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1Kazakhstan: Unusual Campaign Uses Sheep to Advertise Road SafetyKazakhstan: Fanentanana Tsy Mahazatra Loatra Nampiasa Ny Ondry Hiantohana Ny Fifamoivoizana ieren-doza
2On July 17, residents of Almaty, Kazakhstan's largest city, were amused to see new banners and billboards posted throughout the city with a stinging message: “People follow rules when crossing the road.Ny 17 jolay, ireo mponina any Almatia, tanan-dehiben' i Kazakhstan, dia finaritra nahita ireo lambabe fanentanana vaovao sy ilay takela-by fanaovana dokam-barotra napetraka eran' ny tanàna misy hafatra nahatalanjona milaza hoe : ” Manaraha lalàna rey olona rehefa miampita.
3Sheep [cross the road] wherever they wish”.Ny ondry [no miampita ny lalana]” eny rehetra eny araka izay tiany.
4The banners and billboards aim at saving people's lives by educating them about the importance of following simple rules when crossing the road.Ireo lambabe fanentanana sy takela-by fanaovana dokam-barotra ireo dia mikendry ny famonjena ny ain'ny olona amin'ny fampahafantarana an-dry zareo ny lanjan'ny fitsipika tsotra tokony harahana rehefa miampita làlana.
5They were produced and erected jointly by the Almaty Culture Department, a local advertising agency, and traffic police.Izy ireny dia novokarin'ny Ministeran'ny kolontsainan'i Almaty, ireo masoivohona dokam-barotra eny an-toerana ary ny mpitandro filaminana mpandrindra ny fifamoivoizana .
6These billboards are part of a new social advertising program designed to change popular attitudes in areas ranging from the observance of traffic rules to preservation of natural resources.Ireo takela-by ireo dia ampahany amin'ny fandaharana dokambarotra sosialy vao noforonina mba hanovana ny toetra malaza fanaon'ny olona, eny amin'ny faritra rehetra, manomboka amin'ny fanajàna ny fitsipiky ny fifamoivoizana ka hatramin'ny fikajiana ireo harena voajanahary.
7As Almaty Culture Department notes [ru]:Araka ny fanamarihan'ny Ministeran'ny Kolontsaina ao Almaty [ru]:
8What can have an impact on people's behavior, leading them to become more responsible? Only social advertising with a strong emotional message.Inona no mety hitondra vokatra eo amin'ny fitondran-tenan'ny olona, mba hahatonga azy ireo ho tompon'andraikitra kokoa? tokana ihany, dokam-barotra ara-tsosialy manambara hafatra manetsi-po mafy.
9This billboard is part of a new social advertising campaign in Almaty.Io takela-by io dia anisan'ny tafiditra ao anatin'ny fanentanana ara-tsosialy any Almatia.
10Image by Almaty Culture Department, used with permission.Sary an'ny Ministeran'ny Kolontsaina any Almatia, ampiasaina nahazahoana fahazoan-dalana.
11The stinging message on the billboards has triggered discussion among the country's social media users.Ilay hafatra nahatalanjona nipetaka teo amin'ireo takela-by ireo dia nahatonga resa-be tamin'ireo mpampiasa media sosialy teo amin'ny firenena.
12Commenting on the above image posted by the Almaty Culture Department (AlmatyMADENIET) on Facebook, Ruslan Kuvatov wrote [ru]:Mitsikera io sary eo ambony io izay navoakan'ny Ministeran'ny Kolontsaina any Almatia (AlmatyMADENIET) tao amin'ny facebook, nanoratra ‘i Ruslan Kuvatov [ru] hoe :
13Great poster.Afisy lehibe.
14I hope we will have many of these around the city.Mino aho fa hahazo fa hahazo betsaka amin'ireny isika manerana ny tanàna.
15Now we also need to produce something creative about the culture of driving and respecting each other on the road.Ankehitriny isika dia mila ihany koa mamokatra zavatra amin'ny alalan'ny famoronana momba ny lafiny kolontsainan'ny familiana fiara sy ny fanajana ny tsirairay eny amin'ny làlana.
16In short, we need to identify sheep behind the wheel :).Raha fintinina dia tokony hamantatra ireo ondry ao ambadiky ny familiana isika :).
17While most netizens appear to like the new ads, some people consider them offensive.Raha ny ankamaroan'ny mpampiasa aterineto dia toy ny mankasitraka ireo fanentanana vaovao, ny olona sasany dia mandray azy ireo ho manafintohina.
18Kazakh blogger Gizatm suggested [ru]:Nanome soso-kevitra ilay Kazakh bilaogera, Gizatm [ru]:
19One must not call people sheep because they break rules when crossing the street.Tsy tokony hiantso ny olona ho ondry noho izy ireo tsy manaja fitsipika rehefa manapa-dàlàna.
20In the USA and Canada, people also cross the street this way… If there are no cars [on the road] within a kilometer, why shouldn't one cross the road?Any Etazonia sy Kanada, mitovy amin'io ihany ny fiampitan'ny olona ny làlana … Raha tsisy fiara mandeha [ eny an-dalambe ] ao anatin'ny 1 kilometatra, maninona no tsy tokony hiampita ny olona ?
21The authorities had to respond [ru] to such criticisms:Tsy maintsy namaly ireto tsikera ireto ny manam-pahefana [ru]:
22We did not call anybody sheep.Tsy niantso ny olona ho ondry izahay.
23This is a facetious poster, with a modicum of mockery… We just wanted to grab the attention of as wide an audience as possible.Afisy kivazivazy io, miaraka amina fanesoana faran'izay kely indrindra … Mba te hisintonana ny sain'ny mpijery betsaka araka izay tratra fotsiny izahay.
24Yet, many netizens liked the initiative and suggested alternative ways of saving people's lives on the road.Kanefa, betsaka amin'ny mpampiasa aterineto no mankasitraka ilay hetsika ary nanome soso-kevitra hafa mba hamonjena ain'olona eny amin'ny làlana.
25Salken Balbayev wrote [on] on Facebook:Nosoratan'i Salken Balbayev [] ao amin'ny Facebook hoe:
26Good project.Tetikasa tsara.
27It would also be nice to have crossings illuminated when it's dark and traffic signs visible from a distance.Tsara koa raha mba misy jiro filazàna ny làlana rehefa maizina sy takelaby fandrindràna fifamoivozana tsinjo avy lavitra.
28Overall, most netizens in Kazakhstan have been pleased to see that the authorities address a real issue in such a creative way.Amin'ny ankapobeny, ny ankabetsahan'ireo mpampiasa aterineto any Kazakhstan dia faly mahita fa tena miatrika ny olana marina tokoa amin'ny fomba misy fahaiza-mmorona ireo manam-pahefana.
29They've also been happy to notice that the officials responded to their suggestions and comments.Mbola faly ihany koa izy ireo mahita fa ny mpiasam-mpanjakana dia namaly ny soso-kevitra sy tsikeran'izy ireo.
30Following the successful start of the social advertisement campaign, the Culture Department released [ru] a new message for ads aiming to discourage people from talking on the phone while driving: “This call can be the last one”.Taorian'ny fanombohan'ilay fanentanana dokambarotra ara-tsocialy nahomby io, namoaka hafatra vaovao hoan'ireo dokambarotra ikendrena ny fanatsatsoana ny olona tsy hanao antso eny am-pamiliana ny Ministeran'ny Kolontsaina: ” Mety ity antso ity no farany”.