrankajy anaty solosaina ireo mpandalina ny hevitry ny daholobe ety anaty aterineto ireo, mba hanarahana maso ireo tranonkala rehetra mpampiantrano tambajotra sosialy, hanangonana ny fomba fijery sy fihetsiky ny mpisera, hanambatambatra ireo tatitra sy hanolotra ireny tatitra ireny amin'ireo mpandray fanapahan-kevitra.
9According to The Beijing News, roughly 2 million people in China currently work as public opinion analysts, officially outnumbering China's 1.5 million active armed service members.Araka ny The Beijing News, manodidina ny 2 tapitrisa ireo olona ao Shina amin'izao fotoana izao no miasa ho toy ny mpandalina ny fanehoankevitry ny daholobe, tafahoatra ny isan'ireo 1,5 tapitrisa mpitandro filaminana mitam-piadiana amperinasa ao Shina.
10Sina, one of China's largest online content providers, has pointed out that the scale of the Internet monitoring business can reach hundreds of billions yuan, with the market expanding by roughly 50% every year.Sina, iray amin'ireo goavana indrindra mpamatsy votoaty ety anaty aterineto ao Shina, no nanipika ny haben'ny fandraharahàn'ny orinasa mpanao fanarahana maso ny aterineto dia mety hahatratra ny zato lavitrisa Yuan, miaraka aminà fitàran'ny tsena, manodidina ny 50% isan-taona.
11Taxpayers bear the cost of government monitoring systems But the trend also levies a heavy tax burden on the public, as the market for these analysts is created by the government's need for “stability maintenance”.Ireo mpandoa hetra no miantoka ny fandanian'ny rafitra fanaraha-mason'ny governemanta. Saingy raha ny fironana dia mahita ihany koa vesatra ara-ketra henjana manjo ny vahoaka, satria noho ny filan'ny governemanta “fikolokoloana ny fahamarinan-toerana” no namoronana ny tsena ho an'ireny mpandalina ny fanehoankevitra ireny.
12Government agencies today spend huge amounts of public money on opinion monitoring.Mandany volam-bahoaka tsy hita noanoa amin'ny fanarahana maso ny fanehoankevitra ireo masoivohon'ny governemanta amin'izao fotoana izao.
13Very often, they subcontract the work to party-affiliated private companies, an expense that ultimately hits taxpayers.Matetika mihitsy, mampanao asa an'ireo orinasa tsy miankina fa manam-pifamatorana aminà antoko politika ry zareo, fandaniana iray izay ny vahoaka mpandoa hetra no milanja ny vokany rehefa atao ny kajy farany.
14He Qinglian, an economics and sociology scholar, called it a “stability maintenance industry”, designed to help the government tighten its grip over public opinions on the Internet.He Qinglian, mpampianatra toekarena sy sosiolojia eny amin'ny anjerimanontlo, dia niantso azy io ho “indostria fikolokoloana ny fahamarinan-toerana”, nomena endrika hanampiana ny governemanta hanenjana bebe kokoa ny ampihimamba atao amin'ny fanehoankevitry ny daholobe ety anaty aterineto.
15Indeed, it is plain to see that “stability maintenance” work has turned into an economy of its own, with a government-created market need, business model for private sectors to serve the government, and a new professional status, which is granted by party-affiliated agents, like the Public Opinion Monitoring Unit.Araka izay indrindra, narafitra izy io mba hahitàna fa niofo ho toekarena madiorano ny “fikolokoloana ny fahamarinan-toerana”, miaraka amin'ny filàn'ny tsena noforonin'ny governemanta, drafitra fandraharahàna ho an'ny tsy miankina mba hanompoany ny governemanta, ary sàta vaovao maha-matianina, izay olon'ireo antoko mpiara-miasa no manome azy, toy ilay Sampana Fanarahana Maso Ny Fanehoankevitry ny Daholobe.
16“Stability maintenance” by the numbers The People's Daily Public Opinion Monitoring Unit, affiliated with the online version of government newspaper People's Daily, was founded in 2008 with the goal of building a more comprehensive online public opinion monitoring system to quantify the public sentiment.“Fikolokoloana ny fahamarinan-toerana” amin'ny alàlan'ny tarehimarika Ny Sampana Fanarahana Maso Ny Fanehoankevitry ny Daholobe ao amin'ny gazety “The People's Daily” , mifamatotra amin'ilay gazety anaty aterineto The People's Daily an'ny fanjakàna, dia noforonina tamin'ny 2008, ka ny tanjony dia ny hanangana rafitra feno kokoa ho fanarahana maso ny fanehoankevitry ny daholobe ety anaty aterineto mba handrefesana ny fahatsapan'ny vahoaka.
17It primarily monitors public opinion regarding government affairs, produces magazines such as “Internet public opinion” and “Help Leaders Understand the Internet”, and launches Internet surveillance platforms and public opinion reports.Voalohany indrindra dia manara-maso ireo fanehoankevitry ny daholobe momba ny asan'ny governemanta izy io, mamokatra gazetiboky toy ny “fanehoankevitry ny olona ety anaty aterineto” sy ny “Manampy Ny Mpitarika Hahatakatra Ny Aterineto”, sady mametraka sehatra fanarahana maso ny aterineto sy ny tatitra ataon'olon-tsotra.
18The annual revenue generated by its public opinion business can reach 200 million yuan.Mety mahatratra 200 tapitrisa yuans ny vola miditra isan-taona aterak'io indostrian-dry zareo momba ny fanehoankevitry ny daholobe io.
19Beijing's Fifth Internet Public Opinion Training Class recently posted a call for applications, which is likely to stir a registration boom.Vao haingana ny andiany fahadimy amin'ny kilasy fanofanana ao Beijing momba ny resaka fanehoankevitry ny daholobe ety anaty aterineto no nandefa filazana fandraisana fisoratana anarana, izay mety hiteraka fisoratana anarana mirarak'ompana.
20Deputy Secretary General Shan Xuegang of the Public Opinion Monitoring Unit issued an Enrollment Notice, stating that the five-day course is priced at 7800 yuan (roughly USD 1,260), which includes a training fee of 3980 yuan and a tuition fee of 3820 yuan.Namoaka Taratasy Fisoratana anarana ny Lefitry ny Sekretera Jeneralin'ilay Sampana Fanarahana Maso Ny Fanehoankevitry ny Daholobe, nilazàny fa sandaina 7800 yuans (eo amin'ny 1260 dolara amerikana eo) ny dimy andro amin'ilay fanofànana, izay mitsinjara ho 3890 yuans ho an'ny vola fandoa ho amin'ilay fiofànana ary saram-pianarana ny 3820 yuans ambiny.
21There will also be an accommodation charge of 2000 yuan.Misy ihany koa 2000 yuans saran'ny fampiantranoana.
22The Notice also lists directors of the relevant departments of party and government institutions at all levels as the training target.Misy ny lisitry ny talen'ireo departemantan'ny antoko na ny andrim-panjakana voakasik'izany isaky ny dingana rehetra kendrena amin'ilay fanofànana.
23The stability-maintenance economy is ultimately self-serving.Fitiavan-tena araka izany no misy amin'ilay fandraharahan'ny fikolokoloana ny fahamarinan-toerana raha atontaly.
24There are more than 800 public opinion monitoring and software companies in China today, with the number rising steadily.Misy maherin'ny 800 ankehitriny ireo orinasa mpamokatra rindrankajy sy fanarahamaso ny fanehoankevitry ny daholobe ao Shina, miaraka amin'ny isa tsy mitsahatra misonga hatrany.
25The China-based Public Opinion Research Institute estimates that the public opinion monitoring services market has a business scale of hundreds of billions yuan.Ny Ivontoerana Fikarohana Momba ny Fanarahana Maso ny Fanehoankevitry ny Besinimaro ao Shina dia naminavina ny tsenan'io fanarahana maso ny fanehoankevitry ny olona io ho fandraharahana mikirakira yuan an-jatony lavitrisa maro.
26As its growth is mainly boosted by government demand, the industry has to serve a huge market, with an average annual growth of over 50%.Satria koa ny filàn'ny governemanta no tena manosika ny firoboroboan'izy io, dia tsena midadasika no tsy maintsy sahanin'ilay indostria, miaraka amin'ny salan'isam-piroboroboana maherin'ny 50% isan-taona.
27According to information from the Chinese government procurement platform, there are nearly 200 public tenders on the “Public Opinion Monitoring System”.Araka ny vaovao ampitain'ilay seha-panjakana Shinoa, misy eo amin'ny 200 eo ireo nanao tolotra ho amin'ilay “Rafitra Fanarahana Maso ny Fanehoankevitry ny Daholobe”.
28From central government ministries to lower-level municipalities and counties, relevant departments' expenditures on the public opinion monitoring can range from tens of thousands to hundreds of thousands yuan, with some projects even costing millions.Miainga avy any amin'ireo ministeran'ny governemanta foibe ka hatramin'nireo fitantanana aty amin'ny rafitra ambanimbany toy ny kaominina na distrika, eo anelanelan'ny an'aliny ka hatramin'ny an'hetsiny yuans ny fandanian'ireo departemanta tafiditra amin'io fanarahana maso ny fanehoankevitry ny daholobe io, misy aza tetikasa sasany mitentina an-tapitrisa mihitsy.
29The government on one hand sponsors its civil servants to receive relevant trainings; on the other hand, it also employs external analysts and related systems to construct a huge network of interests.Etsy andaniny ny governemanta dia manohana ireo mpiasam-bahoaka ao aminy mba hahazo fanofànana mifandraika amin'izany; etsy ankilany indray, mampiasa koa izy olona mpandalina ety ivelany sy rafitra mifandraika amin'izany mba hananganany tambajotra iray goavana ho amin'ny tombontsoany.. Fanandratana ny fampielezankevi-panjakana ao anatin'ny “vanim-potoanan'ny ‘microphone' an'ny rehetra”.
30Promoting state propaganda in the “mass microphone era” In an interview with Radio Free Asia, Zhejiang province-based freelance writer Zan Aizong described Internet public opinion analysts as the “Senior Fifty-Cent Party,” noting that many had previously worked in temporary government positions of a similar nature.Tanaty tafatafa niarahana tamin'ny Radio Free Asia, nofariparitan'i Zan Aizong, mpanoratra amin'ny anaran'ny tenany, monina any amin'ny faritanin'i Zhejiang, ho toy ny “Zokiben'ny Antoko Fifty-Cent” ireo atao hoe mpandalina ny fanarahana maso ny fanehoankevitry ny daholobe ety anaty aterineto, tamin'ny fanamarihana fa marobe tany amboalohany no niasa nitàna toerana vonjimaika tao amin'ny governemanta tamin-javatra tahakahaka izany.
31She continued:Nanohy izy :
32“Now the government gives them a comprehensive system of training, certification and official titles, allowing the temporary workers to become full-time employees.“Ankehitriny ny governemanta dia manome rafi-panofànana feno ho azy ireo, sertifikà sy laharam-boninahitra ofisialy, ahafahan'ireo mpiasa an-tselika ho lasa mpiasa raikitra.
33The government can also publicly use the stability maintenance fees to build relevant departments and hire people.”Azon'ny governemanta ampiasaina ho hitam-bahoaka ihany koa ny vola ho fikolokoloana ny fahamarinan-toerana, mba hanangànana departemanta sy hanakaramàna olona mifanaraka amin'izany”
34People's Daily Public Opinion Monitoring Unit Secretary-General Zhu Hua explained at the 13th China Internet Media Forum that the role of the public opinion analysts is to provide intelligence about online public sentiments to the governments and corporates to improve their governance, operation and public image.Nanazava i Zhu Hua, sekeretera jeneralin'ny Sampana Fanarahana Maso ny Fanehoankevitry ny Daholobe Ao amin'ny gazety “People's Daily”, tao amin'ny Vovonana faha-13 momba ny Media sy Aterineto tao Shina fa anjara toerana raisin'ireo mpandalina ny fanehoankevitry ny daholobe ny fanomezam-baovao mikasika ny fihetsehampon'ny olona ety anaty aterineto mikasika ny governemanta sy ireo vondron'orinasa, mba hanatsaran'izy ireny ny fomba fitantanany, ny fomba fiasany sy ny sary ivelany hitan'ny olona.
35The objective, as Zhu put it, is to promote propaganda that will help win the “guerrilla battle” against the background of the rise of “mass microphone era”.Ny tanjona, araka ny ametrahan'i Zhu azy, dia ny hanandratana ny fampielezankevitra izay hanampy hahazoana fandresena ao anatin'ny “ady anaty akata” manohitra ny fiakaran'ny “vanim-potoanan'ny ‘microphone' an'ny rehetra”.
36References:Fakàna hevitra:
37NetEase: Beijing fifth internet public opinion analysts training open to enrollment today Southern Weekly: Public opinion analyst stuck between a rock and a hard place Radio Free Asia: China tightens Internet public opinion monitoring, to develop Internet public opinion analysts Xinhua: Public opinion business' value and market space in the time of media transformation Xinhua: Public opinion monitoring improves the nation's governance and modernisation Sina: Dancing with big data, Huangsheng & SEEC develop public opinion monitoring businessNetEase: Beijing fifth internet public opinion analysts training open to enrollment today Southern Weekly: Public opinion analyst stuck between a rock and a hard place Radio Free Asia: China tightens Internet public opinion monitoring, to develop Internet public opinion analysts Xinhua: Public opinion business' value and market space in the time of media transformation Xinhua: Public opinion monitoring improves the nation's governance and modernisation Sina: Dancing with big data, Huangsheng & SEEC develop public opinion monitoring business