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1Ukraine: Politicians on Facebook and TwitterOkraina: Mpanao politika mpisera ao amin'ny Facebook sy Twitter
2With over a million of Ukrainians using [uk] Facebook and over 80,000 users on Twitter, more and more Ukrainian politicians choose to join these services.Mihoatra ny iray tapitrisa izao ny vahoaka Okrainianina mampiasa [uk] Facebook ary mihoatra ny 80,000 ireo mpampiasa [en] Twitter. Mihamaro hatrany ireo mpanao politika Okrainiana misafidy ny hiditra mpikambana amin'ireo tambazotran-tserasera ireo.
3Currently, there are over 50 of them on Facebook and over 20 political parties and their individual members on Twitter.Amin'izao fotoana izao, mihoatra ny 50 amin'izy ireo izao no efa mpikambana ao amin'ny Facebook ary mihoatra ny 20 ireo antoko politika sy ireo singa politika no mpikambana ao amin'ny Twitter.
4Ukrainian Internet business and social media marketing website Watcher.com.ua has set up a real-time popularity ranking [uk] of politicians' accounts on these two services. Ukrainian politicians' popularity on Facebook and TwitterNy tompon'andraikitra eo amin'ny resaka aterineto sy ny vohikalan'ny haino aman-jery mpifaninana ara-tsosialy rehetra Watcher.com.ua dia mametraka rafitra ahafahana mijery ny filahatr'ireo mpanao politika manana ny lazany ireo amin'ny alalan'ny kaontin'izy ireo eo amin'ireo tambazotran-tserasera roa ireo.
5According to Watcher.com.ua, as of April 12, 2011, most popular Facebook pages were: opposition leader “Batkivshchyna” (uk.Ny lazan'ireo mpanao politika Okrainiana ireo ao amin'ny Facebook sy Twitter Sary nalaina teo amin'ny solosaina ahitana ireo mpanao politika Okrainiana
6Fatherland) party head Yulia Tymoshenko's (fake), with 5,421 “likes”; MP Lesya Orobets', with 2,229 “likes”; and deputy head of “Batkivshchyna” Oleksandr Turchynov's, with 1,602 “likes”. A screenshot of Ukrainian politicians' popularity rankings on Facebook and Twitter, as of April 12, 2011Araka ny voalaza ao amin'ny Watcher.com.ua, raha ny tamin'ny 12 Aprily taona 2011, ny takelaka ao amin'ny Facebook manana ny lazany indrindra dia: ny lehiben'ny antoko mpanohitra “Batkivshchyna” (mg. Tanindray) tarihan'i Yulia Tymoshenko's (sandoka), ahitana “mpankafy” 5,421 ; Praiministra Lesya Orobets', manana “mpankafy” 2,229; ary solombavambahoaka tarihan'i “Batkivshchyna” Oleksandr Turchynov's, ahitana “mpankafy” 1,602.
7Facebook accounts with 5,000 friends belonged to MPs Mykola Tomenko and Oles Doniy, leader of the right-wing party VO “Svoboda” (uk. Freedom) Oleh Tyahnybok had 4,995 friends, MP Lesya Orobets - 4,789 friends.Ny Praiministra Mykola Tomenko sy Oles Doniy no manana namana miisa 5,000 ao amin'ny kaontiny Facebook, ny mpitarika ao amin'ny ankolafinkery ankavanana VO “Svoboda” (mg. Fahafahana) Oleh Tyahnybok dia manana namana 4,995 , ny Praiministra Lesya Orobets - dia manana namana 4,789.
8Most popular (verified) Twitter accounts belonged to: Yulia Tymoshenko - 12,832 followers, “Sylna Ukraina” (uk. Strong Ukraine) party leader and Vice Prime Minister Serhiy Tihipko - 4,294 followers, and Lesya Orobets - 4,197 followers.Ny kaonty Twitter manana ny lazany indrindra (rehefa nohamarinina) dia ny kaontin'i: Yulia Tymoshenko - dia manana mpanara-dia 12,832, i “Sylna Ukraina” (mg. Okraina matanjaka) lehiben'ny tarika sy Praiministra lefitra Serhiy Tihipko - manana mpanara-dia 4,294, ary i Lesya Orobets - dia manana mpanara-dia 4,197.
9Politicians' activity on online social networksNy andraikitry ny mpanao politika ao amin'ny valan-tserasera
10On April 4, 2011, Maksym Savanevsky of Watcher.com.ua also published an analysis [uk] of the politicians' online activity on Facebook and Twitter.Tamin'ny faha 4 Aprily taona 2011, namoaka fanadihadiana [uk] iray tao amin'ny Watcher.com.ua i Maksym Savanevsky mikasika ny andraikitry ny mpanao politika ao amin'ny tambazotran-tserasera Facebook sy Twitter .
11Below is a translation of the major findings:Nadika etsy ambany ny fehin' izany:
12The main conclusion that has been drawn during our analysis of Ukrainian politicians' activity on social networks is that not a single political force has some sort of a strategy of operating in this environment.Ny fehiny azo sintonina nandritra ny fanadihadianay mikasika ny andraikitry ny mpanao politika Okrainianina eto amin'ny tambazotra-tsosialy dia toy izao: tsy misy na hery politika iray aza ka manana paikady fiasa eto amin'ny tontolo manodidina.
13Problems become apparent already at the technical level.Hita miharihary sahady ny olana eo anivon'ny ara-teknika.
14For instance, “Za Ukrainu” [For Ukraine] party is present on Facebook in a form of a private account, which can be deleted at any time due to breaching the rules of the social network.Ohatra amin'izany, mpikambana ao amin'ny Facebook ny antoko “Za Ukrainu” (mg. Ho an'i Okraina) fa kaonty ho an'olon-tsotra no ampiasainy, izay afaka vonoina amin'ny fotoana rehetra raha mandika ny lalàna eo amin'ny tambazotra-tsosialy.
15Political party “Sylna Ukraina” [Strong Ukraine] representatives have chosen a rather strange strategy.Nisafidy ny hampiasa paikady somary hafa kely ny mpisolo tenan'ny antoko politika “Sylna Ukraina” (mg. Okraina matanjaka).
16They have created two pages, for both the party and Sergiy Tihipko [party leader] in Ukrainian and Russian languages - 4 pages in total.Namorona takelaka roa avy izy ireo, ahitana io antoko politika io sy ny Sergiy Tihipko [lehibe mpitarika ny antoko] amin'ny fiteny Okrainiana sy Rosiana - takelaka 4 noho izany ny fitambarany.
17I can't imagine how anyone at their headquarters could agree to divide the audience based on the language principle, but some of them must have been convinced successfully.Tsy azoko an-tsaina hoe amin'ny fomba ahoana no aneken'ny foibem-pitondrana ny fizarazaran'ny mpamaky izay mifototra amin'ny fomba fiteny, fa ny sasany amin'izy ireo dia mety efa resy lahatra tsara mihitsy.
18The content is identical in both language versions.Mitovy tsy misy valaka ny votoatin-dresaka voalaza amin'ireo fiteny roa samihafa ireo.
19Some politicians on Facebook behave like regular users and do not differ from others in any significant way - they discuss photos of their friends, share impressions of something they have just purchased, rarely mentioning their political activity.Mandray ny tenany ho toy ireo olon-tsotra mpikambana ao amin'ny Facebook ireo mpanao politika sasany ary tsy miavaka amin'ny hafa izy ireo amin'ny fomba rehetra - miresaka momba ny sarin'ny namany izy ireo, mizara ny fomba fijeriny mikasika zavatra avy novidiany, ary tsy dia miresaka momba ny asa aman'andraikiny eo amin'ny sehatra politika izy ireo.
20I think a part of Volodymyr Aryev and Oles Doniy's friends have no idea that these two are MPs.Mihevitra aho fa ny naman'ny antoko Volodymyr Aryev sy Oles Doniy dia tsy mahafantatra akory hoe Praiministra izy ireo.
21But there are some differences in their behavior.Fa misy fahasamihafana maro amin'ny fihetsik'izy ireo.
22For instance, Doniy already has 5,000 friends, which is the limit on Facebook.Ohatra, i Doniy izao dia efa manana namana 5,000, izay no fetra farany ao amin'ny Facebook.
23It is difficult to imagine a person who could have not even 5,000, but 500 real-life friends.Sarotsarotra ny mieritreritra olona iray izay manana namana 5,000 na latsak'izany aza, 500 no tena namany amin'ny fiainany andavanandro.
24So, it's apparent that many people would like to befriend an MP, and the latter does not refuse their requests.Noho izany, mazava ho azy fa maro ny olona no te ho namana Praiministra iray, ary tsy manda ny fangatahan'izy ireo koa ity farany.
25Another MP Andriy Shevchenko has chosen a different way.Misy parlemantera indray nisafidy fomba iray hafa dia i Andriy Shevchenko izany.
26Although he has been the first Ukrainian politician to join Facebook, he has a comparatively small number of friends - just a few hundred.Na dia izy aza no voalohany indrindra niditra mpikambana tao amin'ny Facebook, dia izy no vitsy namana indrindra raha atao ny fampitahàna - aman-jatony fotsiny.
27Most likely those few hundred are his actual friends.Ary mety tena namany amin'izao fotoana izao ireo aman-jatony ireo.
28But on Twitter, where users need no confirmation from someone they want to follow, Shevchenko has about 1,500 followers, and with this number is the 5th among the Ukrainian politicians [on Twitter].Fa amin'ny Twitter kosa, tsy mila miandry ny valin-tenin'ny olona izay tiana arahana ny mpikambana ao, i Shevchenko izao dia manana mpanara-dia eo amin'ny 1,500 eo ho eo, ary faha5 amin'ireo isa ireo dia mpanao politika Okrainiana [ao amin'ny Twitter].
29On reaching the limit of 5,000 friends, one of the politicians-pioneers [of social media] - Lesya Orobets, has changed her strategy.Raha nahatratra io fetra farany amin'ny fananana namana 5,000 io, dia nanova ny paikadiny ny iray amin'ireo mpanao politika mpialoha lalana ireo [eo amin'ny haino aman-jery sosialy] - dia i Lesya Orobets izany.
30Parallel with a Facebook account, she has created a Facebook page.Ankoatra ny fananany kaonty Facebook, dia namorona takelaka Facebook ihany koa izy.
31All her activity is now focused on the page, while she uses the private account to communicate with her real friends.Mifantoka amin'ny resaka asa aman'andraikiny avokoa ny ao amin'io takelaka io, ary mampiasa ny kaontiny manokana izy raha hifanerasera amin'ireo tena namany.
32Orobets is quite successful on Twitter as well - she has over 4,000 followers and has a chance of taking the 2nd place and leaving Serhiy Tihipko behind.Kely sisa dia handresy i Orobets ao amin'ny Twitter - mihoatra ny 4,000 ny mpanara-dia azy ary manam-bitana hitana ny toerana faha 2 izy ka hisongona an'i Serhiy Tihipko.
33We're expecting the number of politicians' Twitter accounts to increase in the nearest time.Manantena ny fiakaran'ny isan'ny kaonty Twitter an'ireo mpanao politika izahay afaka fotoana fohy.
34It is connected with the simplicity of the service as well as with its successful utilization by Yulia Tymoshenko [the first Ukrainian politician to have a “verified account” on Twitter].Misy ifandraisany amin'ny fahatsoran'ny fampiasana io fitaovana io izany sy ny fahombiazan'i Yulia Tymoshenko [mpanao politika voalohany indrindra izay manana “kaonty voamarina” ao amin'ny Twitter] teo amin'ny fampiasana azy.
35Just in one and a half month she has accumulated 12,000 followers, which is unexpectedly good, considering the overall Ukrainian Twitter audience being 100,000-150,000 users.Tao anatin'ny iray volana sy tapany monja dia efa nahangona mpanara-dia miisa 12,000 izy, izay tsara lavitra noho ny nantenaina, raha jerena ny mpamaky Okraniana ao amin'ny Twitter amin'ny ankapobeny dia mahatratra 100,000 ka hatramin'ny 150,000 ny mpampiasa azy.
36Another observation - in contrast with 2009-2010, the activity of fake Facebook accounts of politicians has declined.Fanamarihana anankiray koa -raha oharina tamin'ny taona 2009-2010, dia nihena ny fijirihana ny andraikitr'ireo mpanao politika ao amin'ny kaonty Facebook-ny.
37Nevertheless, Yulia Tymoshenko's page still holds the top place on Facebook ratings, although it has nothing to do with either her political party “Batkivshchyna” or with its leader.Na izany aza, dia mbola mitana ny voalohan-daharana ny takelaka misy an'i Yulia Tymoshenko eo amin'ny filaharana ao amin'ny Facebook, na dia tsy misy ifandraisany amin'ny antoko politika “Batkivshchyna” sy ny mpitarika izany aza izy io.
38Considering the potential transformation of the Ukrainian electoral system from proportional to a majority-based, many politicians might want to start thinking about the Internet today, as an important instrument of working with their electorate, and especially in constituencies that are comprised of cities with 100,000 residents and up. Session in the Ukraine parliament, Kiev.Raha jerena indray ny fiovana kasaina atao eo amin'ny rafi-pifidianana Okrainiana izay miainga any amin'ny fototra ka hatrany amin'ny sehatra ankapobeny, dia maro ireo mpanao politika no mandefa eritreritra mankany amin'ny aterineto ankehitriny, ka mandray azy ho fitaovana manan-danja iray ahafahana miara-miasa miaraka amin'ny mpifidy azy, ary indrindra indrindra any amin'ny faritra misy tanàna manana mponina miisa 100,000 no mihoatra.
39Image by Sergei Svetlitsky, copyright Demotix (07/04/2011).Haino aman-jery sosialy, ny governemanta Okrainiana sy ny mpanohitra
40Social media, Ukrainian government and the opposition Although online activity of Ukrainian politicians continues to increase, the number of those personally present on social networks remains comparatively low.Na dia mihamitombo hatrany aza ny andraikitry ny mpanao politika Okrainiana, dia mbola ambany hatrany ny isan'ireny sangan'olona ireny any amin'ny tambazotra-tsosialy raha natao ny fampitahàna.
41This can be explained by the fact that the majority of political actors still perceive television as the main channel of communication with the electorate, and control over television - as the key [uk] to political success.Ny mety ho anton'izany dia ny ankamaroan'ny mpanao politika dia mahatsapa hatrany fa ny fahitalavitra no mbola fitaovana manan-danja ahafahana mifanerasera amin'ny mpifidy, ary ny famehezana ny fahitalavitra - no làlana [uk] mankany amin'ny fahombiazana ara-politika.
42However, taking into account the deteriorating press freedom [en] in Ukraine, it is understandable why most politicians who actively utilize social media (see rankings above) represent the opposition.Nefa raha dinihana ny fihenan'ny fahalalahana an-gazety [en] ao Okraina, dia tsapa hoe nahoana ny ankabeazan'ny mpanao politika izay mavitrika amin'ny fampiasana ny haino aman-jery sosialy (jereo ny filaharana etsy ambony) no maneho fanoherana.
43As for the President of Ukraine, according to official sources, he has no accounts on social media networks [uk], including Twitter.Raha ny filohan'i Okraina no resahana, araka ny foto-baovao ofisialy, dia tsy manana kaonty amin'ny tambazotran'ny haino aman-jery sosialy mihitsy izy [uk], tafiditra ao anatin'izany koa ny Twitter.
44A fake Twitter account @PresidentUA that seems to mirror some official announcements from the official presidential website currently has almost 2,000 followers, and another one, @Prezident_UA, has 715.Ilay kaonty Twitter @PresidentUA dia fangalàna tahaka ny fanambarana ofisialy any amin'ny vohikalan'ny filoha manam-pahefana, dia manana mpanara-dia efa ho 2,000, ary iray hafa koa, @Prezident_UA, izay manana mpanara-dia miisa 715.
45A fake Twitter account that impersonates the Ukrainian PM Mykola Azarov (@PremierUkraine) has over 1,300 followers.Ilay kaonty mpangala-tahaka izay misolo ny tenan'ny PM Okrainiana Mykola Azarov (@PremierUkraine) dia manana mpanara-dia mihoatra ny 1,300.
46Back in 2009, the previous Ukrainian President Victor Yushchenko set up a Twitter account @President_UA (see this GVpost), which apparently was maintained by his press-service.Raha hiverenana ny taona 2009, dia namorona kaonty Twitter @President_UA (jereo ity lahatsoratra ato amin'ny GV ity) ny filoha Okrainiana teo aloha Victor Yushchenko, izay notohanan'ny mpanao gazetiny araka ny heno.
47However, many Internet users criticized it for being boring and generally demonstrating a very low expertise with using the micro-blogging tool.Nefa, maro ireo mpampiasa aterineto no manakiana izy io noho izy mankaleo sy maneho ny lanjany mirefarefa amin'ny tany noho ny tsy fahaizana mampiasa io fitaovam-pampiasana bilaogy bitika io.