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1 | Tourism Poster That Put Jamaica on the Map Gets New Life | Nahazo Aina Vaovao Indray Ilay Afisim-pizahantany Mametraka An'i Jamaika Ao Anaty Sarintany |
2 | A screen grab from the Jamaica Tourist Board 1972 television commercial, featuring Sintra Bronte. | Pikantsary avy amin'ny dokambarotra amin'ny fahitalavitra Jamaica Tourist Board 1972, mampiseho an'i Sintra Arunte-Bronte. |
3 | Back in 1972, a young Trinidadian model, Sintra Bronte, made Jamaica famous by posing in a wet t-shirt with the name of the island emblazoned across the front. | Tamin'ny 1972, nampalaza an'i Jamaika ilay tanora mpilatro Trinidadiana, Sintra Arunte-Bronte tamin'ny sary miaraka amin'ny T-shirt mando misy ny anaran ‘ny nosy mivandravandra eo anoloana. |
4 | It was for a promotional poster for the country's tourist board, and it helped make Jamaica the go-to destination of the Caribbean at the time. | Ny biraom-pitantanana ny fizahantany ao amin'ny firenena no nanao ny afisy, ary nametraka an'i Jamaika ho toerana falehan'ny Karaiba tamin'izany fotoana izany. |
5 | Now, the poster has been given new life thanks to American musician Alicia Keys recreating it and posting the image on Instagram, with the comment: | Ankehitriny, nahazo aina vaovao indray ilay afisy noho ny namerenan'ilay Amerikana mpiangaly mozika Alicia Keys namorona azy ho avy amin'ny sariny sy ny namoahany azy ao amin'ny Instagram, miaraka amin'ny fanehoan-kevitra hoe: |
6 | I always wanted to redo this 1972 classic! #funtimes | Naniry hatrany ny hanao indray ity asa-kanto klasika 1972 ity aho |
7 | At the time of publishing, Keys' post had garnered close to 100,000 “likes” and nearly 3,000 appreciative comments. Feedback from Jamaican netizens was also complimentary: | Tamin'ny fotoana nanoratana, nahazo “tiako” teo amin'ny 100.000 ny lahatsoratr'i Keys sy fanehoan-kevitra mankasitraka teo ho eo amin'ny 3000. |
8 | Thank you @aliciakeys for your contribution to the Jamaica culture. | Fankasitrahana ihany koa ny fanehoan-kevitra avy amin'ny mpiserasera Jamaikana: |
9 | #Jamaica #AliciaKeys #Jamaicaposter #Jamaica1972 pic.twitter.com/JgEPbunfOn - J€RK $AW©£ (@Ducedidit) August 20, 2015 | Misaotra an'i @aliciakeys tamin'ny fandraisanao anjara tamin'ny kolontsain'i Jamaika |
10 | @aliciakeys definitely nailed the redo of this 1972 classic!??? | Voatàna hamoaka indray ity asa-kanto 1972 ity i @aliciakeys |
11 | #aliciakeys #jamaica https://t.co/hpj6ywgvz8 - WHATSPOPPIN NEWS (@whatspoppindot) August 9, 2015 | Faly ireo mpisera Twitter sasany fa velona indray ny afisy orizinalin'i Sintra: |
12 | Some Twitter users were pleased that Sintra's original poster was experiencing a renaissance: | Niverina hita indray i Sintra tamin'ny Afisy malaza misy azy mitafy t-shirt malaza manerantany |
13 | Sintra back on the block with her world famous wet t-shirt Poster http://t.co/SO5d3MMHXy #jamaica #aliciakeys #SintraArunteBronte | |
14 | - Ashley Moncrieffe (@AshFiMon) August 18, 2015 | @aliciakeys #AliciaKeys #jamaica ?? pic.twitter.com/tqtZQEzijw |
15 | @aliciakeys #AliciaKeys #jamaica ?? pic.twitter.com/tqtZQEzijw | - Sgt. Dankz (@loudpackm0nster) August 9, 2015 |
16 | - Sgt. Dankz (@loudpackm0nster) August 9, 2015 However, one blogger wasn't so sure - he had assumed, like many other Jamaicans, that the 1972 poster girl was indigenous: | Na izany aza, tsy matoky loatra ny bilaogera iray - araka ny fiaikeny, tahaka ireo Jamaikana maro hafa, hoe teratany ilay sarin'ny tovovavy amin'ny afisy 1972 : |
17 | Some 30+ years later, like the return of the ghost of yesterday's past, the image is again being talked about. | 30 taona mahery tatỳ aoriana, tahaka ny fiverenan'ny matoatotan'ny lasa omaly, mbola resahina indray ny sary. |
18 | And it was through this buzz that I, like many other Jamaicans became aware of her name; Sintra Arunte-Bronte. | Ary tamin'ny alalan'izany resabe izany, nanjary nahafantatra ny anaran'i Sintra Arunte-Bronte ny tenako, tahaka ireo Jamaikana maro hafa. |
19 | To my surprise and disappointment, she is not a Jamaican national. | Akory ny hahagagako sy ny fahadisoam-panantenako, tsy olom-pirenena Jamaikana izy. |
20 | Disappointed, I say, because Jamaica has more than enough home grown models to choose from, but hey, reasons and politics behind that could be substantial. | Diso fanantenana, hoy aho satria manana mpilatro lehibe tao amin'ny firenena betsaka hisafidianana i Jamaika, saingy eny, mety ho zava-dehibe ny antony sy ny politika ao ambadik'izany. |
21 | The rationale for choosing Sintra over a Jamaican national was explained in this video featuring Anthony Abrahams, who was Jamaica's Director of Tourism from 1970-1975. | Nohazavaina ao anatin'ity lahatsary mampiseho an'i Anthony Abrahams, Talen'ny Fizahan-tany ao Jamaika nanomboka ny 1970-1975 ity ny antony nisafidianana an'i Sintra fa tsy teratany Jamaikana. |
22 | He noted that at the time, there was a lot of interest in China. | Nomarihiny fa tamin'izany fotoana izany, dia nahaliana ny olona i Shina. |
23 | The advertising agency had originally pitched the idea of featuring a Jamaican girl of Chinese descent to illustrate that the exoticism of the Far East was also alive and well in Jamaica. | Nanana hevitra hanasongadinana tovovavy Jamaikana taranaka Shinoa ny sampan-draharaha misahana ny dokambarotra tany am-boalohany mba hampisehoana fa mbola velona tsara ao Jamaika ny zava-miavaka avy any amin'ny Farany Atsinanana. |
24 | The casting effort didn't go well, however, so Sintra was put forward instead, and the rest is history. | Tsy nandeha tsara ny ezaka fifantenana, na izany aza, Sintra no nisongadina, ary tantara ny sisa. |
25 | The Sebastian Books blog post went on to claim that “the image is being talked about now because the Jamaican Tourist Board is considering an upgrade”. | Nilaza mihitsy ny lahatsoratra bilaogin'ny Sebastian Books fa “resahina ny sariny ankehitriny satria mihevitra fanatsarana ny Biraon'ny fizahantany ao Jamaika”. |
26 | There has been no confirmation that the Keys shoot was commissioned by the Jamaican government. | Tsy nisy ny fanamarinana fa nokaramain'ny governemanta Jamaikana ny pikan-tsarin'i Keys. |
27 | Still, the blogger maintains: | Mbola mihazona ny heviny ilay bilaogera |
28 | Pride should be taken from within, especially in a situation of a national photo-shoot; the use of models [of] external nationalities sends a bad message. | Tokony horaisina ao anatin'izany ny hambo, indrindra fa ao anatin'ny toe-javatra fakana sary ho an'ny firenena; mandefa hafatra ratsy ny fampiasana mpilatro manana zom-pirenena avy any ivelany. |
29 | As for Sintra Bronte, she says she is flattered by the resurgence of attention surrounding the poster. | Raha ho an'i Sintra Arunte-Brontë, nilaza izy fa voadoka noho ny fipongaran'ny fifantohan'ny olona indray momba ny afisy. |