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1 | Mashrou’ Leila Is Back on Stage to #OccupyArabPop | Mashrou’ Leila Miverina Miaka-tsehatra indray Ho Amin'ny #OccupyArabPop (BodoyNyPopArabo) |
2 | Mashrou' Leila on stage in Metropolis, Montreal. | Mashrou' Leila niakatra an-tsehatra tao Metropolis, Montreal. |
3 | Photo credit: Mashrou' Leila's Facebook page. | Nahazoana ny sary : pejy Facebook Mashrou' Leila. |
4 | Have you heard of Mashrou' Leila or #Mashrouleila? | Efa renareo ve ilay tarika Mashrou' Leila na koa #Mashrouleila? |
5 | It is a Lebanese indie band, founded in 2008, that has started its own #occupy movement last July and a new tradition to use online social platforms to raise funds for its new third album, Raasük. | Tarika Libaney mpiangaly gadona Indie izy io, niorina tamin'ny taona 2008, izay nanangana ny hetsika #occupy azy manokana ny volana Jolay lasa teo sy ilay fomba fanao vaovao hampiasàna ny sehatra anaty aterineto hanangonana ny vola ilaina ho an'ilay kapila mangirana fahatelony vaovao, Raasük. |
6 | Quite impressive. | Izay toa mahazendana ihany. |
7 | Its members are social media gurus and change makers. | Mpankafy ny tambajotra sosialy sy mpisehatra ho an'ny fampandrosoana avokoa ny mpikambana ao aminy. |
8 | In July, they started a crowd-funding campaign to raise money for their third album. | Ny volana Jolay, nanomboka nanao fanentanana fitadiavam-bola vola ho entina mamokatra ilay kapila mangirana fahatelo izy ireo. |
9 | They wanted to make it the biggest Album release in the Arab World. | Irin'izy ireo mba ho ny goavana indrindra amin'ny famoahana kapila mangirana any amin'ny tontolo Arabo izany. |
10 | Their motto was #OccupyArabPop. | Toy izao ny teny filamatra ho entin'izy ireo #OccupyArabPop. |
11 | The hashtag went viral between July and August. | Nihanaka be ilay tenifototra teo anelanelan'ny volana Jolay sy Aogositra. |
12 | Mashrou' Leila was able to raise +$60,000 and meet 100 per cent of its pledged budget. | Nahangona mihoatra ny 60 000 dolara ny Mashrou' Leila ary nahafeno 100 isan-jato ny tetibolany. |
13 | This successful Zoomal campaign is giving birth to a new Arab experience and a new #supportArabcreativity campaign on Twitter. | Io fahombiazana lehibe miezinezina io moa dia niteraka hevitra vaovao teo amin'ny tontolo Arabo sy #supportArabcreativity (ny fanentanana fanohanana ireo hetsika Arabo) tao amin'ny Twitter. |
14 | The project hopes to identify Arab underground artists such as Mashrou' Leila and give them more recognition among a wider audience. | Ny tanjon'ilay tetikasa dia ny hitsirika ireo mpanakanto Arabo any ambany gorodona any, toy ny Mashrou' Leila ary hanome azy ireo fankatoavana bebe kokoa sy mpankafy bebe kokoa. |
15 | Mashrou' Leila brands itself as different from mainstream Arab pop - an alternative. | Manora-tena ho hafa noho ireo tarika Arabo mahazatra mpiangaly Pop ny Mashrou' Leila - Alternative. |
16 | Its members are young and cosmopolitan. | Tanora sady avy aminà kolontsaina samihafa ny mpikambana ao aminy. |
17 | It is like no other band and is bold and innovative. | Tsy toy ireo tarika hafa fa sahisahy no sady mitondra zava-baovao ry zareo. |
18 | The band is active on social media and is initiating change. | Mavitrika ao amin'ny tambajotra sosialy ny tarika ary nitondra fiovana tao. |
19 | It posts regularly on its Facebook and Twitter pages. | Mampakatra lahatsoratra matetika ao amin'ny pejiny Facebook sy Twitter. |
20 | Its Facebook fans are almost 120,000. | Efa ho mahatratra 120 000 ireo mpankafy azy ireo ao amin'ny Facebook. |
21 | It has 14,000 followers on Twitter and its YouTube channel has +16,000 subscribers. | Manana mpanaraka 14 000 ao amin'nyTwitter ary ny YouTube dia efa maherin'ny 16 000 ireo mpijery azy. |
22 | Up to now, still one or two tweets with the #occupyArabpop hashtag pour in every minute in support of the successful fund-raising campaign or to praise the group that has changed the “alternative” music scene in the Arab World. | Mandraka androany, dia mbola iray na roa isa-minitra hatrany ny bitsika ao amin'ilay tenifototra #occupyArabpop ho fanohanana ilay fitadiavam-bola mahomby na koa ho fankalazàna ilay tarika izay nanova ny sehatry ny mozika “alternative” teo amin'ny tontolo Arabo. |
23 | Its experience with crowd-funding is quite unique and pioneering. | Tokana sady mpisava làlana iny fahombiazany iny. |
24 | The band is setting the lead. | Mitarika ny laharana mihitsy ilay tarika. |
25 | A fan from Paris recently tweeted: | Mpankafy iray avy ao Paris no nandefa bitsika vao tsy ela izay : |
26 | With @mashrou3leila I rediscovered what is of being a fan. | - Feg (@_Occidentalist) ny 27 Septambra2013 |
27 | See u next week in Paris #occupyarabpop - Feg (@_Occidentalist) September 27, 2013 | Randy, avy ao Texas, mpanorina ilay @The_gay_agenda no nampitaha an'i Leila tamin'ny U2 ao Irlandy : |
28 | Randy, from Texas, and founder of the @The_gay_agenda, compared Leila to U2 of Ireland: | Ity lahatsary manaraka ity no lahatsary fampahafantarana nakarina ho an'ilay fanentanana. |
29 | It's true that @mashrou3leila is the U2 of Arab pop; maybe it's because Lebanon is the Ireland of the Middle East #occupyarabpop | Hita ao ny fanehoan-kevitr'ireo mpanao gazety Libane sasantsasany, ireo mpiara-miasa amin'ny famokaran'ny Leila ary ny tantaran'ilay tarika mikasika ilay kapila mangirana vaovao. |
30 | - randy r. potts (@randyrpotts) September 18, 2013 The following video was the promotional video uploaded for the campaign. | Mpanoratra avy ao Beirut ao amin'ilay gazety boky Outpost Ibrahim Nehme no manambara ny momba azy ireo tao amin'ilay lahatsary hoe[ar]: |
31 | It captures some impressions of Lebanese journalists, Leila's production collaborators and the band's stories about the new album. | Izy ireo [Mashrou' Leila] dia iray amin'ireo feo izay tena misolo tena tanoran'ny Tontolo Arabo tokoa. |
32 | Beirut-based Outpost magazine writer, Ibrahim Nehme says in the video about them [ar]: | Mahavita maneho ny filàna fanovàna takian'io tanora io ry zareo. |
33 | They [Mashrou' Leila] is one of the voices that most represent the youth in the Arab World. | Mihira ny fifotetahana manahiran-tsaina ankehitriny ao amin'ny Tontolo Arabo izy ireo, ny resaka miralenta, fananahana, ary ny politika Arabo izay manjavozavo. |
34 | They are able to express the need for change this youth is calling for. | Niaka-tsehatra tany Tunis ka hatrany Montreal izy ireo. |
35 | They sing about the troubling status quo in the Arab World, gender identity, sexuality, and hazy Arab politics. They've performed from Tunis to Montreal. | Ny kapila navoakan'izy ireo farany dia ny Raasük Arabic, raha adika tsotra avy amin'ny teny Arabo dia ny hoe “naseho tamin'ny alàlan'ny dihy mirindra” na ny sarinteny hoe “nahodinkodina”. |
36 | Their recent album is Raasük Arabic for literally “being choreographed” or figuratively for “being manipulated”. | Ny hira voalohany mitondra ny lohateny hoe “Lil Watan” na “Ho an'ny Firenena” dia nivoaka tao amin'ny YouTube ny 12 Septambra. |
37 | First single “Lil Watan” or “For the homeland” was released on YouTube last September 12. It has garnered 74,919 views with 1064 approvals. | |
38 | The song lyrics read: | Nahangona mpijery 74 919 izany ary fankasitrahana in-1064. |
39 | If you dare ask a question about the deterioration of the situation They shut you up with slogans about all and every conspiracy The herd calls you a traitor each time you call for change They make you desperate until you give up on your freedom Until the nation is lost… | Toy izao ny tonon'ilay hira : Raha sahy mametra-panontaniana mikasika ny faharatsian'ny zava-misy ianao Ampangininy aminà resaka maro sy firaisana tsikombakomba Antsoin'ny rehetra hoe mpamadika ianao isaky ny mitaky fanovàna Ataony izay mahakivy anao mandra-pialanao amin'ilay fahafahanao Mandra-pahavery ny firenena… |
40 | The American University of Beirut's student magazine referred to the song as “depict[ing] the Lebanese government exploiting the people's patriotism without really fixing the country.” | Ilay gazetibokin'ny mpianatra avy ao amin'ny Oniversite Amerikana ao Beirut dia nanasokajy ilay hira ho “fanaratsiana[ing] ny governemanta Libane ho mpanararaotra ny fitiavan-tanindrazan'ny mponina kanefa tsy tena mitsabo ny firenena akory.” |
41 | They also use the Lebanese national symbols to show how much the government hides behind them. | Ampiasain'izy ireo ihany koa ny sary famantarana nasionaly Libane hanehoany fa tena miafina ao ambadika ao ny governemanta. |
42 | The chorus expresses a strong sense of exasperation by demanding: “Stop preaching, come make me dance a bit.” | Maneho fankahalana tanteraka ny fiverenan'ilay hira amin'ny fitakiana hoe : “Aoka izay ny resabe, avia ampandihizo kely aho aloha.” |
43 | This directly mirrors people's exasperation in their failed government and their constant need to party. | Maneho mivantana ny tsy fitiavan'ny olona ny governemanta tsy mamokatra misy ao aminy sy ny fitiavan'izy ireo fety be loatra izany . |
44 | Mashrou' Leila writes and produces its own music. | Ny Mashrou' Leila ihany no manoratra sy mamokatra ny mozikany. |
45 | It shies away from big business. | Andosirany ireo trano mpamokatra ngezalahy. |
46 | They do not contract with any big or smaller Arab music records company. | Tsy manao fampiraharahana aminà Orinasa Arabo mpamokatra mihitsy izy ireo na kely na lehibe izany. |
47 | Instead, Mashrou' Leila's premium medium is YouTube. | Kanefa, ny Youtube no nivoahan'ny sanganasan'ny Mashrou' Leila voalohany. |
48 | Its members direct and edit their own videos. | Ao ireo mpikambana no mampakatra avy hatrany sy mandrindra ny lahatsariny. |
49 | They shoot on a single camera, often in Lebanon. | Fakantsary tsotra no hangalan'izy ireo ny sary, ary matetika ao Libana ihany. |
50 | They are not too fancy. | Tsy dia be filirony loatra izy ireo. |
51 | They are big on social media and you'd hardly see any negative comment about them or their music. | Lehibe izy ireo ao amin'ny sosialy media ary tsy zara raha hahita fanehoan-kevitra ratsy momba ny mozikan'izy ireo ianao. |
52 | A perfect example is that “El Hal Romancy” their only music video from their second album, El Hal Romancy or “the solution is romantic”: | Ny ohatra filamatra indrindra izao dia ilay “El Hal Romancy” izay hira hany misy lahatsary avy ao amin'ilay kapila faharoan'izy ireo, El Hal Romancy na “ny vahaolana dia “romantic”: |
53 | The band wrote on its website: | Nanoratra tao amin'ny vohikalany ilay tarika : |
54 | Habibis, We miss you, but we can take seven more days. | Habibis, malahelo anao izahay, saingy afaka miandry fito andro amboniny isika. |
55 | Leila's super-excited for this one. | Tena faly be i Leila tamin'ity indray mandeha ity. |
56 | El Hal Romancy - a video… This time.. she wanted to hold the camera - she wouldn't pose for this one, she just wouldn't. | El Hal Romancy - lahatsary iray… amin'ity indray mandeha ity.. izy no naniry hitàna fakantsary - tsy te-ho alaina sary mihitsy izy tamin'ity indray mandeha ity, tsy tiany fotsiny tsotra izao. |
57 | She grabbed the camera with few of her friends, few lovers and a bride and attacked Beirut. | Natodiny ny fakantsariny ho any amin'ireo namany vitsivitsy, mpankafy vitsivitsy, ary mpivady iray ary nanafika an'i Beirut izy. |
58 | Beirut wasn't enough, she attacked Trablus. | Tsy ampy raha i Beirut ihany, nanafika an'i Trablus koa izy. |
59 | Trablus wasn't enough, but there was no money and no time left. | Mbola tsy ampy ihany i Trablus, kanefa tsy nisy vola no sady tsy nisy fotoana intsony. |
60 | She came back with this. | Niverina niaraka tamin'io izy. |
61 | Areej Mahmoud, creative director of Leo Burnett MENA who directed Leila's new video “Lil Watan” (to the homeland) totally gets their vision. | Areej Mahmoud, Talen'ny famoronana ao amin'ny Leo Burnett MENA izay nandrindra ilay lahatsary vaovaon'ny Leila “Lil Watan” (ho an'ny tanindrazana) dia niombon-kevitra tanteraka tamin'izy ireo. |
62 | He states in the promotional video: | Hoy izy tao anatin' ilay lahatsary fampahafantarana : |
63 | There aren't many people trying to create a unique identity for the Arab World, for the Arab youth - an identity that is neither Westernized or traditional. | Tsy dia maro ny olona sahy manangana mari-pamantarana tokana ho an'ny Tontolo Arabo, ho an'ny tanora Arabo - mari-pamantarana iray sady tsy mamofona Tandrefana no tsy nentin-drazana. |