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1Lebanon: Interview with the “Brofessional Review”Libanona: Resadresaka Nifanaovana Tamin'i “Brofessional Review”
2Nine months ago, a group of three designers and two advertising graduates teamed up to start a blog tackling everything related to design: advertising, fashion and media; they called it the “Brofessional Review”.Sivy volana lasa izay, nanangana bilaogy mifandraika amin'izay rehetra miompana amin'ny haibika (design) rehefa nivondrona ny andiana mpahaibika telo sy nahazo mari-pahaizana momba ny dokam-barotra anankiroa: dokambarotra, lamaody ary media; Nantsoiny hoe “Brofessional Review” izy io.
3Now, with more than 100 reviews in their archive, readers look forward to their posts/opinions whenever a new brand, advertising campaign or promo hits the market.Ankehitriny, efa mihoatra ny 100 ny revion-dry zareo ao amin'ny tahirin-keviny, miandry fatratra izay avoakany na ny heviny ny mpamaky raha vao misy marika na doka fanentanana na varoboba mipaka any amin'ny tsena.
4Global Voices Online interviewed them to know more about what they do. The “Brofessional Review” TeamNifampitafatafa tamin'izy ireo hahalalana bebe kokoa amin'izay ataony ny Global Voices Online.
5Global Voices Online: First of all, who are the Brofessional Review team members?Ny ekipa “Brofessional Review” Voices Online: Voalohany, iza ireo mpikambana ao amin'ny Brofessional Review?
6Brofessional Review: We are a team of 3 aspiring Graphic Designers and 2 Advertising graduates, relatively contributing to the blog.Brofessional Review: Hivoaka ho Mpahay sary amin'ny haibika ny telo aminay ary efa nahazo diplaoma amin'ny dokambarotra kosa ny roa aminay, ireo no mandray anjara amin'ny ankapobeny amin'ny bilaogy.
7Some members are more active than others but the whole team shares a set of principles regarding design related subject matters, and how to interact with the field.Misy ny mazoto kokoa noho ny hafa saingy samy mizara ny tohi-keviny eo amin'ny sehatry ny haibika amin'izay zavatra na lohahevitra resahiny sy ny fomba iaraha-miasa na ifanakalozan-kevitra eo amin'ny taranja (kianja).
8We agreed to be transparent and fun, a mix between cynicism and criticism, the ‘Brofessional' way.Nifanaiky izahay mba hangarahara sy hahay manala azy, fangarona fomba fisaina manivaka nefa tia tsikera, ny fomba ‘Brofessional'.
9GVO: What inspired you to start the blog?GVO: Inona no nahatonga anareo hanankevitra hanomboka bilaogy?
10BR: Admin I : Nothing in particular; Being very active as a designer and very opinionated as a person, I somehow reached a phase where I had so much to say but lacked the right platform.BR: Admin I : Tsy misy raha lazaina manokana; mavitrika dia mavitrika eo amin'ny haibika ary be fikirizana amin'ny maha-olona ahy tsotra, indraindray misy fotoana te-hilaza zavatra betsaka aho saingy tsy mahita ny sehatra anambaràna azy.
11It was a random intuitive moment when the idea came up and got reformulated to reach its present stage.Fotoana kisendrasendra no nahatongavan'ny hevitra ary novolavolaina indray no nahatrarany izao dingana izao.
12GVO: Have you ever received an official or unofficial response from an agency/brand you talked about?GVO: Efa nahazo valinteny ofisialy na tsia avy amin'ny marika na sampan-draharaha noresahinareo ve ianareo?
13BR: We receive responses almost constantly.BR: Saiky mahazo valiny hatrany izahay.
14It only took few weeks that the blog started getting a good amount of exposure.Herinandro vitsivitsy monja no nanombohan'ny bilaogy dia efa tsara toerana fantatry ny maro izy.
15Agencies started knowing about us and we got in contact with many brands' marketing managers.Efa manomboka mahafantatra anay ny sampan-draharaha ary efa maro ny mpitantana ny marketing (haivarotra) amin'ny marika maro no mifandray aminay.
16Responses varied between hate, hate and a reasonable amount of objective interaction.Isan-karazany ny valiny ka misy ny mankahala ary misy ny mifampidinika tsy mitongilana.
17After almost 8 months we've held meetings with many agencies discussing their work and we're still exchanging emails regarding such matters without affecting our tone or credibility.Manakaiky ny valo volana izao fa efa betsaka ny sampan-draharaha nifampiresaka taminay ny momba ny asany ary mbola mifandefa mailaka hatrany momba ny lohahevitra kanefa tsy nanova ny fomba fiteninay sy ny fitokisana anay izany.
18GVO: Based on the ads/campaigns you see and review, how do you describe the advertising business in Lebanon?GVO: Raha fotorina amin'ny fomba fanentanana na ny dokambarotra nojerenareo, ahoana ny hanavazavanareo ny fandraharahan'ny fanaovana dokambarotra ao Libanona?
19BR: The advertising scene in Lebanon is in desperate need for design.BR: Tena mila haibika mihitsy ny sehatry ny fanaovana dokambarotra ao Libanona.
20Design is not a technical medium; it's not a tool, but a thinking process.Tsy tekinikam-pampitan-kafatra io, tsy fitaovana fa fomba fisaina.
21The majority of our agencies tend to disregard process and go for the fast commercial work that lacks creativity and innovation.Saiky manadino izay fomba izay ny ankamaroan'ny sampan-draharaha fa mihazakazaka amin'ny asana mpivarotra izay tsy ahitana famoronana sy fanavaozana.
22To be fair, advertising in Lebanon is hypocrisy blended with clichés except the very few daring individuals trying to break through.Tsorina fa mbola fihatsaram-belatsihy feno fomba fijery efa lany andro ny fanaovana dokambarotra ao Libanona ankoatra ireo vitsy tena vitsy manandrana ny mamaky lay.
23GVO: What's the next step for Brofessional Review?GVO: Inona ny dingana manaraka ho an'ny Brofessional Review?
24BR: We are aiming to add more daring insights regarding design, featuring well-known design thinkers expressing their minds informally - The ‘Brofessional' way.BR: Mana-tanjona hanampy fahasahiana kokoa eo amin'ny fijery izahay eo amin'ny sehatry ny haibika (design), hanasongadina ireo kalazan'ny haibika hamahavahana ny ao an-tsainy - ny fomba ‘Brofessional'.
25Design is our main concern, whether talking advertising or fashion.Ny haibika no mahaliana anay, na miresaka dokambarotra io na lamaody.
26The next step will focus on interactivity with a higher dose of guts!Hifantoka amin'ny fifamalian'asa ahitana daozina fahasahiana ambony kokoa ny dingana manaraka!
27Thank you!Misaotra tompoko!
28You can follow the Brofessional Review on Twitter @BrofessionalR and on their Facebook page too.Azonao arahina ny Brofessional Review ao amin'ny Twitter @BrofessionalR sy ao amin'ny Pejy Facebook ihany koa.