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1Australia: Plain Cigarette Packaging a World FirstAostralia: Fonon-tsigara Voalohany Erantany Tsotra Misy Hafatra Mazava – Tsy Misy Mari-Pamantarana
2Australia's new precedent-setting plain cigarette packaging law, which began on 1 December 2012, has been greeted with pleasure by most onliners.An-kafaliana no nandraisan'ny ankamaroan'ireo mpiserasera ny lalàna vao nivoaka tany Aostralia mikasika ny fonon-tsigara misy hafatra tsotra sy mazava tsy laroina haingo, izay nanomboka ny 1 Desambra 2012.
3The twitter hashtag #plainpackaging and search “plain packaging” have had few negative tweets.Ny tenifototra #plainpackaging ao amin'ny twitter sy ny fitadiavana ny “plain packaging” dia nahazo bitska fanakianana vitsivitsy.
4The Huffington Post reflected an international interest in this world first:Ny Huffington Post dia nampiseho taratra ny fahalinana iraisam-pirenena amin'ity voalohany erantany ity:
5Cigarettes packed in plain packaging have hit the shelves in Australia, making the Oceanic country the first in the world to have banned all tobacco company logos and colors from cigarette packets.Niparitaka nanerana ny talantàlana tany Aostralia ireo sigara nofonosina tanaty fonony misy hafatra tsotra sy mazava tsy laroina haingo, nahatonga ny Firenena Oseanika ho voalohany erantany nandràra ny fametahana ny sary famantarana ny orinasa mpanao sigara sy ny loko amin'ny fonon-tsigara.
6Tobacco plain packaging laws come into effect in Australia Photo by Maria Nguyen © Copyright Demotix 1 Dec 2012Mihatra ao Aostralia ny lalàna momba ny fonosana sigara misy hafatra tsotra sy mazava tsy laroina haingo Sary avy amin'i Maria Nguyen © Zon'ny Mpamorona Demotix 1 Dec 2012
7Andrew Dixon's blog Sex, Drugs & Politics sits somewhere in the middle:Mipetraka ho mpanelanelana ny bilaogin'i Andrew Dixon Fananahana, Rongony ary Politika (Sex, Drugs & Politics) :
8The tobacco companies are saying publicly that it won't work.Ireo kaompania mpanao sigara dia milaza ampahibemaso fa tsy handeha io.
9My studies of brand equity say it most certainly will.Ny fanadihadiana nataoko mikasika ny lanjan'ny Marika Famantarana dia milaza fa tena ho izay mihintsy no hitranga.
10The government calls it “a win for families,” which is what they call everything they do. Welcome to Brand Wars, where the fight over the right to brand an offering has just been lost.Ny Governemanta dia mandika izany ho “fandresena ho an'ny Fianakaviana”, izay fomba filazan'izy ireo izay rehetra ataony. Tonga soa amin'ny Ady lehiben'ny Marika Famantarana, izay very ao anatiny ny ady hanànana marika famantarana.
11But he is having it both ways.Nefa roa no ahazoana izany.
12He argues that:Hoy izy manindry:
13Without question, plain packaging is a positive outcome for public health.Tsy ampisalasalàna no ilazako fa ny fonosana misy hafatra tsotra sy mazava tsy laroina haingo dia hisy vokany tsara ho amin'ny fahasalamam-bahoaka.
14But Andrew is also concerned about the legal and commercial aspects:Nefa miasa saina ihany i Andrew momba ny endrika araka ny lalàna sy ara-barotra :
15But it sets an unacceptable precedent for the government to steal (or destroy) incredibly valuable private intellectual property.Nefa io dia ohatra iray voalohany tsy azo ekena hanome alàlana ny governemanta hangalatra (na hamotika) amin'ny fomba tsy takatry ny saina ireo fizakà-mànana ara-tsainan'olon-tsotra izay tena sarobidy.
16Blogger Don Aitkin wonders ‘Are plain cigarette packets a great public health achievement?':Ilay Mpibilaogy Don Aitkin dia nanontany tena ‘Moa ve ny fanovàna ny fonosana hisy hafatra tsotra sy mazava tsy laroina haingo dia fahombiazana lehibe amin'ny fahasalamam-bahoaka?:
17I am no supporter of the nanny state, and see the plain packaging of cigarettes as a success for would-be regulators more than as a great victory for public health.Izaho dia tsy mba anisan'ny mpanohana ny fitondràna mpitsetra, ka mahita ireny fonosana misy hafatra tsotra sy mazava tsy laroina haingo ireny ho fahombiazana kokoa ho an'ireo mpandrindra noho ny hoe fandresena lehibe ho an'ny fahasalamam-bahoaka.
18Perhaps it will reduce even further the tendency for young people to take up an expensive and unhealthy habit.Angamba kosa mety mba hampihena bebe kokoa ny fironan'ireo tanora amin'ny fahazaram-piainana miaingitraingitra sy tsy maha-salama izany.
19But I would have preferred the path of more good information, treating people as rational, rather than as dummies.Nefa aleoko aza nisafidy ny làlana fanomezam-pahafantarana misimisy, ka mihevitra ny olona ho misaina, fa tsy sanatria toy ny saribakoly.
20However, there appears to be an irrational aspect to the reactions of smokers to the changes.Na dia izany aza, dia toy ny misy endrika tsy ampy fisainana ny fihetsik'ireo mpifoka manoloana ireo fanovàna.
21Apparently some smokers believe that their cigarettes from plain packets taste worse than those from the old branded ones.Tahaka ny mino ireo mpifoka sasantsasany fa ratsy tsiro ireo sigara avy tamin'ilay fonosana misy hafatra tsotra sy mazava tsy laroina haingo raha miohatra amin'ireo sigara tamin'ny marika teo aloha.
22Some people believe that it was just spin by the Health Minister.Ny olona sasany dia mieritreritra fa ireo sigara teo aloha ihany no nahodin'ny Ministeran'ny Fahasalamana.
23Not Mr. Leopold.Tsy mba i Mr. Leopold izany.
24He started the Olive green smoke packets…different taste ? thread on the ausrc.com/forum [rc=remote control]:Natombony ny resaka fonosana Oliva manome setroka maitso …tsiro hafa ? ao amin'ny ausrc.com/forum [rc=remote control]:
25Any of the smokers out there see a different taste in their smokes from the original packs to the new *** green packs ??Maro amin'ireo mpifoka sigara any ho any no mahita ny fahasamihafan'ny tsiro rehefa mifoka ilay amin'ny fonosona hatramin'izay mihoatra amin'ilay fonosana vaovao***maitso??
26The green packs don't taste the same and taste like assTsy mitovy tsiro amin'io ilay fonosana maitso sady toy ny tsirom-body.
27It's not mental thinking as I even dumped new smokes in an old pack I had that was still half full and mixed em up and they are noticeabley different ?Tsy ao an-tsaina mihitsy ny hieritreritra toy ny hoe izaho nanisika ilay sigara vaovao tao anaty fonosana taloha izay mbola feno sigara ny antsasany sy nanafangaro azy rehetra tao ary dia nisy fahasamihafàny ve?
28Adam Ferrier, a communications and marketing guru from advertising agency Naked Communications tries to explain this unlikely phenomenon on Unleashed:Adam Ferrier, voaiben'ny resa-pifandraisana sy dokambarotra avy amin'ny masoivoho mpanao dokambarotra Naked Communications dia niezaka nanazava ity toe-javatra manahirana ity ao anatin'ny Unleashed:
29When we taste something we are not recording what it tastes like, we are creating the taste - making it up, depending on the information we have to hand.Rehefa manandran-tsiro zavatra isika dia matetika tsy dia mahatadidy hoe tahaka ny ahoana ilay tsiro, fa mamorona tsiro - manamboatra azy, miankina amin'ireo izay zavatra fantatra eo am-pelatànana.
30… When tasting a cigarette, all advertising contributes to the taste of that cigarette.… Rehefa manandrana sigara, mandray anjara amin'ny fanomezan-tsirony daholo izay dokambarotra rehetra mikasika an'izay sigara izay.
31Anyway, he's a supporter of the legislation:Na izany aza anefa, dia manohana ilay lalàna izy:
32Every government initiative - from banning advertising, to limiting distribution, to raising taxes, to plain packaging - is having an impact.Isaky ny fandraisanandraikitry ny governemanta - ny fandraràna ny dokam-barotra, ny famerana ny fitsinjarana, ny fanondrotana haba isan-karazany, ny fanovàna fonosana ho tsy misy mari-pamantarana - dia samy misy fiantraikany avokoa.
33If this is the hallmark of a nanny state, then as the son of a smoker who died of cancer way too young I happily say “Goo goo ga ga.Fa raha izany no marikin'ny fanjakàna mpitsetra, dia ohatran'ny zanakalahin'ilay mpifoka sigara matin'ny homamiadana izay tena mbola tanora herotrerony aho ka falifaly hiteny hoe “Goo goo ga ga.
34Keep looking after us.”Mba karakarao koa izahay.”
35Other countries such as the United Kingdom and New Zealand have been considering the introduction of similar anti-smoking packaging laws.Mihevitra ny hampiditra lalàna mitovitovy amin'izany momba ny fonosana miady amin'ny fifohana sigara ireo firenena hafa toa an'ny Grande Bretagne sy Nouvelle Zelande.
36The Huff received over 400 comments when it asked for U.S. feedback on the idea.Ny Huff dia naharay fanehoankevitra mihoatra ny 400 raha nangataka ny hevitry ny Amerikana mikasika ilay hevitra.
37LorentDiscard's response is very positive:Ny valintenin'i LorentDiscard dia tena mahavelom-bolo:
38This is a great development.Tena fivoarana lehibe izany.
39Already there is anecdotal evidence suggesting that even hardened, addicted, smokers seem to enjoy their brands less.Efa hita sahady fa misy rasaka porofo tsy hita fotota loatra milaza fa na dia ireo mpifoka mafy loha, nanankin-tena tamin'ny sigara aza dia tahaka ny nampihena kely ihany ny fankafizan-dry zareo ireo marika mahazatra azy.
40I don't believe in prohibition, but strongly believe in our collective responsibility to protect our children, and there we'll see the major impact.Tsy mino ny fandraràna aho, fa mino tanteraka kosa amin'ny fiarahana mandray andraikitra hiaro ireo zanantsika, ary dia any isika no hahita ny vokatra mivaingana.
41Hgcohan has a more libertarian view:Manana fomba fijery malalaka kokoa i Hgcohan:
42Nannie State, intrusive government.Fitondrana Mpitsetra, Governemanta mpitsabatsabaka.
43Freedom means ‘free to be'.Ny Fahafahana dia midika hoe ‘fisiana malalaka'.
44How in the world has government found a path into ruling on packaging for cigarettes?Alàlana avy aiza eto amin'izao tontolo izao no ahafahan'ny governemanta manapa-kevitra ny amin'ny famonosana sigara?
45This is gross evidence of government over-stepping boundaries.Izany dia efa porofo mivaingana amin'ny fanitsakitsahan'ny governemanta ny fetran'ny fahafàhana.
46The tobacco industry has argued that plain packaging will increase illegal trade and smuggling.Ireo Indostria mpanodina sigara dia nihazona mafy fa io fonosana tsy misy loko io dia hampirongatra ny varo-maizina sy ny halatra.
47This is reflected in the current U.K. discussion.Hita taratra ao amin'ny adihevitra ataon-dry zareo avy ao Grande Bretagne amin'izao fotoana izao izany .
48It will be interesting to see if another country will follow Australia's lead in the near future.Tena hahaliana tokoa ny hahita raha hisy firenena hafa ho voatarik'i Aostralia ato ho ato.