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1“Lift your Skirt, Save a Life” Cervical Cancer Ad Divides Singapore“Aingao Ny Ziponao, Manavota Aina”, Fanentanana Mikasika Ny Homamiadan'ny Vozon'ny Tranonjaza Mampisaraka An'i Singapore
2To remind Singaporeans about the free Pap smear screenings this month, the Singapore Cancer Society came out with a “Lift your skirt.Ho fampahatsiahivana ireo Singaporeana momba ny fitiliana ny aretin'ny vozon'ny tranonjaza amin'ny alalan'ny fizahàna maimaim-poana Pap atao amin'ity volana ity, namoaka ilay fanentanana “Aingao ny ziponao.
3Save a life” ad which sparked a lively discussion on whether it was creative, effective, or offensive.Manavota aina” ny Singapore Cancer Society, izay nahatonga adihevitra mafàna momba ny hoe kanto ve izany, mandaitra sa mandratra.
4The campaign featured local celebrities replicating the iconic pose of Marilyn Monroe in her film The Seven Year Itch. The campaign poster can be seen on bus shelters and train stations.Nanasongadina ireo olo-malaza tao an-toerana mamerina mandika ny fihetsik'i Marilyn Monroe tanatin'ny horonantsariny “The Seven Year Itch” io hetsi-panentanana io. Hita eny amin'ireo fiandrasana fiarabe fitaterana sy fiarandalamby ny peta-drindrin'io hetsi-panentanana io.
5According to the Singapore Cancer Society, cervical cancer is a major health issue in the country:Araka ny voalazan'ny Singapore Cancer Society, ny homamiadan'ny vozon'ny tranonjaza no aretina mateti-pitranga ao amin'ny firenena:
6Cervical Cancer ranks no. 9 among the cancers diagnosed in Singaporean women.Mitàna ny laharana faha-9 eo amin'ireo homamiadana hita amin'ny vehivavy Singaporeana ny Homamiadan'ny Vozon'ny tranonjaza.
7Each year, 200 women are diagnosed with the disease and 70 of them die from it.Isan-taona, vehivavy 200 no fantatra fa manana io aretina io ary 70 amin'izy ireo no matin'izany.
8It is a highly preventable and curable disease.Aretina faran'izay azo sorohina sy tsaboina io aretina io.
9From 1 to 31 May 2013, all female Singaporeans and PR aged 25 - 69 years old, can enjoy FREE Pap smear screening at participating clinics island-wide.Ny 1 ka hatramin'ny 31 Mey 2013, afaka misitraa fizahàna MAIMAIM-POANA momba ny aretin'ny vozon'ny tranonjaza amin'ny alalan'ny Pap izay atao any amin'ireo toeram-pitsaboana rehetra mandray anjara ao amin'ny nosy ireo vehivavy Singaporeana rehetra sy ireo PR 25-69 taona, .
10At least 178 clinics are offering free Pap smear screenings this month.Toeram-pitsaboana 178 fara-fahakeliny no manao Pap fizahàna maimaim-poana amin'ity volana ity. Nifangaroharo ireo fihetseham-po manoloana izany fanentanana izany.
11There were mixed reactions to the ad. Some praised it for being catchy while others thought it was a fashion or slimming ad. Others criticized it for being too sexual.Ny sasany nandoka izany ho manintona ary ny hafa kosa nihevitra fa dokambarotra mikasika ny lamaody na ny fanenan-tena izany. Ny sasany hafa kosa nitsikera izany ho diso manaitra filàna loatra.
12“Lift your skirt.Ilay fanentanana “Aingao ny ziponao.
13Save a life” ad to promote awareness on cervical cancer.Manavota aina” ho fanandratana ny fahamailoana manoloana ny homamiadan'ny vozon'ny tranonjaza.
14Image from Facebook page of the Singapore Cancer SocietySary avy ao amin'ny pejy Facebook-n'ny Singapore Cancer Society
15Everything Also Complain believes a simple reminder that there are free pap smear screenings would have been enough:“Everything Also Complain” dia mino fa na fampahatsiahivana tsotra momba ny fisianà fitiliana maimaim-poana ny homamiadan'ny vozon'ny tranonjaza aza dia ampy:
16…you don't need a controversial headline to grab the attention of Singaporean women.…tsy mila lohateny mivandravandra sy mahabe resaka tahaka izao ianao hisarihana ny sain'ireo vehivavy Singaporeana.
17One four letter word starting with the letter F would do the trick: FREE, and that magical word that possesses Singaporeans into queuing long hours for stuff they don't need is restrained here by small caps and boring fontMahavita azy tsara ny teny iray ahitana litera efatra ary ahitana ny litera F: FREE (M: MAIMAIM-POANA), ary voasakan'ireo ‘caps' kely sy ny lohateny mahakamo ireo izany teny kely mahagaga ka mahatonga ireo Singaporeana hilahatra mandritra ny ora maro ho anà zavatra tsy ilainy izany
18a musliminah in NL also thinks the same way:Miombon-kevitra amin'izany ihany koa i “a musliminah in NL”:
19the idea behind the sexualised women was catering to the male gaze, suggesting voyeurism and sexual availability of women.natao hisarihana ny mason'ireo lehilahy ny hevitra ambadiky ny vehivavy manaitra filàna, izay manome hevitra amin'ny fijerijerena sy fahavononan'ireo vehivavy hanao firaisana.
20This copywriter thinks that puns hardly work in ads, while others thought that it's not a good idea to sexualise ads which carry an important message.Mihevitra ny tompon'ity fanentanana ity fa tsy tena miasa ny kilalaon-teny anatin'ireo fanentanana, raha nihevitra kosa ny hafa fa tsy hevitra tsara ny manao fanentanana manaitra filàna nefa mitondra hafatra manan-danja.
21What word would trigger the Singaporean mindset to pay attention to this ad?Inona ny teny hanaitra ny sain'ny Singaporeana amin'ity fanentanana ity?
22For the next campaign, I suggest the following headline:Ho an'ny fanentanana manaraka, ity no hevitra atolotro:
23FREE Pap Smears!MAIMAIM-POANA ny Fitiliana Homamiadan'ny Vozon'ny Tranonjaza!
24That oughta attract attention and get women to sign up for the free checkups. :)Tokony hanintona ny saina sy hampirisika ireo vehivavy hisoratra anarana ho an'ireo fitiliana maimaim-poana izany.
25Mr Brown supports the cause but is not happy with the campaign theme:Manohana io hetsika io i Mr Brown fa kosa tsy faly amin'ny foto-kevitr'ilay fanentanana:
26I am all for cervical cancer awareness but really? “Lift your skirt, save your life. ”?Tena manohana tanteraka ny fanairana ny saina mikasika ny homamiadan'ny vozon'ny tranonjaza aho anefa dia “Aingao ny Ziponao, vonjeo ny ainao” ve?
27While you are at it, why not “Open your legs, save your life. ”?Efa tonga amin'izany ihany koa maninona raha tsy atao hoe “Sokafy ny fenao, vonjeo ny ainao”?
28Or “Drop your panties, save your life. ”?Na “Esory ny kilaotinao, vonjeo ny ainao”?
29Or “Upskirt your downturn, save your life. ”?Na koa “Asehoy ny entanao, vonjeo ny ainao”?
30In any case, despite the fracas, cancer is serious stuff and I shall provide the link to the info for free pap smear screenings in MayNa izany na tsy izany, na eo aza ireo savoritaka ireo, resaka matotra ny homamiadana ary hanome ny rohy mankany amin'ny fampahalalana momba ilay fitiliana maimaim-poana ny homamiadana amin'ny Mey aho
31Writing for the Breakfast Network, Wesley Gunter defends the ad:Manoratra ho an'ny Breakfast Network, manohana io fanentanana io i Wesley Gunter:
32…if an ad like this CAN make more women go for PAP smears because it GRABS their attention and saves their lives, hasn't it met its objectives?…raha AFAKA mandrisika vehivavy maro hafa handeha hanao fitiliana ity fanentanana ity noho ny FANAIRANY ny mason'izy ireo sy ny fanavotany ny ainy, moa tsy nahatratra ny tanjona niriany va izy?
33The only thing that is “sad” about this whole affair is how this creative attempt was so readily shot down before it was given a chance to see if it actually works.Ny hany “mampalahelo” amin'ity raharaha manontolo ity dia voakiankiana sy noharatsiana ity sangan'asa kanto ity mialohan'ny nahafahany naneho hoe nety na tsiany nataony .
34Linda Black, one of the models who participated in the ad, is proud over the success of the campaign:Linda Black, iray amin'ireo mpilatro nandray anjara tanatin'ity fanentanana ity, dia faly tanteraka amin'ny fahalavorarian'ilay fanentanana:
35I am so proud of the campaign, and I think it was beautifully shot and lovingly edited with women's health issues at heart.Tena mirehareha amin'io fanentanana io ny tenako, ary mihevitra aho fa tsara ny fomba nangalàna ny sary ary namboarina tsara hifanaraka amin'ireo olana ara-pahasalaman'ny vehivavy ao am-pony.
36I stand by that, and I will defend it and my decision to be a part of it.Mijoro amin'izany aho, ary hiaro izany sy ny fanapahan-kevitro handray anjara ao anatiny.
37That being said, the campaign is a major success - loads of people are talking about it, or have heard of it, and a kernel of truth has been planted: when was the last time you ladies have had your screening?Ankoatra izay, fahalavorariana goavana io fanentanan io - maro ny olona miresaka momba izany, na naheno izany, ary nisy voam-pahamarinana voavoly: oviana ianareo vehivavy no nanao fitiliana farany?
38Isn't it marvelous that in this country, the powers that be care enough about you to give you your rightfully deserved screening for FREE?Moa tsy mahafinaritra ve ny mahita fa anatin'ity firenena ity, miahy tsara anao ny fitondrana ary manome anao ny fitiliana MAIMAIM-POANA izay mendrika anao?