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1 | Peru: Football, TV Ads, Mining and Social Networks | Peroa : Baolina kitra, Dokambarotra Amin'ny Fahitalavitra , Fitrandrahana Harena An-kibon'ny Tany ary Tambanjotra Sosialy |
2 | On Tuesday, July 19, 2011, [es], while Peruvians suffered with the semifinal match between Peru-Uruguay for the Copa América, netizens who were watching the match had a reason to tweet with anger: an advertising spot by the Sociedad Nacional de Mineria, Petróleo and Energia [es] (National Institute of Mining, Oil and Energy) with former football player Juan Carlos Obitas in the leading role, aired during halftime, which used the traditional rivalry between Peru and Chile to find supporters against increasing the mining windfall tax. | Ny Talata, 19 Jolay [es], raha mbola nijalytamin'ilay lalao manasa-dalana teo amin'ny Peroa-Orogoay tamin'ilay Amboaran'i Amerika ry zareo Peroviana, nanana n y antony nandefasana bitsika tamin-katezerana ireo mponin'ny aterineto nijery ilay lalao baolina : Dokambarotra nataon'ny Sociedad Nacional de Mineria, Petróleo and Energia [es] (National Institute of Mining, Oil and Energy) na ny (Foibem-pirenena misahana ny harena an-kibon'ny tany, Solika ary ny Angovo) niaraka tamin'ilay mpilalao baolina taloha Juan Carlos Obitas eo amin'ny toeran'ny mpilalao fototra, nalefa nandritra ny fialan-tsasatra, izay nampiasa ny fifandrafiana nisy taloha teo amin'ny Peroa sy ny “Chile” mba hitadiavana ny olona mitsipaka ny fisondrotan'ny haba amin'ny fitrandrahana harena an-kibon'ny tany. |
3 | http://www.youtube.com/watch? | http://www.youtube.com/watch? |
4 | v=IKReyL5v5-E&feature=player_embedded | v=IKReyL5v5-E&feature=player_embedded |
5 | As usual, the Peruvian press [es] has gathered [es] reactions [es] by netizens, especially from Twitter, with hashtags like #culpadeoblitas (Oblita's fault) which is still active and #consejosdelciego (advice from the blind). | Toy ny mahazatra, ny filazam-baovao Peroviana [es] dia nahavita nanangona [es] fanehoan-kevitra [es] avy amin'ireo mponin'ny aterineto, indrindra tao amin'ny Twitter, niaraka tamin'ny tenifototra toy ny hoe #culpadeoblitas [Oblita's fault] ny hadisoan'i Oblitas ] (izay mbola miasa ary ny #consejosdelciego [advice from the blind] na ny torohevitr'ilay jamba. |
6 | There are also some Facebook groups that give their opinions on this issue such as ‘Oblitas, te vendiste a las mineras y salaste a la selección‘ (Oblitas, you sold your soul to the mining industries and you gave our team bad luck) [es] and ‘Sí al Impuesto a las Sobreganancias Mineras‘ (Yes to the mining windfall profit taxes) [es]. | Misy ihany koa ireo vondrona ao amin'ny Facebook manome ny heviny amin'ilay toe-draharaha toa an'i ”Oblitas, te vendiste a las mineras y salaste a la selección” [es] ( Oblitas nivarotra ny fanahinao amin'ny Orinasa mpitrandraka harena an-kibon'ny tany ianao ary nanome vintana ratsy ho an'ny Ekipanao) sy “Sí al Impuesto a las Sobreganancias Mineras [es] Eny ho an'ny fakàna onitra amin'ny fitrandrahana harena an-kibon'ny tany izay vola vetivety. |
7 | These are some of the tweets that provide a better idea about how angry Twitter users are. | Ireo dia ampahany amin'ireo bitsika mamoaka tsara ny hevitra momba ny haben'ny fahatezeran'ireo mpampiasa Twitter. |
8 | Although @elguille wrongly mentioned the organization that hired Oblitas, he conveyed [es] people's anger at that moment: | Na dia diso filaza aza i @elguille Oblitas tamin'ny nanononany ilay fikambanana nampiasa an'i Oblitas, nampita fahatezerana tamin'ny olona izy tamin'izay fotoana izay : |
9 | It was a very good strategy of conacami to hire Oblitas to convince all of Peru about the damage they inflict on us with these mining industries Jul 19 via Snaptu | Fomba fiady tena tsara nataon'ny conacami ny fampiasàna an'i Oblitas mba handresena lahatra an'i Peroa iray vohitra momba ny fatiantoka mianjady amintsika noho ireo orinasa mpitrandraka ireo ny 19 Jolay tamin'ny alalan'ny Snaptu. |
10 | While Ray Flores (@Rayf19) referenced [es] one of Juan Carlos Oblitas' nicknames: ‘El ciego' (The blind guy): | Tamin'i Ray Flores (@Rayf19) nilaza ny iray amin'ireo anaram-petak'i Juan Carlos Oblitas : ‘El ciego' (Ilay lehilahy jamba) : |
11 | During halftime I see a commercial where Oblitas talks about mining, what the heck does he know about mining, buy some classes for him | Nandritra ny fialan-tsasatra dia nahita dokambarotra iray momba ilay fitrandrahana aho iresahan'i Oblitas izay mba fantany amin'ny fitrandrahana, tsy misy inona mba fantany ny amin'izany, mba mividiana toerana ho azy. |
12 | Because of his anger [es], @pacobardales vigorously denies the football triumphs that Oblitas achieved: | Noho ny hatezerany , nandà mafy ny laza azon'i Oblitas teo tamin'ny baolina kitra i @pacobardales : |
13 | Oblitas, I forgot your super goal against Argentina in the qualifying round for Mexico 1986. Now you're another hired killer. | Oblitas, adinoko ilay baolina tsara be nampidirinao fony nifanandrina tamin'i Arzantina tamin'ny dingana fifanintsanana ho amin'ny Meksiko 1986. ,Ankehitriny ianao dia mpamono iray voakarama. |
14 | Jul 19 via TweetDeck | 19 Jolay tamin'ny alalan'ny TweetDeck. |
15 | There are some others, like Cesar (@zerojuls) [es], who started to relate the bad results of the match to the advertising spot: | Misy hafa koa, tao an'i Cesar (@zerojuls), izay nanomboka nampifandray ilay valinà lalao ratsy tamin'ilay dokambarotra. |
16 | Uruguayan goal… What the heck!!! | Ny baolina matin'i Orogoaina…Henjana izany an!!! |
17 | #culpadeoblitas [Oblita's fault] | #culpadeoblitas [Oblita's fault] na ny hadisoan'i Oblita. |
18 | Similar opinions were given by Alberto (@mesones), Francisco Ramos (@franciscoramos3), Nila Vigil (@nilavigil), Jorge Campos (@jorgelpotter) and @jasbort58, among others. | Hevitra mitovy amin'izay no nomen'i Alberto (@mesones), Francisco Ramos (@franciscoramos3), Nila Vigil (@nilavigil), Jorge Campos (@jorgelpotter) ary @jasbort58, ankoatra ireo hafa. |
19 | Xenophobic? | Fankahalàna vahiny? |
20 | But beyond the reactions at the moment, the media has labeled [es] the advert as xenophobic since it promotes rivalry against Chile and it misuses the figures regarding the mining taxes in other countries. | Fa ambonin'ireo fanehoan-kevitra misy amin'izao ireo, ny haino amanjery dia nanosotra [es] ilay dokambarotra ho toy ny fankahalàna vahiny noho ny fanasongadinana ny fandrafiana an'i “Chile” sy ny fampiasany tsy mendrika ny tarehi-marik'ireo habam-pitrandrahana any amin'ny firenena hafa. |
21 | Others deny this fact by saying: “En Perú las mineras pagan menos que en Chile” (In Peru mining companies pay less than in Chile). | Ny hafa kosa nandà io tamin'ny filazana hoe : “En Perú las mineras pagan menos que en Chile” - Ao Peroa kely ny vola aloan'ireo orinasa mpitrandraka miohatra amin'ny any “Chile”. |
22 | Even some politicians are talking about [es] this issue. | Na dia ireo mpanao politika sasany aza dia niresaka momba io [es] raharaha io. |
23 | Comments were also seen in blogs. | Hita any anaty bilaogy ihany koa ny tsikera. |
24 | Galayza, from the blog Marcamasi, posts what a commentator said [es] about mining industries in Peru paying more taxes than in Chile, Canada or Australia: | Galayza, avy ao amin'ny bilaogy Marcamasi, nandefa ny nambaran'ny mpitsikera iray [es] mikasika ilay orinasa mpitrandraka harena an-kibon'ny tany ao Peroa izay mandoa onitra be noho ny any “Chile”, Kanadà na Aostralia : |
25 | I just want to tell Oblitas and readers that in Canada money belongs exclusively to the State. | Te hiteny amin'i Oblitas sy amin'ny mpamaky fotsiny aho fa ao Kanadà ny vola dia an'ny Fanjakana irery ihany. |
26 | In addition to that, mining companies that are exploiting natural resources in Canada belong to the State, or, in the worst- case scenarios, are Hybrid ones (State- Private). | Fanampin'izany, ireo orinasa mpitrandraka harena an-kibon'ny tany izay mitrandraka ny harena voajanahary ao Kanadà dia an'ny Fanjakana , na, ny ratsy indrindra , itambarana (Fanjakana - tsy miakina). |
27 | Therefore, Oblita's comparisons are meant to deceive children. | Noho izany, ny fampitahan'i Oblita dia manao izay handiso fanantenana ny ankizy. |
28 | In Manalogo, Manoloprofe provides his reflections [es] on the use of a public personality in the spot. | Tao Manalogo, Manoloprofe nanome ny eritreriny [es] momba ny fampiasana olo-malaza amin'ny dokambarotra. |
29 | He asserts that this is an example of cheap publicity: | Manamafy izy fa ohatra iray amin'ny dokambarotra moravidy ireny : |
30 | What happens with Mr. Oblitas will be temporary. | Mandalo ihany ny zava-manjo an'Ing. Oblitas. |
31 | What is not temporary is the use of advertising as a way of communication that just because it is paid you can say anything. | Ny zavatra tsy mandalo dia ny fampiasana ny dokambarotra ho toy ny làlana iray hifaneraserana ka satria fotsiny io nandoavam-bola dia tsy afaka ny hiteny na inona na inona ianao. |
32 | There is something that is dangerously evident in this ad. As a product, it is well done, but in general terms it is way too simple. | Misy zava-doza hita mivandravandra be amin'io dokambarotra io. Amin'ny maha vokatra azy, dia vita tsara tokoa ilay izy, fa raha amin'ny ankapobeny làlana tsotra loatra. |
33 | It is so simple that I do not perceive there is something remarkable. | Tsotra loatra ka tsy hitako ny mampiavaka azy. |
34 | It is way too obvious in its intended message. | Làlana hita mazava loatra ao anatin'ny hafatra tiany hatao. |
35 | In publicity terms I think that it fails, it is ineffective. | Raha amin'ny maha-dokambarotra dia milaza aho fa tsy tafavoaka izany, tsy tafita. |
36 | Marco Zanelli, from the Días Extraños blog, clearly conveys [es] his anger against the mining industry: | Marco Zanelli, avy ao amin'ny Bilaogy Días Extraños dia nilaza mazava [es] ny hatezerany amin'ilay orinasa mpitrandraka : |
37 | Have the people of the mining industry lost their minds that they do not want to pay the windfall profit tax, by dealing with the relations with other countries like this? | Very saina ve ireo olona ao amin'ny orinasa mpitrandraka no tsy te handoa ny haba izay vola vetivety e, amin'ny fanaovana fampiraharahana amin'ireo firenena hafa toy izao ? |
38 | […] The Antamina Mine did not pay 300 million dollars by using the tax exonerations of the Fujimori Government - they were already done away a decade ago- while Southern Copper had a windfall profit that exceeded 80.000 million dollars. | […] Ny Antamina Mine dia tsy nandoa 300 tapitrisa dollars tamin'ny nampiasàny ny fanafoanana haba avy amin'ny Governemanta Fujimori - Nanjavona efa ho ampolo taonany tany aloha tany ry zareo -raha nahazo vola nihoatra ny 80.000 tapitrisa dollars kosa ny Southern Copper. |
39 | All of those facts took place last year, 2010, when formal mining, immoral in many terms, was doing what it wanted without asking the neighbor communities. | Ireo zavatra rehetra ireo dia nitranga tamin'ny herintaona, 2010, rehefa ireo mpitrandraka ara-dalàna, tsy manaraka ny fenitra ara-moraly amin'ny lafint maro, no nanao izay danin'ny kibony tsy nisy fakàna ny hevitry ny mpiara-monina akory. |
40 | Ernesto from Física3 has another perspective [es] on mining production: | Ernesto avy ao amin'ny Física3 nanana fomba fijery hafa [es] amin'ny famokarana harena an-kibon'ny tany : |
41 | It is not wise to support mining just based on the rough figures of the GDP. | Tsy fahendrena ny manohana ny fitrandrahana harena ankibon'ny tany raha miainga fotsiny amin'ny endrika ratsin' ny Harin-karena Faobe (PIB). |
42 | We have to see if this is something good for the country and as I had written before in my posts about the added value [es], Peru has to focus on producing more in the levels of the value chain that provide more wealth. | Mila jerentsika raha zavatra tsara ho an'ny firenena izany ary araka ny efa nosoratako tamin'ny lahatsoratro farany momba ny ” valeurs ajoutées “ [es], Peroa dia tokony hirona amin'ny famokarana misimisy kokoa amin'ny sehatra fanodinana ny vokatra mba hisy vidiny kokoa ka hiteraka harena. |
43 | Although mining is the most immediate activity, it is not the most beneficial one. | Na dia ny fitrandrahana aza no tena asa mivantana, tsy io no iray tena ahitana tombontsoa. |
44 | Therefore, expecting to open more mines, as if they were the savior [es] of Peru, means condemning us to keep on being the main exporter. | Noho izany, ny fiandrandràna ny famohana toeram-pitrandrahana hafa, toy ny hoe izy ireny no mpanavotra [es] an'i Peroa, dia midika fa mamatotra antsika ho ny mpamatsy goavana hatrany. |
45 | Juan Carlos Lujan published [es] a post in Sin Papel about the reaction of the Sociedad de Mineria (Mining Society) to the criticism on the Internet: | Juan Carlos Lujan nanely [es] lahatsoratra tao amin'ny Sin Papel momba ny fanehoan-kevitry ny Sociedad de Mineria (orinasa mpitrandraka harena an-kibon'ny tany) tamin'ny tsikera tao amin'ny Aterineto : |
46 | This morning, the administrator of the Facebook account of the Sociedad Nacional de Mineria was trying to solve a serious problem of reputation by using two measures: deleting comments in the Facebook wall and blocking the access of new members through the Like button. | Io maraina io, ny Mpitantàna ny kaonty Facebook- ny Sociedad Nacional de Mineria dia niezaka namaha olana iray goavana mahakasika ny voninahiny tamin'ny fampiasana fepetra roa : famafàna ny tsikera tao amin'ny rindrin'ny Facebook ary fanakànana ny fidiran'ireo mpikambana vaovao tamin'ny alalan'ny bokotra “Tiko”. |
47 | Those are wrong actions that will leave us a lesson in the future. | Ireo dia fomba fanao ratsy hanome lesona antsika amin'ny ho avy. |
48 | A reputation crisis cannot be faced with those kinds of actions. | Tsy vita atrehana amin'ny fihetsika toy ireny ny olana momba ny voninahitra. |
49 | If it is part of a social network, as an organization, it has to face negative comments with honesty. | Raha ao anaty tambajotra sosialy, amin'ny endrika fikambanana, dia am-pahamendrehana no tsy maintsy iatrehana ireo kiana. |
50 | Juan Carlos Oblitas declared [es] that “he believed in what he had done”. | Juan Carlos Oblitas nanambara [es]fa ” nino ny zavatra nataony izy”. |
51 | He also talked about lack of tolerance. | Niresaka momba ny tsy fahampian'ny fandeferana koa izy. |
52 | In addition to that, it was known that the famous publicist Gustavo Rodriguez (@gustavoescribe) was the one who made the controversial spot. | Fanampin'izany, fantatra izao fa ilay mpanao dokambarotra malaza Gustavo Rodriguez (@gustavoescribe) no isan'ny iray nanao ilay dokambarotra mahabe resaka. |
53 | In his Twitter account he asserted: | Tao amin'ny kaontiny Twitter nanamafy izy hoe : |
54 | I'll comment on the SNMPE when the whole publicity campaign is released. | Hanao fanamarihana mikasika ny SNMPE aho rehefa tafavoaka manontolo ilay dokambarotra fanentanana. |
55 | Up until now, I'll assert two things: 6 hours ago via web | Màndraka androany, amafisiko ireto zavatra roa ireto : 6 ora lasa izay tamin'ny alalan'ny vohikala |
56 | I. 1/3 of what the State collects is related to mining taxes. | I. 1/3 amin'ny volam-panjakana no mifamatotra amin'ny haba azo avy amin'ny fitrandrahana. |
57 | If we do not develop other activities, we do not have any other option but being competitive in that. | Raha tsy mamorona asa hafa isika, dia tsy manana safidy hafa afa-tsy ny miezaka ho afa-mifaninana ao anatin'io. |
58 | 5 hours ago via web | 5 ora lasa izay tamin'ny alalan'ny Vohikala. |
59 | II. | II. |
60 | It is unfair to say that Oblitas sold his soul. | Tsy rariny ny hitenenana hoe nivarotra ny fanahiny i Oblitas. |
61 | If this affirmation was true, Sofia M or Natalia. | Raha marina izany filazana izany, Sofia M na Natalia. |
62 | M would have also sold their souls, but to another type of transnational companies. | M dia mba nivarotra ny fanahiny koa, fa tamin'ireo karazan'orinasa hafa maso sampana ivelan'ny firenena. |
63 | Thanks 5 hours ago via web | Misaotra 5 ora lasa izay tamin'ny alalan'ny Vohikala |
64 | Francisco Ganza comments [es] in his blog Apuntes Peruanos about another video of the SNMPE publicity campaign: | Francisco Ganza manamarika [es] ao amin'ny bilaoginy Apuntes Peruanos momba ny lahatsary iray hafa dokambarotra fanentanan'ny SNMPE : |
65 | Cuando salió el video pro minería del entrenador Juan Carlos Oblitas se desató un furor en ciertos representantes de la llamada izquierda caviar reclamando por el anuncio. | Cuando salió el video pro minería del entrenador Juan Carlos Oblitas se desató un furor en ciertos representantes de la llamada izquierda caviar reclamando por el anuncio. |
66 | […] pero si es un caviar, como Nano Guerra (cuasi candidato por Fuerza Social, el extinto partido de Villarán) ahí si todos calladitos. | […] pero si es un caviar, como Nano Guerra (cuasi candidato por Fuerza Social, el extinto partido de Villarán) ahí si todos calladitos. |
67 | […] Es un doble estandar bastante interesante. | […] Es un doble estandar bastante interesante. |
68 | When the video of coach Juan Carlos Oblitas favoring mining was released, it caused rage among some people representing [es] the so called ‘caviar left' that was complaining about the spot […], but if it is a caviar like Nano Guerra (an almost candidate of Fuerza Social, the former party of [Lima Mayor] Villaran), they would have closed their mouths […] This is an interesting double standard. | Rehefa navoaka ny lahatsarin'i coach Juan Carlos Oblitas manome vahana ny fitrandrahana, dia nahatonga hatezerana be teo amin'ireo olona misolo tena [es] ny antsoina hoe ‘caviar left' izay nitaraina momba ilay dokambarotra […], nefa raha “caviar” toa an'i Nano Guerra (izay saika Kandidàn'ny Fuerza Social, antoko fahiny nisy an'i Villaran [Ben'ny tanàn'i Lima ] ), tokony nakombon'izy ireo ny vavany […] Lenta roa tena mahaliana izany. |
69 | Although it seems difficult to get rid of the first bad impression of an organization that people frown upon, Peruvians will have to wait until all videos of the publicity campaign are released to give a final opinion. | Na dia toa sarotra aza ny hisoroka ny fijery ratsy voalohany ny fikambanana iray izay ailiky ny mponina, dia mbola mila miandry ny fivoahan'ireo lahatsary rehetra amin'ilay dokambarotra vao afaka ny hanome hevitra farany ireo Peroviana. |
70 | Like Javier Bellina affirms [es] in his Blog Memorias de Orfeo referring to the Mining Society: | Toa an'i Javier Bellina [es] manamafy [es] ao amin'ny bilaoginy Memorias de Orfeo mitanisa ilay orinasa mpitrandraka : |
71 | Sirs: Tell the truth, pay your taxes, be good boys, instead of sailing in three yachts, sil in just two yachts, because having less is beautiful. | Ramose isany: Lazao ny marina, aloavy ny habanareo, mba zaza hendry, raha tokony handehandeha amin'ny sambo telo, mandehandehana amin'ny sambo roa, satria tsara ny manana kelikely. |
72 | Earn fair money instead of being greedy, pay well, take care of the environment, prove yourself that you're better than this and you will be able to deal with your situation. | Mahazoa vola mendrika toy izay hanao tendan-kanina, mandoava vola tsara, arovy tsara ny tontolo iainana, porofoy avy amin'ny ataonao ihany fa mahavita tsara noho io ianao dia ho hitanao fa hahay hiatrika ny fiainanao ianao. |
73 | Otherwise look for an African dictatorship to bribe. | Raha tsy izany, mitadiava mpitondra Afrikana mpanao jadona holambolamboina. |