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1 | How Kyrgyzstan's Favourite Fermented Drink Became a National Symbol | Ny Fomba Nahalasa Ho Famantaram-Pirenena Ilay Zava-Pisotro Kyrgyz Voahotrika |
2 | Images by French illustrator Nicolas Journoud. | Sary nataon'ilay Frantsay mpanaingo Nicolas Journet. |
3 | Images belong to Journet. | Sary an'i Journet. |
4 | Featured on Kloop.kg. | Nasongadina tao amin'ny Kloop.kg. |
5 | Kyrgyzstan's largest non-alcoholic beverage retailer has a motto that echoes across communities and generations, translating as “Shoro is Strength”. | Manana teny filamatra midika hoe “Tanjaka ny Shoro” ny mpaninjara goavana ilay zava-pisotro tsy misy alokaola ao Kyrgyzstan, teny izay manakoako manerana ireo vondrom-piarahamonina sy andian-taranaka. |
6 | After the company's legendary co-founder Tabyldy Egemberdiev passed away aged 64 earlier this month, the slogan now has even more resonance. | Taorian'ny nahafatesan'ilay mpiara-manorina malaza ny orinasa, Tabyldy Egemberdiev, teo amin'ny faha-64 taonany tany am-piandohan'ity volana ity, dia vao mainka aza manakoako kokoa ilay teny filamatra amin'izao fotoana izao. |
7 | Few figures have been as publically mourned in Kyrgyzstan as Egemberdiev, who took part of his country's nomadic cultural heritage - fermented drinks - and turned it into one of the few distinctive commercial brands in the mountainous Central Asian state of nearly six million. | Olobe vitsivitsy no nitomaniana imasom-bahoaka tao Kyrgyzstan toa an'i Egemberdiev, izay nandray anjara tamin'ny lova ara-kolontsainan'ireo mpifindrafindra toerana tao amin'ny firenena - ireo zava-pisotro nahotrika - ary namadika azy io ho iray amin'ireo marika ara-barotra vitsivitsy mampiavaka any amin'ity fanjakana an-tendrombohitra ao Azia Afovoany ity, izay misy mponina eo amin'ny enina tapitrisa. |
8 | The co-founder of Shoro, Tabyldy Ergamberdiev. | Tabyldy Ergamberdiev, mpiara-manorina ny Shoro. |
9 | Scan of front cover of One Magazine. | Sary nosintonina avy amin'ny fonon'ny gazetiboky One. |
10 | While beverages such as the tangy-tasting kumis have always been popular on the country's mountain pastures or jailoo, the success of Shoro was in bringing the countryside to the city. | Raha toa ka ireo zava-pisotro somary marikivy toy ny kumis no mazàna malaza any amin'ireo kijàna an-tendrombohitra ao amin'io firenena io, na ny jailoo, ny lazan'ny Shoro dia ny fitondrana ny ambanivohitra hiakatra ny tanàn-dehibe. |
11 | In the country's capital, Bishkek, Shoro stations staffed by ladies in distinctive uniforms sitting behind barrels of easily affordable, healthy refreshment are part of the summer scenery. | Ao Bishkek, renivohitry ny firenena, tafiditra ao anatin'ny tontolon'ny lohataona ireo toby mpaninjara ny Shoro tantanin'ireo vehivavy manao fanamiana miavaka, mipetraka ao ambadik'ireo barika misy ireo fanalàna hetaheta mora vidy sy mahasalàma. |
12 | French illustrator Nicolas Journoud, who spent a month in Bishkek, was inspired to immortalise these street corner vendors selling national drinks in a series of comic strips titled Shoro Girls. | Ilay Frantsay mpanaingo, Nicolas Journet, izay nandalo tao Bishkek nandritry ny volana iray, dia nahazo aingam-panahy mba hitahiry mandra-maty ho ao anaty tantara an-tsary nantsoiny hoe “Vehivavin'ny Shoro” ireny mpivarotra an-kihon-dàlana mivarotra ilay zava-pisotro nasionaly ireny. |
13 | Ian Claytor, an expatriate working in Kyrgyzstan's tourism sector, provides some background to the Shoro story: | Ian Claytor, mpila ravinahitra miasa amin'ny sehatry ny fizahantany ao Kyrgyzstan, dia manome ny fototra sasantsasany amin'ny tantaran'ny Shoro: |
14 | Here Journoud takes an iconic Soviet-era painting of a Kyrgyz schoolgirl and adds some Shoro. | Eto i Journet dia mandray ny endrik'ilay sary hosodoko mampahalaza ny vanim-potoana Sovietika niainan'ny ankizivavy iray mpianatra tao Kyrgyz sy ireo dokambarotry ny Shoro sasantsasany. |
15 | Image belongs to Nicolas Journoud, featured on Kloop.kg. | Sary an'i Nicolas Journet, nasongadina tao amin'ny Kloop.kg. |
16 | Exactly why Taalbyldy Egemberdiev decided to call his company “Shoro” is not clear … in Kyrgyz it means something like “salty”. | Tsy tena mazava tsara ny antony nahatonga an'i Taalbyldy Egemberdiev nanapa-kevitra hiantso ny orinasany hoe “Shoro” … ao Kyrgyz io dia midika zavatra toy ny hoe “masirasira”. |
17 | For example, in the South of Kyrgyzstan there is a mineral water spring called Kara Shoro - and the waters from this particular renowned for being salty. | Ohatra, any Atsimon'i Kyrgyzstan dia misy rano mineraly voajanahary antsoina hoe Kara Shoro - ary ny rano avy amin'io manokana dia nalaza ho masirasira. |
18 | Brought up by his mother, Taalbyldy graduated from the Polytechnic Institute in Bishkek and became an engineer. | Notinaizan'ny reniny, nahazo diplaoma avy amin'ny Ivontoerana Politeknika ao Bishek i Taalbyldy ary lasa injeniera. |
19 | After Independence he because a popular figure, writing articles for newspapers on a wide range of subjects. | Taorian'ny fahaleovantena dia lasa olo-malaza izy satria nanoratra mikasika karazan-javatra midadasika be tany anaty gazety. |
20 | He is most well known, however, for establishing and developing the Shoro Company and brand … which produces mineral waters as well as Maksym. | Mbola fantatra be kokoa anefa izy tamin'ny nametrahany sy nampivoarany ny marika sy orinasa Shoro … izay mamokatra rano mineraly tahaka ny Maksym. |
21 | He has been invited to lecture in Turkey and the US - and even met President Clinton. | Nahazo fanasàna izy hanao resadresaka tany Tiorkia sy Etazonia - ary efa nihaona tamin'ny Filoha Clinton aza. |
22 | The Shoro company is a family affair, run by Taalbyldy and his relatives. | Raharaham-pianakaviana ny orinasa Shoro, tantanin'i Taalbyldy sy ny havany. |
23 | He is on record as saying that they began with working capital of just two hundred US dollars, which he got by selling four of his mother's sheep - and two goats. | Voatahiry ny feony nilazany hoe nanomboka ny asany taminà vola roanjato dolara Amerikana monja ry zareo, izay azony tamin'ny namarotany efatra tamin'ny ondrin-dreniny - ary osy roa. |
24 | He also says that they began with one “pail” of the drink - which they took to the market and the 80 litres sold out in two hours. | Milaza koa izy fa nanomboka taminà zava-pisotro iray “daba” - izay nentin-dry zareo nankany an-tsena ary nandafosany 80 litatra tao anatin'ny ora roa. |
25 | They gave up their jobs and started the company. | Nilaozan-dry zareo ny asany ary nanomboka nanangana ilay orinasa ry zareo. |
26 | Originally, the family produced the traditional Kyrgyz beverage from his grandfather's house - but eventually demand grew to exceed the supply … the day's production, all prepared in the traditional manner using large (100 litre) kazans, would be sold out before mid-day … so production was expanded to meet the demand and now there are five factories producing seventy tons a day. | Tany ampiandohana, ny zava-pisotro nentin-drazan'ireo Kyrgyz no novokarin'ilay fianakaviana avy tao amin'ny tranon'ny raibeny - nefa nony farany tsy naharaka ny tinady intsony ny tolotra … ny vokatra vita amin'ny andro namokarana azy, izay novokarina tamin'ny fomba nentim-paharazana tanteraka nampiasàna “kazans” lehibe (100 litatra), dia mety ho lafo daholo alohan'ny mitatao vovonana monja … noho izany dia nitarina ny famokarana mba hamaliana ny tinady ary ankehitriny dia misy dimy ny toerana famokarana, izay mamokatra fitopolo taonina isanandro. |
27 | Much of the production is exported - especially to the Moscow area of Russia. | Alefa miondrana ny betsaka amn'ny vokatra - ho any amin'ny faritr'i Maosko ao Rosia indrindra indrindra. |
28 | Egemberdiev's death on May 15 produced a tumultuous reaction from local Twitter users. | Niteraka fanehoankevitra nisafotofoto teny amin'ireo mpampiasa Twitter tao an-toerana ny fahafatesan'i Egemberdiev tamin'ny 15 May. |
29 | One wrote of the Shoro brand's addictiveness: | Ny iray nanoratra momba ny fiankinan-doha amin'ny marika Shoro : |
30 | I started to save money for a car, but couldn't resist the temptation to buy Shoro | Nanomboka nanangona vola aho hividianana fiara iray, nefa tsy maharesy fakampanahy ny tsy hividy Shoro |
31 | Every Batman needs a Robin, and Tabyldy owes much to his brother Jumadil, who helped him realise the joint project. | Ny Batman tsirairay dia mila Robin iray, ary ananan-drahalahiny trosa i Tabyldy, i Jumadil izay nanampy azy hanatanteraka ilay tetikasa niarahany. |
32 | Backed by ever-growing demand for their drinks, the pair made made enormous investments and never stopped innovating, moving into mineral water . | Natosiky ny tinady tsy mitsaha-mitombo amin'ilay zava-pisotro vokarin-dry zareo, nanao fampiasana vola be ireo mpirahalahy ary tsy nitsahatra nanao fanavaozana, nikisaka nankany amin'ny resaka rano mineraly. |
33 | In a touching interview in 2012, Jumadil told #One magazine: | Tao anaty tafatafa iray nampihetsi-po natao tamin'ny 2012, Jumadil niteny tamin'ny #One magazine hoe: |
34 | My older brother is a generator of ideas. | Loharanon-kevitra ny zokiko lahy. |
35 | He is a creative person, a little bit absent-minded, but very wise. | Olona manana famoronana izy, somary varimbariana indraindray, saingy tena hendry. |
36 | Even at school, he did homework assigments for me, wrote essays. | Na tany an-tsekoly aza, nanampy ahy namita ny enti-modiko izy, nanoratra famoronan-dahatsoratra. |
37 | I fulfilled his part of the house work: chopping the wood and carrying the water. | Izaho no nanatanteraka ny raharaha an-tokantrano tokony ho anjarany: nikapa kitay sy nantsaka rano. |
38 | Company sales are not only limited to Kyrgyzstan - Shoro has also appeared in the Kazakh and Russian markets. | Tsy voafetra ho ao Kyrgyzstan ihany ny varotra ataon'ilay orinasa- hita any amin'ny tsena Kazakh sy Rosiana ihany koa ny Shoro. |
39 | The company's most popular line of national drink, Maksym, was presented to bypassers outside the Kyrgyz embassy in the capital of the United States of America, Washington, D.C. as part of an Open Doors Day on May 3. For the unseasoned palate it can be an “acquired taste”. | Ny Maksym, izay ny marika malaza indrindra ho zava-pisotrom-pirenena vokarin'ilay orinasa, dia lazain'ireo mpihodina any ivelan'ny masoivohon'ny Kyrgyz ao Washington DC, renivohitr'i Etazonia, ho anisan'ny tao anatin'ny Varavarana Misokatra natao ny 3 May. Mety ho “tsiro efa azo” sahady izy io ho an'ny lanilany tsy mbola nandre tsiro hafa. |
40 | http://globalvoicesonline.org/wp-content/uploads/2015/05/Finaly-Maksym-Shoro-in-DC.mp4 | http://globalvoicesonline.org/wp-content/uploads/2015/05/Finaly-Maksym-Shoro-in-DC.mp4 |
41 | Tilek Mamytov, a Kyrgyz who works as a Technical Program Manager at Google, summed up the feelings of many when he tweeted: | Tilek Mamytov, Kyrgyz manao ny asan'ny Mpitantana ny Fandaharanasa Teknika ao amin'ny Google, no namintina ireo fahatsapàna avy amin'ny maro, rehefa nibitsika hoe: |
42 | Egemberdiev and Shoro, I think, is a wonderful success story for everyone. | Egemberdiev sy ny Shoro, raha ny hevitro, dia tantaram-pahombiazana iray ho an'ny rehetra. |
43 | Now he lives only in our memory. | Ankehitriny dia velona ao am-pontsika sisa izy. |
44 | Very sad. | Mampalahelo. |