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1How Social Media Fuels China's Growing Love of Cosmetic SurgeryNy Fomba Nanosehan'ny Media Sosialy Ny Fankafizan'ireo Shinoa Ny Fandidiana Fanovàna Endrika
2Image by TeeLamb.Sary an'i TeeLamb.
3CC BY-NC-SA 3.0CC BY-NC-SA 3.0
4In less than two decades, cosmetic surgery has surged exponentially within China.Tao anatin'ny roapolo taona latsaka fotsiny, nitombo be tsy nisy toy izany ny fandidiana fanovàna endrika tao Shina.
5The medical procedure has been transformed into a consumer product, thanks to a plethora of advertisements that preach a standardized Asian beauty and social media marketing strategies that build a community “empowering” women to change their face and hence their life.Niova ho vokatra fanjifa ny dingana medikaly, noho ny hamaroan'ireo dokambarotra mankalaza ny hatsaran-tarehy fenitra ao Azia, ary ny tetikadim-barotra ety anaty media sosialy izay nanangana vondrom-piarahamonina iray “mandrisika” ny vehivavy hanova ny tarehiny sy hatramin'ny fiainany mihitsy.
6According to the estimations of China's cosmetic surgery industry, there were 140 million potential cosmetic surgery customers in 2014.Araka ny tomban'ny indostria misahana fandidiana fanovàna endrika ao Shina, nisy 140 tapitrisa ireo mpanjifa goavan'ny fandidiana fanovàna endrika tamin'ny 2014.
7One out of every thousand faces have undergone either major or minor surgical treatment and two out of every thousand have considered going under the knife.Iray isaky ny endrika arivo no nandalo fikarakarana fandidiana goavana na kely, ary roa isaky ny arivo no efa nihevitra fa handeha horasain'ny antsy.
8Confucians believe that spiritual upbringing is more important than looks.Mino ireo mpandàla ny fotokevitr'i Conficius fa zava-dehibe tokoa ny fanabeazana ara-panahy noho ny arak'endrika.
9But that idea has given way to the reigning view among young Chinese that your looks can determine your fate.Saingy nandalo fotsiny izay hevitra izay tamin'ny fomba fijery manjaka eny anivon'ireo Shinoa tanora manao hoe ny bikanao dia afaka mamaritra ny lahatrao.
10According to popular thinking, by tweaking your facial features, be it nose or eyelids, your life will also become more beautiful.Araka ny fomba fisainan'ny besinimaro, ny fanitsiana ny endrika, na ny oronao izany, na ny hodimasonao, dia mety koa hahalasa ny fiainanao ho tsaratsara kokoa.
11Stories of how a changed face ushers in a brighter future have been shared again and again on Chinese social media among young women:Naverina nozarazaraina tao amin'ny media sosialy Shinoa, eny anivon'ireo tanora tovovavy, ireo tantaran'ny fomba itondran'ny endrika iray nasiam-panovàna ho any amin'ny hoavy mamiratra :
12A beautiful appearance not only changes your life, but your inner self.Tsy hanova fotsiny ny fiainanao ny bika tsara tarehy, fa ny maha-ianao anao.
13Be blessed, enjoy a beautiful life and future.Hotahiana anie ianao, manàna fiainana sy ho avy mahafinaritra.
14People often say that staying young at heart can make you look younger.Matetika ny olona miteny hoe ny fijanonanao ho tanora ao am-ponao no afaka manome endrika tanora anao.
15While it's certainly true, you need to have a good mood to keep yourself young at heart.Raha tena marina tanteraka izany, ilainao ny manana toepo tsara mba hitazonanao ny tenanao ho tanora foana ao am-po.
16There are many ways to maintain your mood, but what's most necessary is the ability to appreciate yourself.Betsaka ny fomba hitazonana ny toeponao, fa ny tena ilaina indrindra dia ny fahafahanao mankasitraka ny tenanao.
17If a person looks into the mirror and feels bad, how can that person be optimistic about life and stay young?Raha misy olona mijery fitaratra ka mahatsiaro ho ratsy, ahoana no hahafahan'izay olona izay hanana fijery miabo momba ny fiainany sy hijanona ho tanora?
18So staying young at heart and your appearance go hand in hand.Noho izany, mijanòna ho tanora ao am-po ary dia hanaraka an'izay ny endrikao ivelany.
19Watch yourself become younger, more beautiful, who will care whether it is artificial or natural?Ny fijerenao ny tenanao miha-tanora, tsara kokoa, iza no hiraharaha na voatrolombelona io na voajanahary?
20At least I am now very happy.Farafaharatsiny aloha mba tena faly aho izao.
21Similar assertions are found on soyoung.com, a cosmetic surgery service platform that allows users to upload their photos and share their surgical experience in an online diary.Fanitrikitrihana mitovy amin'izany no hita ao amin'ny soyoung.com, sehatra iray manome tolotra fandidiana fanovàna endrika, ahafahan'ireo mpampiasa azy mampakatra ny sarin'izy ireo sy mizara ny fomba niainany ny fandidiana ao anaty diary iray ety anaty aterineto.
22The platform is run by a cosmetic surgery service agency to promote the elective procedures; it connects both domestic and overseas doctors and hospitals directly with their clients and enables users to have online medical consultations and make appointments.Masoivoho iray mpanao fandidiana fanovàna endrika no mitantana ilay sehatra, mba hampahafantarany ireo fomba fifantenana; mampifandray mivantana ireo mpitsabo sy hopitaly ao an-toerana sy any ampitan-dranomasina amin'ireo mpanjifany izy io, ary manome fahafahana ireo mpanjifa mba hahazo fizahana fahasalamana atao ety anaty aterineto, ary mandraikitra fotoana.
23Within two years, the online-to-offline platform has accumulated more than 600,000 registered users and facilitated 2,000 cosmetic surgery facilities in reaching out to their clients.Tao anatin'ny taona roa, nahazo fisoratana anarana efa maherin'ny 600.000 ilay sehatra anaty-sy-ivelan'ny serasera, ary nanamora ny fanaovana fandidiana fanovàna endrika niisa 2.000 tamin'ny fivoahany nanatona ireo mpanjifany.
24There are at least a dozen other similar platforms that help the industry to promote their medical services.Misy ampolony raha kely indrindra ireo sehatra mitovitovy amin'io no manampy ilay indostria hampiroborobo ny tolotra ara-pitsaboana ataony.
25Beautiful models in advertisements reinforce a standardized Asian beauty - white skin, double eyelids, tall and straight nose, oval-shaped face, big breasts, long and slim thighs.Manamafy ny hatsaran-tarehy fenitra ao Azia ny fisian'ieo lasitra tsara bika any anaty dokambarotra - hoditra fotsy, hodimaso roa, orona lava sy mahitsy, tava mibika atody, nono be, fe lava sy marotsaka.
26And mobile apps that allow you to modify your looks only intensify the temptation of obtaining that “desirable” beauty.Ary ireo fampiasa anaty finday ahafahanao manova ny endrikao dia manamafy fotsiny ny fakàmpanahy hahazo izay hatsaran-tarehy ‘mampitsiriritra' izay.
27The idea pushed by the beauty industry is that there are no ugly women, but lazy women who don't make the surgical changes necessary to conform.Ny hevitra atosiky ny indostrian'ny hatsaran-tarehy dia hoe tsy misy vehivavy ratsy tarehy izany, fa ireo vehivavy kamo izay tsy manao fandidiana fanovàna sahaza azy mba hanaraka fenitra.
28But these surgeries aren't always successful, yet there aren't any similar social media platforms dedicated to sharing experiences of botched procedures.Saingy tsy hoe nahomby mandrakariva ireny fandidiana ireny, fa tsy misy hatreto sehatra media sosialy mitovy amin'izany, natokana hizaràna traikefa niainana fandidiana natao tamin'ny fomba tsizarizary.
29An investigative report from a Hong Kong-based news platform, the Initium, revealed that the cosmetic surgical industry uses potent social media marketing tactics to suppress complaints and create a herd mentality among potential clients.Tatitra fanadihadiana iray avy amin'ny Initium, sehatra iray mpizara vaovao ao Hong-Kong, no namaky bantsilana hoe mampiasa tetikadim-barotra matanjaka ety anaty media sosialy ny indostrian'ny fandidiana fanovàna endrika mba hamafàna ireo fitarainana sy hamoronana toetsaina iombonan'ny tarika eny anivon'ireo mpanjifa goavana.
30According to the anonymous patient of a famous surgeon in the report, her doctor was involved in a bone-shaving surgical error that led to a serious disability in a different patient.Araka ny lazain'ilay olona tsy mitonona anarana, mpanjifan'ny mpandidy iray malaza ao anatin'ilay tatitra, tafiditra taminà raharahanà fandidiana nisy hadisoana teo ampikikisana taolana ilay mpitsabo azy, izay niteraka fahasembanana goavana ho anà mpanjifa iray hafa.
31Despite this, the doctor's social media marketing team managed to convince her and other potential clients that the news was just a malicious rumor spread by his competitors.Na teo aza io, vitan'ny tarika mpanao tetikadim-barotr'ilay dokotera ety anaty media sosialy ny nandresy lahatra azy sy ireo mpanjifa goavana hafa hoe honohono manimba zavatra naelin'ireo mpifaninana aminy fotsiny ilay vaovao.
32Before the source decided to undertake the bone-shaving procedure, she joined the doctor's patient group on social media platform QQ.Talohan'ny nandraisan'ny loharanom-baovao fanapahankevitra hanaisotra ilay zotra arahana amin'ny fikikisana taolana, niditra ho mpikambana tamin'ny vondron'ireo mpanjifan'ilay mpitsabo izy, tao amin'ny sehatra media sosialy QQ.
33The positive comments and the excitement and readiness of the patients in embracing the surgery made her forget the potential risk that she would be undertaking.Nahatonga azy nanadino ny loza goavana mety hihatra aminy ireo fanehoankevitra miabo sy fientanentanana ary fahavonoana'ireo mpanjifa hiatrika ny fandidiana.
34Most victims of botched cosmetic surgery are unwilling to share their painful experience because they rarely gain public sympathy.Tsy vonona ny hizara ny zavatra mangirifiry iainany ny ankamaroan'ireo niharam-doza taminà fandidiana tsizarizary, satria zara raha mahazo ny fitseran'ny olona izy ireny.
35The following comments under lifestyle blog Shanghaiist's report on a series of protests in Seoul, South Korea, by victims of botched surgeries are rather typical:Ireto fanehoankevitra manaraka ireto no somary niavaka, tao amin'ny tatitry ny bilaogy miresaka ny fomba fiainan'ny Shanghaiist, momba ireo andiana hetsi-panoherana tao Seoul, Korea Atsimo, nataon'ireo niharan-doza taminà fandidiana tsizarizary :
36I don't have sympathy for people who fall for these ‘super cheap' schemes.Tsy manana fitserana ho an'ireo olona babon'ireny zavatra ‘faran'izay moravidy' ireny aho.
37Ok plastic surgeons aren't as qualified as real surgeons, but it still takes a lot of hard work and training to do it, if people are being cheapskates about it and trying to save money by using dodgy surgeons then they are hurting the honest ones who learn how to do it properly and are good at it.Ok tsy manana ny fahaizamanao toy ny an'ireo tena mpandidy manampahaizana ireo mpandidy mpanova endrika, nefa mbola ilàna asa mafy sy fiofànana ny fanaovana azy io, raha toa kahidy ny olona momba azy io dia mitady ny tsy handaniany vola fa mampiasa mpandidy mampiahiahy, avy eo ry zareo indray no miseho mamely ireo sasany nanao ny mety, nianatra ny fanaovana azy io araka ny tokony ho izy ary tena mamiratra amin'izany.
38I hate cosmetic surgery by the way, but the principle still stands.Na izany na tsy izany, hàlako ny fandidiana fanovàna endrika, saingy mitoetra foana ny fotokevitro.
39China probably suffers more than any other rich nation from this attitude of ‘why waste money on paying someone who actually knows what they're doing.Mety tena mijaly kokoa noho ireo firenena hafa manankarena i Shina amin'io toetsaina io, manao hoe ‘nahoana no handany volabe handoavana karaman'olona iray izay tena mahay tsara ny zavatra ataony'.
40People are born with a certain look and defining features.Teraka tao anaty endrika iray sy hoavy efa voafaritra ny olona.
41Are they denying their parents looks?Toheriny ve izany ny endrik'ireo ray aman-dreniny?
42There's a difference between surgery after an accident to repair cosmetic damage and this.Misy fahasamihafàny ny hoe fandidiana taorian'ny loza nihatra mba hanarenana ny endrika simba, sy ity eto ity.
43This is just pointless and detrimental.Tsy misy ilàna azy no sady manimba ito.
44Even when victims are courageous enough to face public scrutiny and tell their stories, their voices are often drowned out by the profit-driven social media marketing business.Na dia ampy fahavononana aza ireo niharan-doza hiatrehany ny fanatsinkafonan'ny daholobe sy hitantaràny ny tantaran'izy ireo, matetika ny feon'izy ireny no difotry ny fandraharahàna mampiasa tetikadim-barotra atosiky ny fikatsahana tombontsoa ety anaty media sosialy.
45The imbalance of information reflects the adverse effects of China's current Internet governance policies, which encourage the growth of online businesses while suppressing the development of virtual communities, such as those dedicated to feminist, consumer and citizen right issues, that can genuinely empower ordinary people to speak out.Ny tsy fifandanjan'ny torohay dia taratry ny vokadratsin'ny politikan'ny aterineto ankehitriny ataon'ny governemanta Shinoa, izay mandrisika ny fitomboan'ny fandraharahana ety anaty aterineto, raha toa kosa ka mamono ny firoboroboan'ireo vondrom-piarahamonina virtoaly, toy ireo izay manokan-tena amin'ny fiarovana ny vehivavy, ny mpanjifa ary ny olana momba ny zon'ny olompirenena, izay afaka hanome hery tsara ny olona tsotra mba haneho ny heviny.
46Ayo Awokoya also contributed to this post.Nandray anjara tamin'ity lahatsoratra ity koa i Ayo Awokoya.