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1 | Brazil: Limits on Food Ads Shake Market Forces | Brezila: Lalàna vaovao mametra ny doka ara-tsakafo nampikorontana ny orinasa lehibe |
2 | "I'm Condimenting Myself". | "Manisy fangaron-zavatra amin'ny tenako aho". |
3 | CC By Steve Snodgrass | Sarin'i Steve Snodgrass |
4 | The Brazilian federal agency regulating health, Anvisa, recently ruled [pt] that the advertising of soft drinks and food rich in saturated or transfats, sugar and sodium will change. | Vao haingana kely izay, nametraka fitsipika [pt] mikasika ny ho fiovana hitranga eo amin'ny dokambarotra momba ny zava-pisotro malefaka sy ny sakafo diso be menaka na trans, sy ny sakafo be siramamy ary koa diso be sodium loatra ny masoivoho federalin'ny firenena Breziliana izay manara-maso ny lafiny ara-pahasalamana,na Anvisa. |
5 | By the end of 2010, the industry will have to adapt. | Tsy maintsy hanaraka izany fitsipika izany ny orinasa manao ny resaka fambolena sy ny ara-tsakafo amin'ny faran'ny taona 2010. |
6 | Particularly one point from the new set of rules generated controversy in the media: | Niteraka adihevitra teo amin'ny haino aman-jery ny foto-kevitra iray manokana: |
7 | - whether in tv, radio or in print, food advertising should include warnings [pt], similar to those presented in anti-smoking campaigns. | - Tokony ahitana fampitandremana [pt] ny dokambarotra momba ny sakafo na ny hita eny amin'ny fahitalavitra izany na eny amin'ny vata fandraisam-peo na koa any amin'ny gazety , toy ny amin' ireny fanentanana momba ny tsy fifohana sigara ireny. |
8 | Sugar-rich products would show, printed on the packaging, warnings that the product contains too much sugar and increases the risk of obesity and cavities if consumed in large amounts. | Ny sakafo diso mamy loatra dia tokony ahitana soratra eny amin'ny fonony milaza fampitandremana toy ny hoe ity sakafo ity dia misy siramamy be loatra ka mety hampatavy ary mety ahazoana aretim-po sy fahatapahana lalan-drà raha toa ka hohanina be loatra. |
9 | The industry's reaction was strong: editorials in newspapers questioned the agency's mandate to change a federal rule that regulates advertising. | Hentitra ny fandraisan'ireo orinasa voakasika izany: nisy lahatsoratra nivoaka tao anaty gazety nanakiana ny fahefan'ny masoivoho hanova ny lalana federaly izay mifehy ny resaka dokambarotra. |
10 | Many issues are involved, from the rights of governments to interfere in the private lives of citizens, to the cultural traits of people who are used to consume tastier, albeit unhealthy food. | Hevitra maro no voafoaka tamin'izany, miainga any amin'ny zon'ny governemanta hiditra amin'ny fiainana manokan'ny mponina, hatrany amin'ny lafiny ara-kolontsain'ny olona izay efa zatra nihinana sakafo matsiro eny na dia sakafo tsy ara-pahasalamana aza izany. |
11 | Also part of this debate is the role of government to promote nutritional education and, as argues the government, the citizen's need for clearer information about food ingredients and how food affects the human body in order to freely choose what to consume. | Ankoatra izay, ampahany amin'ity adihevitra ity koa ny firesahana ny andraikitry ny governemanta eo amin'ny fanabeazana mikasika ny otrikaina entin'ny sakafo, araka ny ambaran'ny governemanta hoe mila fanampim-panazavana bebe kokoa ny olona mikasika ny fangaron-tsakafo sy ny fiantraikan'ny fihinanana sakafo amin'ny vatany raha toa ka samy misafidy am-palalahana izay tiany hohanina avy ny tsirairay. |
12 | Reactions in the blogosphere were diverse. | Samihafa avokoa ny hevitr'ireo mponina ao amin'ny blaogy. |
13 | Libertatum [pt] speaks of an attack on freedom of expression and freedom of property. | Miresaka momba ny fanakanana ny tsirairay haneho hevitra am-palalahana sy fanakanana azy ho masimandidy amin'ny fananany ny Libertatum [pt] . |
14 | Matrice [pt] presents some background information: | Manolotra fanampim-panazavana etsy ambany ny Matrice [pt] : |
15 | The advertising of this type of food contributes to the current overweight and obesity epidemic among children, which has been affecting Brazil and the world. | Ny dokambarotra momba ireny karazan-tsakafo ireny dia mitarika ho amin'ny fahazoana lanja diso tafahoatra ny antonony sy ho amin'ny fahazoana aretina toy ny fahatavezana eo amin'ny ankizy amin'izao fotoana izao, toy ny hita any Brezila sy manerana izao tontolo izao. |
16 | This led the World Health Organization to approve, in May 2010, a recommendation to the member states of the United Nations to impose restrictions on food advertising focused on children. | Nanosika ny OMS (Sampan-draharahan'ny fahasalamana ao amin'ny Firenena mikambana) izany hanolotra fitarihan-dalana ho an'ny firenena ao anatin'ny Firenena Mikambana, tamin'ny volana May 2010, hametraka arofanina momba ny sakafo natokana ho an'ny ankizy. |
17 | Blog do Ronaldo [pt] questions the effectiveness of such a campaign against the products that are the target of Anvisa's new rule. | Niahiahy ny amin'izay mety ho fandairan'io karazana fanentanana mikasika ny sakafo izay resahan'ny lalàna vaovaon'i Anvisa io ny Blog do Ronaldo [pt]. |
18 | arinelli [pt] comments on the industry's early moves: | Nanao fanamarihana mikasika ny fihetsiky ny orinasa tato ho ato ny arinelli [pt]: |
19 | When Anvisa began raising concerns on this issue several food manufacturers - such as Nestlé - began to express publicly a new attitude towards advertising to children. | Raha nanomboka nampahafantatra ny be sy ny maro momba an'io fitsipika io ny Anvisa, dia maro ireo orinasa mpamokatra sakafo toy ny Nestlé no nampiseho ampahibemaso fihetsika vaovao momba ny dokambarotra. |
20 | Some companies have signed pledges commiting to refrain from broadcasting or publishing advertising aimed directly at children and promised greater caution when directing messages to the age group. | Misy ireo orinasa sasany no manao sonia an-taratasy eo amin'ny fanomezana toky hampihena ny fampielezana na famoahana dokambarotra izay mikendry mivantana ny ankizy ary amin'ny fitazonana ny teny nomeny dia ny fitandremana bebe kokoa eo amin'ny fampitana hafatra amin'izany sokajin-taona izany. |
21 | Leonardo Sakamoto [pt] presents the industry's point of view and tries to catch what lies underneath: | Maneho ny fomba fijerin'ny orinasa voakasika i Leonardo Sakamoto [pt] ary miezaka ny mandalina bebe kokoa an'io resaka io izy: |
22 | "People shouldn't be afraid of their governments…" CC by Carlo Nicora/Flickr. | "Tsy tokony hatahotra ny governemantany ny vahoaka…" Carlo Nicora/Flickr. |
23 | Some of the advertising agencies and the industry complain that this whole move poses an attack on freedom of expression. | Mitaraina ny orinasa mpamokatra sy ny orinasam-pifandraisana milaza fa manakombona ny fahalalaham-pitenenanana io fironana io. |
24 | But by making this point, what they end up defending is their “right” to remain silent and avoid exposing themselves before society. | Fa ny zava-bitany amin'ny fanaovana io hetsika io dia ny fiarovany ny zony hitazona ny fahanginany sy hanakonany ny endriny eo amin'ny fiaraha-monina. |
25 | The problem is that omitting information leads to an attack on the consumers' freedom of choice. | Ny olana dia izao, mety hanohintohina ny fahalalahan-tsafidin'ny mpanjifa ny tsy filazana azy ireo izay rehetra tokony ho fantany. |
26 | How can one decide if there is not enough information for [freedom of choice] in the products' labels? | Ahoana moa no ahafahan'ny olona iray misafidy tsara raha toa ka tsy ampy ny fanazavana azony[falalahan-tsafidy] misoratra eo amin'ny taratasy ivelan'ireo sakafo? |
27 | Radiomargarida [pt] makes a counterpoint to the industry's legal arguments: | Manohitra ny hevitra izay ara-dalàna naroson'ireo orinasa ireo ny Radiomargarida [pt]: |
28 | Nonetheless, it is important to say that the industry is not concerned with guaranteeing constitutional principles neither in defending the Constitution. | Na izany aza, tsara ihany ny manamarika fa tsy natao hiantoka ny fampiaharana ny lalampanorenana na amin'ny fampiharana ny lalàna ny orinasa. |
29 | What they want is to prevent Anvisa [pt] from making moves to regulate of advertising, no matter if it is related to a product or service. | Fa ny zavatra tadiavin'izy ireo dia ny hanakana ny Anvisa hanohy hatrany ny fametrahana fitsipika mifehy ny resaka dokambarotra, na mikasika ny entam-barotra izany na mikasika ny asa aman-draharaha. |
30 | Beer, medicines, food. | Na ny labiera, na ny fanafody, na ny sakafo. |
31 | It doesn't matter which. | Na entam-barotra inona io na inona. |
32 | The regulated sector does not want Executive Power daring to interfere in this subject. | Ny sampana izay feheziny dia tsy manaiky ny fahefana mpanatanteraka hiditra amin'io resaka io mihitsy. |
33 | The Union's Advocate-General (AGU), legal defender of the Brazilian government's interests, manifested his opinion against Anvisa's resolution and recommended the suspension of its effects until it is further analyzed, in response to a consultation made by CONAR, the National Council for Advertising Self-Regulation. | Namoaka fanambarana manohitra ny fanapahan-kevitry ny Anvisa ny mpisolovavan'ny Union (AGU), ary nangataka ny ampitsaharna ny fampiharana ny fitsipika mandra-pahavita ny fandalinana izany, fanapahan-kevitra noraisina tohin'ny fiaraha-midinika nataon'i CONAR, filan-kevi-pirenena eo amin'ny lafin'ny fametrahana fitsipika momba ny dokambarotra. |
34 | As a result, IDEC, a consumer rights advocacy institute, called on civil society groups to protest saying yes to the food advertising rule [pt]. | Vokatr'izany, nanentana vondron'olon-tsotra ao amin'ny fiaraha-monina handrara ny fanekena ny fitsipika mifehy ny dokam-barotra momba ny sakafo [pt] ny IDEC, masoivoho iray mpisolo tena ny mpanjifa eo amin'ny fiarovana ny zon'izy ireo. |
35 | These are the facts so far and the industry, the government and civil society are preparing their next moves. | Izay no zava-misy aloha hatramin'izao ary ny orinasa voakasik'izany dia efa eo am-panomanana ny hetsika manaraka indray. |
36 | Do consumers, the citizens, have a say in this debate? | Afaka milaza ny heviny ve ny mpanjifa, izany hoe ny mponina, ao anatin'ity adihevitra ity? |
37 | A complex game. CC by paulasofiasimoes/Flickr | Kilalao sarotra dia sarotra iray, nalaina tao amin'ny paulasofiasimoes/Flickr |
38 | This article was proofread by Janet Gunter. | Notsarain'i Janet Gunter ity lahatsoratra ity . |