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1Chinese Dating Website’s TV Advertisement BackfiresDokambarotry Ny Tranonkala Shinoa Fitadiavam-Bady Tamin'ny Fahitalavitra Niteraka Sahotaka
2One of China's biggest dating websites Baihe.com probably never imagined their seemingly smart and touching TV advertisement would backfire and lead to an online protest.Raha namoaka dokambarotra noheveriny ho mety tsara sy mamolivoly fo tamin'ny fahitalavitra ny Baihe.com, iray amin'ny habaka lehibe indrindra fampihaonana olona mitady vady ao Shina, dia tsy noeritreretiny velively hiteraka saritaka tao amin'ny tranonkala izany.
3In an effort to promote its offline dating service store, Beihe released a commercial on TV during Chinese New Year.Entina hampafantarana ny servisy Baihe fampihaonana olona mitady vady ivelan'ny tranonkala ilay dokambarotra navoaka tamin'ny fahitalavitra nandritra ny taombaovao shinoa.
4The holiday for family reunions is also a frustrating period for many Chinese singles as the attention and pressure surrounding personal matters from the whole family is simply unbearable.Fotoana mampisy lonilony ho an'ny Shinoa maro mbola mpitovo ihany koa ny fetim-pihaonam-pianakaviana fa be loatra ny fanindriana avy amin'ny fianakaviana manontolo te-hahalala bebe kokoa amin'ny fiainana manokana.
5So Baihe's 30-second commercial comes right in time.Hany ka tonga amin'ny fotoanany indrindra ilay dokambarotr'i Baihe maharitra 30 segondra.
6Screenshot of the commercial “Because of love, I won't wait”Pikantsarin'ny dokambarotra “Satria aho tia, tsy hiandry aho”
7It's about a young single woman who finally gets married for the sake of her dying grandma.Resahina ao amin'ny lahatsary ny vehivavy iray mpitovo izay nanambady ihany noho ny fampifaliana ny renibeny efa ho faty.
8Her grandma asks whether she's getting married each time she goes back home regardless of her successful academic and career achievements.Manontany hatrany ny renibeny isaky ny mody an-trano izy rahahanambady fa tsy mijery izay fahombiazany amin'ny fianarana sy ny asa any.
9The title reads: Because of love, I won't wait.Hoy ny fivakin'ny lohateny: Satria aho tia, tsy hiandry aho.
10The commercial only sends one message: Whether or not it's the right person, as long as you get married, you have fulfilled the family's wish, your personal wish and happiness should be subordinated to the family.Tokana ny hafatra alefan'ilay dokambarotra: Rehefa manambady ianao, na ilay tokony novadiana na tsia ilay olona natao mariazy taminao, dia manatontosa ny fanirian'ny fianakaviana ianao izay, tokony ho eo ambanin'ny fianakaviana ny fanirianao manokana sy ny fahasambaranao
11http://www.youtube.com/watch?http://www.youtube.com/watch?
12v=ul0KyzDK5Cs The commercial has triggered a lot of complaints online, saying it's trying to promote wrong marriage values by taking advantage of family kinship.v=ul0KyzDK5Cs Niteraka fitarainana maro an-tserasera ilay dokambarotra, milaza fa mampiroborobo soatoavina dison'ny mariazy amin'ny fanomezana tombondahiny ny fitsinjovana ny fianakaviana.
13On Feb 6 2014, netizen “Cai Puning” organized a campaign on Sina Weibo to protest against Baihe.Tamin'ny 6 Feb 2014, nanomana fanentanana tao amin'ny Sina Weibo hanoherana ny Baihe ny mpiserasera “Cai Puning”.
14Within less than two days, over 7 million people joined the campaign.Tao anatin'ny roa andro, nihoatra ny 7 tapitrisa ny olona niditra tao amin'ny fanentanana.
15They urged that the commercial should be banned and the Baihe website should apologize to the netizens.Nandrisika ry zareo fa tokony hoesorina ilay dokambarotra ary tokony hiala tsiny amin'ny mpiserasera ny Baihe.
16One netizen “Lao Chao” commented on Weibo:Naneho ny heviny tao amin'ny Weibo i “Lao Chao” mpiserasera iray:
17Before the dying old grandmother who cries urgently for her marriage, the girl rushed into marriage, and a lively life has become a sacrifice of family kinship.Mialoha ny hahafatesany ilay vaviantitra nitomany ny hanambadian-drazazavavy, nihazakazaka nanao mariazy razazavavy, ary dia lasa sorona ho an'ny fianakaviany ilay fiainana velombelona iray.
18This is the most horrible and ungrateful ad I've ever seen.Izay no [dokambarotra] mampihoron-koditra sy tsimifaditrovana indrindra hitako hatramin'izay
19Another netizen “Gongda Houyuaner” is more concerned about the gender inequality the commercial conveys:Mbola miahiahy kokoa amin'ny tsi-fitovian'ny lahy sy ny vavy entin'ilay dokambarotra i “Gongda Houyuaner“:
20Actually forced marriage is not so objectionable, but the expression of gender discrimination throughout annoys me.Tsy dia tena mila toherina ny fanerena hanambady raha ny marin, fa ny fanavakavahana ny lahy sy ny vavy ao anatin'ny resaka momba izany no mahasorena ahy.
21[The society] denies her academic career, and only recognizes the value of her marriage.Tsy mahalala ny lalam-pianarany sy ny lalan'ny asa nataony [ny fiaraha-monina], fa ny fanambadiany ihany no ekeny.