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1 | Activists and Bloggers Worldwide Ponder Lessons Learned From the ALS Ice Bucket Challenge | Ice Bucket Challenge An'i ALS : Inona Avy Ireo Lesona Azo Tsoahana ? |
2 | Photomontage of reactions to the Ice Bucket Challenge | Sary natambatra avy amin'ireo fanehoankevitra mikasika Ice Bucket Challenge |
3 | The Ice Bucket Challenge as a viral meme is now a few months old and the results are in: quite a few people have taken the challenge (at least 1.2 million participants to be exact), and people around the world have tried to emulate its popularity for other causes. | Efa amam-bola vitsivitsy izay no nisian'ny Ice Bucket Challenge, izay tena lasa malaza sy miparitaka be eny amin'ny aterineto, ary izao ny vokany: olona misimisy no nanao ilay fanamby (farafahakeliny mpandray anjara miisa1,2 tapitrisa raha ny marimarina kokoa), ary niezaka naka tàhaka azy io ireo olona maneran-tany noho ny lazany, ho an'ny antony hafa. |
4 | The campaign, which began in early summer, took off with a US audience television anchor Matt Lauer performed the challenge live on his NBC television show on July 15. Soon after, well-known figures from ex-President George W. | Nanomboka ny voalohandohan'ny lohataona ilay fanentanana, niainga niaraka tamin'ny fandaharana mivantana tao amin'ny fandaharany ho an'ny televiziôna NBC, ny 15 Jolay nataon'i Matt Lauer, mpanolotra fandaharana amin'ny TV, teo anatrehanà Amerikana maro mpijery fahitalavitra. Kelikely foana taorian'izay, nandray anjara tamin'ilay fanamby ihany koa ireo olo-malaza, ny Filoha teo aloha George W. |
5 | Bush to movie star Benedict Cumberbath also participated in the challenge, anchoring the viral phenomenon and its subsequent inevitable backlash. | Bush ka hatramin'ny olo-malaza mpilalao sarimihetsika Benedict Cumberbath, manamarika ilay hetsika miparitaka be amin'ny aterineto ary ny lalao tsy azo ialàna aorian'izay. |
6 | While the campaign raised an estimated $41.8 million in donations from July 29 until August 21 from more than 739,000 new donors, critics have argued that the campaign was more focused on fun and self-congratulating deeds rather than donating money to charity. | Raha nahazoana fanampiana mitentina teo amin'ny 41,8 tapitrisa dolara teo ilay hetsika, nanomboka ny 29 Jolay ka hatramin'ny 21 Aogositra, avy aminà malala-tànana vaovao miisa maherin'ny 739.000, manamafy ny tsikera fa lasa mirona kokoa any amin'ny fahafinaretana sy ny fanandratan-tena samirery ilay hetsika, fa tsy any amin'ny fanomezana vola ho fanaovan-tsoa hanampiana ny hafa. |
7 | A conversation between Global Voices contributors about reactions to the Ice Bucket Challenge revealed conflicted feelings about the meme. | Ny resaka nifanaovan'ireo mpiara miasa ao amin'ny Global Voices, momba ny fahitàny ilay Ice Bucket Challenge moa dia nampiseho fa misy fihetseham-po mifandàka mikasika an'io. |
8 | Global Voices' South Asia Editor Rezwan from Bangladesh opined: | Nanome ny heviny i Rezwan avy any Bangladesh, mpanoratra ao amin'ny Global Voices any Azia Atsimo, : |
9 | the topic has become a cliche and many are kind of annoyed when people share these stuffs. | lasa vorona azon'adala ilay lohahevitra, ary maro ireo sosotra raha mizara ireny zava-bitany ireny ny olona hafa. |
10 | Anna Schetnikova, a Global Voices Russian contributor, asserted that skepticism about the campaign's impact is very strong in the Russian-speaking web: | Nanamarina i Anna Schetnikova, mpandray anjara Rosiana ao amin'ny Global Voices, fa henjana be ny tsy finoana ny hahitàna vokatra amin'io hetsika io eny anatin'ny vohikala amin'ny fiteny Rosiana: |
11 | many people send these video just for fun, and they don't really know what this campaign means. | maro ny olona mandefa ireo lahatsary ireo mba ho amin'ny fifaliany fotsiny, fa tsy fantany tsara akory hoe inona ny dikan'io fanentanana io. |
12 | In Kenya, Twitter user Njambi Magugu posted a cartoon highlighting the contrast in priorities in different regions of the world: | Any Kenia, nandefa sariitatra i Njambi Magugu , mpampiasa Twitter, manasongadina mazavazava kokoa ny tsy fitovian'ny laharam-pahamehana any amin'ireo faritra samihafa manerana ny tany tontolo: |
13 | “@Belalmd12: Thousands die from ALS, but dehydration kills millions every year. Prioritize! pic.twitter.com/xDOirT5O7w” @NjeriThorne | An'arivony maro ireo maty noho ny ALS, fa an-tapitrisany kosa ireo maty isan-taona noho ny tsy fahampian-drano. |
14 | - Njambi Magugu (@Mimmylovesart) August 31, 2014 | Asio laharam-pahamehana! pic.twitter.com/xDOirT5O7w” @NjeriThorne |
15 | Others showed support for the campaign, like Global Voices contributor Anushe Noor Faheem from Pakistan: | Ny sasany nampiseho fanohanana an'ilay hetsika, toa an'i Anushe Noor Faheem, mpiara-miasa ao amin'ny Global Voices avy any Pakistana: |
16 | I hope that people try to learn about the disease. | Manantena aho fa hiezaka ny hianatra mombamomba ilay aretina ny olona. |
17 | Here in Pakistan [..] many celebrities have taken the challenge. | Aty Pakistana [..] olo-malaza maro no nanao io fanamby io. |
18 | There is no denying that more people are now more aware of ALS than ever before. | Tsy azo lavina kosa aloha hoe nihamaro ireo olona niha-nahalala bebe kokoa ilay aretina ALS noho ny teo aloha. |
19 | This is a positive outcome that was best explained by Anthony Carbajal in California who posted a poignant video showing his participation in the Ice Bucket Challenge. | Vokany tsara nazavain'i Anthony Carbajal mazava tsara tany California izany, izay nandefa lahatsary mampihetsi-po, mampiseho ny fandraisany anjara amin'ilay Ice Bucket Challenge. |
20 | Carbajal learned in January 2014 that he has ALS. | Ny volana Janoary 2014, nahalala i Carbajal fa voan'ny ALS. |
21 | His family has a history of cases with ALS: his grandmother died from it, and his mother currently has it. | Nisy voan'ny ALS ireo fianakaviany tany aloha: maty vokatr'io ny renibeny, ary voan'io ankehitriny ny reniny. |
22 | Carbajal had been caring for his mother when he learned that he too was sick. | Teo am-pikarakaràna ny reniny marary i Carbajal no nahalala fa marary ihany koa izy. |
23 | Then the viral campaign took off. | Avy eo, nanomboka ilay fanentanana niparitaka be amin'ny aterineto io. |
24 | In the following video, he explains what the challenge means to him and other who suffers from ALS: | Ao anatin'izao lahatsary manaraka izao, manazava izy hoe inona no dikan'ilay fanamby ho azy sy ho an'ireo hafa mararin'ny ALS: |
25 | Here is an excerpt from Carbajal's plea on video: | Ito ny ampahany amin'ny antso avy amin'i Carbajal ao amin'ny lahatsary: |
26 | I hate talking about it, I really hate talking about it. | Tsy tia miresaka momba an'io aho, tena tsy tia miresaka momba an'io mihitsy aho. |
27 | That's probably why no one talks about it, because it's so challenging to watch. | Izany angamba no antony tsy iresahan'iza na iza ny momba an'io, satria tena sarotra jerena be io. |
28 | Nobody wants to see a depressing person who is dying, who has two to five years to live. | Tsy misy olona tia ahita olona malahelo, avy eo maty, izay manana roa ka hatramin'ny dimy taona ivelomana. |
29 | […] I promise your news feed will go back to cat videos and ‘Let It Go‘ covers, but right now the ALS community has the main spotlight […] You have no idea how every single challenge makes me feel - lifts my spirits, lifts every single ALS patient's spirits. | […] Mianiana aminareo aho fa hiova aminà lahatsarinà saka ny zavatra alefanareo eo, ary ‘Let It Go‘, fa amin'izao ankehitriny izao aloha, manana nomem-boninahitra ho ery amin'ny voalohany ny vondrom-piarahamonin'ireo tratry ny ALS […] Tsy fantatrareo mihitsy hoe ahoana ny fihetseham-poko isaky ny fanamby tsirairay - mankahery ny fanahiko, mankahery ny fanahin'ireo mararin'ny ALS tsirairay avy. |
30 | You are really, truly making a difference and we are so, so, so grateful. | Tena manova zavatra tokoa ianareo, ary tena mankasitraka tanteraka izahay. |
31 | The challenge had made people more aware of ALS and the struggle it presents as seen in Carbajal's story. | Nampahafantatra ny olona bebe kokoa momba ny ALS ilay hetsika, ary ny ady aterak'io araka ny hita ao anatin'ny tantaran'i Carbajal. |
32 | From that standpoint alone, it is difficult to question the motives of people willing to participate in the challenge, however self-promoting it may appear. | Raha amin'io fomba fijery io ihany aloha, sarotra ny hanontany izay mandrisika ireo olona vonona ny handray anjara amin'ilay fanamby, na dia izany aza anefa, mety hipoitra ihany ny fanomezan-daza ny tena samirery. |
33 | There is also no denying that other diseases are overall deadlier than ALS. | Tsy azo lavina ihany koa fa misy ireo aretina hafa mora mahafaty noho ny ALS. |
34 | For activists who would like to emulate the popularity of the challenge for their own cause, there are certain lessons that can be learned from the viral phenomenon. | Ho an'ireo mpikatroka mafana fo te-haka tàhaka ny lazan'io fanamby io ho anà antony hafa azy manokana, misy lesona maromaro azo ianarana avy amin'ilay zava-miseho malaza sy miparitaka be amin'ny aterineto. |
35 | 1) Don't get hurt | 1) Mitandrina mba tsy haràtra |
36 | Here is a compilation of Ice Bucket Challenge gone wrong: | Ity misy fitambaranà Ice Bucket Challenge tsy nety tamin'ny tokony ho izy: |
37 | It should go without saying, but if you are going to do the challenge, please take the necessary precautions beforehand or you might get hurt. | Tokony tsy mila tenenina intsony izany, fa rehefa manao ilay fanamby re ianao, mba mitandrema tsara ary mivonona tsara mialoha, raha tsy izany mety haràtra ianao. |
38 | 2) Don't just imitate | 2) Aza maka tàhaka be fotsiny |
39 | Beth Kanter, a social media expert for non-profits, explains that given the success of the campaign, other charity organisations are tempted to ride the wave by doing what she calls “charity jacking“: | Manazava i Beth Kanter, manampahaizana amin'ny media sosialy tsy mitady tombony, fa noho ny lazan'ilay hetsika, voasarika ny hanara-drenirano fotsiny ireo fikambanana manao asa soa sasany, amin'ny fanaovana ny lazainy hoe “Familiviliana Fanampiana - Charity Jacking“: |
40 | Scores of nonprofit fundraising staffers report being called on to replicate the challenge. | Mpikambana am-polony aminà fikambanana manangona vola tsy mitady tombony no nilaza fa efa nantsoina hanao mitovy tamin'ilay fanamby. |
41 | […] Charity Jacking is similar to brand jacking and news jacking, defined by David Meerman Scott as the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your organization. | […] Mitovy amin'ny familiviliana marika famantarana sy familiviliana ny vaovao ihany ny familiviliana fanampiana araka ny nanamarihan'i David Meerman Scott azy, ho toy ny fanao hoe mampiditra ny hevitrao na ny ampahany ao amin'ny vaovao farany ianao, amin'ny fotoana isehoany indrindra, mba ho hitahita kokoa amin'ny media, ho anao irery ihany na ny fikambananao. miteraka lalao misy ambaratonga io. |
42 | It creates a level playing field-literally anyone can newsjack-but, that new level favors players who are observant, quick to react, and skilled at communicating. | Saingy, na iza na iza afaka mamilivily ny vaovao dia mahatonga ireo mpilalao mitazam-potsiny hihetsika haingana ary hahay niresaka io ambaratonga vaovao io. |
43 | However, Kanter warns in a follow-up post that just imitating the challenge might not work: | Kanefa, mampitandrina i Kanter ao amin'ny lahatsoratra manaraka hoe mety tsy hety ny maka tàhaka be fahatany ilay fanamby fotsiny: |
44 | Some aspects of the Ice Bucket Challenge can't be replicated. | Misy ireo endrika Ice Bucket Challenge tsy afaka averina atao. |
45 | Most likely, no matter how your nonprofit incorporates some of the best practices, you probably won't raise $100 million and get hundreds of celebrities to participate on their own. | Ny tena mety ho hisy izao dia, na ahoana na ahoana ny hataon'ny fikambananao tsy mitady tombony hakàna ireo fanao tsara indrindra, mety tsy hahangona 100 tapitrisa dolara sy hahazo olo-malaza an-jatony mba handray anjara amin'ny sitrapony izany ianao. |
46 | But you can certainly incorporate some of the best practices like social proofing, fun call to action, and embracing free agents to get better results. | Fa afaka ampidirinao ireo zavatra fanao tsara, sahala amin'ny fanaporofoana ara-tsosialy, ny antson'ny fahafinaretana ho amin'ny asa, ary ny mifamatotra bebe kokoa amin'ireo mpikambana an-tsitrapo mba hahazona vokatra tsaratsara kokoa. |
47 | 3) Simple works | 3) Zavatra tsotra |
48 | The challenge was focused around a worthy issue, but the concept was also easy to understand. | Nifantoka tamin'ny resaka mendrika azy ilay fanamby, fa mora takarina ihany koa ilay foto-kevitra nitondràna azy. |
49 | Furthermore, seeing people do something out of their comfort zone spurred others to also engage. | Amin'izay indray, ny fijerena ireo olona manao zavatra ivelan'ny faritra mampahazo aina azy dia mandrisika ireo hafa hanao izany ihany koa. |
50 | Now if one can get the same level of engagement for other causes, the Ice Bucket Challenge can truly become a win-win situation for all activists worldwide. | Amin'izao, raha toa misy hafa hahatratra maridrefim-pandraisana anjara mitovy amin'io koa, ho an'ny antony hafa, tena mety ho hetsika iray afaka ahazoan'ireo mpikatroka mafana fo rehetra maneran-tany tombony tokoa ny Ice Bucket Challenge. |
51 | Thalia Rahme, Rezwan, Anna Schetnikova, Leila Nachawati, Anushe Noor Faheem, Sanjib Chadhury, Laura Vidal have contributed to this article. | Nandray anjara tamin'ny fanoratana ity lahatsoratra ity i : Thalia Rahme, Rezwan, Anna Schetnikova, Leila Nachawati, Anushe Noor Faheem, Sanjib Chadhury sy i Laura Vidal. |