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1Can Kazakhstan's Sabina Altynbekova Banish Brand Borat?Afaka Manaisotra Ny Marika Borat-n'i Kazakhstan Ve i Sabina Altynbekova?
2Screenshot from Altynbekova's Instagram.Pikantsary tao amin'ny Instagram an'i Altynbekova.
3Teenager Sabina Altynbekova, a tall, attractive member of Kazakhstan's youth volleyball team, stole hearts from Japan to the Philippines and everywhere in between when playing in an international tournament in Taipei, Taiwan last summer.Nambabo ny fon'i Japana hatrao Filipina sy ny hafa manodidina azy ireo ilay tanora Sabina Altynbekova, mpikambana lava ranjanana sady manintona mpilalao volleyball avy ao Kazakhstan raha nilalao nandritra ny fifaninanana iraisampirenena tao Tapei, Taiwan tamin'ny fahavaratra lasa teo.
4For many observers of Sabina-mania, including her parents, it was all a bit too much.Hoan'ireo mpanara-baovao maro momba ny fironam-pitiavana an'i Sabina, anisan'izany ny ray aman-dreniny, dia lasa toa tafahoatra aza izany.
5But while Sabina was playing volleyball and communicating with a new flood of fans from other Asian nations watching the tournament, she was unconsciously building brands, both her own and that of her country, which is still suffering PR damage from Sacha Baron Cohen's cult classic Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.Saingy rehefa nilalao volley sy nifandray tamin'ireo mpankafy marobe vaovao avy ao amin'ny frenena Azia nijery ny fifaninana i Sabina, dia namorona marika tsinahy ho azy manokana sy ny firenena izay mizaka ny takaitra navelan'ilay sarimihetsika efa lasa fanta-daza nosoratana sy notontosain'i Sacha Baron Cohen mitondra ny lohateny hoe Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan [Borat: Fianarana ara-kolontsainan' Amerika Hahazoan'ny Firenena Kazakhstan Malaza Tombontsoa].
6Sabina is possibly a bit more conscious about the branding game now, and it would be hard not to be.Mety mahatsapa ny fametrahana mariky lalao ihany ankehitriny i Sabina, ary sarotra ihany ny tsy hanao izany.
7Her Instagram had reached 250,000 followers when Global Voices last wrote about her during peak Sabina-mania - now it has over 400,000 and lists an email sabina.manager@gmail.com, presumably belonging to a person that helps her model Swiss watches and visit adoring fans.Nahatratra 250.000 ny isan'ny mpanjohy azy tao amin'ny Instagram raha nanoratra momba azy nandritra ny fotoana nampalaza indrindra ny fanarahana ny vaovaon'i Sabina ny Global Voices ary mahatratra 400.000 mahery izany ankehitriny. Mipetraka ao amin'ny Instagram ihany koa ny mailaka sabina.manager@gmail.com izay voalaza fa an'olona mikarakara ireo endrim-pamataranandro Soisa [anaovany] sy ny fitsidihana ireo mpankafy mahafatifaty.
8Moreover, while media in the countries where she gained her overnight following, such as Indonesia, are still running stories about her as of this month, she has now gained a considerable profile domestically in the country of 17 million.Fanampin'izany, raha mbola eo ampikarohana ny tantara momba azy toy ny vao tamin'ity volana ity ireo haino aman-jerin'ireo firenena izay vao nahazoany mpanjohy vao haingana dia haingana, tahaka an'i Indonezia ohatra, dia nampiaka-danja ny lazany ao amin'ny fireneny niaviany ahitana mponina mponina 17 tapitrisa izy.
9Among the more intriguing of Altynbekova's Instagram posts since her viral appearance in Tapei came towards the end of last year, when she appeared to position herself as the anti-Borat:Anisan'ireo sary Instagraman'i Altynbekova manitikitika ny saina hatramin'ny nisehoany an-tsehatra tao Tapei ny nitranga tamin'ny faran'ny taona teo, raha nametraka ny ny tenany ho mifandaka amin'i Borat (=anti-Borat) izy:
10Clap for Borat an unsuccessful attempt You talked a lot about our country (not a very good things), even though he had no idea what a beautiful our country Kazakhstan☝️You failed, and you can't never imagine Kazakhstan in a bad light Your time is up.Tehaka hoan'ny Borat, andrana tsy nahomby niresahanao betsaka momba ny firenentsika (amin'ny zavatra tsy tsara), na dia tsy mahalala ny hatsaran'ny firenentsika Kazakhstan aza izy ☝️ Tsy nahomby ianao, ary tsy afaka hieritreritra an'i Kazakhstan amin'ny fanazavana ratsy ianao Tapitra ny fotoananao.
11You may only to watch as our country is increasingly growing and becoming more beautiful✌️Mety afaka mijery fotsiny ny fitomboana sy ny fihatsaran'ny firenenay ianao✌️
12The post, written first in Kazakh with [Altynbekova's] Russian and English translations, went down well among Sabina's followers:Voarain'ireo mpanjohy an'i Sabina tsara ny lahatsoratra nosoratana voalohany tamin'ny teny Kazakh niaraka tamin'ny dikantenin'i [Altynbekova] tamin'ny teny Rosiana sy Anglisy:
13Yeah!Eny!
14NOW I CAN ONLY SUPPORT U.AFAKA MANOHANA ANAO IRERY AHO.
15BECAUSE, YOU'VE DONE MORE THAN WE.SATRIA. NANAO MIHOATRA NOHO IZAHAY IANAO.
16THAN 1000 000 KAZAKHS CAN DO.MIHOATRA NOHO IZAY NATAON'NY KAZAKH 1000 000.
17OTHERS MAYBE LOVE U CAUSE OF UR WONDERFUL FACE AND UR TALANT, BUT I STARTED LOVE U, CAUSE OF UR BIG HEART AND LOVE.METY HITIA ANAO IHANY KOA NY HAFA NOHO NY ENDRIKAO MAHAFATIFATY SY NY TALENTANAO, SAINGY NANOMBOKA TIA ANAO AHO, NOHO NY FITIAVANA SY HATSARAM-PONAO.
18I HOPE, WMANANTENA AHO
19Let bad things come to all these rotten people like Borat and to you only good things, our beauty!Avelao ny zavatra ratsy hitranga amin'ireo olona mambo tahaka an'i Borat ary ho anao ihany ny zavatra tsara, ry tsaratarehinay!
20We should shave [Borat's] moustache with a blunt knifeTokony haratantsika amin'ny antsy dombo ny volombavan'i Borat
21If that last comment and others like it seem extreme, it should be remembered that for the people on the end of Borat, the parody was nothing more than a racist sucker punch in which Kazakhs were depicted as insular, incestuous, anti-semitic sleazes and more besides.Raha toa tafahotra ity fanehoan-kevitra farany sy ny hafa tahaka izany, dia tokony hotsarovana fa hoan'ny olona mankahala ny Borat, dia tsy inona tsy akory ilay sarimihetsika hala-tahaka maneso fa famelezan'ny mpanavakavaka izay namaritra ny Kazakhs ho mitoka-monina, mpijangajanga mpamely havaka akaiky, mpankahala jiosy (antisémites) ary ny ambiny mifanakaiky amin'izany.
22Had the film been about people from Nigeria, Jordan, Israel or even Romania (where it was filmed) Baron Cohen would surely have been buried by international outrage.Raha nanao sarimihetsika momba ny mponina avy ao Nizeria, Jordania, Isiraely na Romania (izay nanaovana ny horonantsary) i Baron Cohen dia ho niharan'ny fahatezerana Iraisampirenena izy.
23Obscurity makes Central Asia a cost-free target for all-comers, at the same time as sparing its political elites scrutiny over human rights abuses.Ny tsy fahalalàna no mahatonga an'i Azia Afovoany ho lasibatr'izay rehetra tonga, sady miaro ireo sangany ara-politika sy ho tratran'ny fanaraha-maso amin'ny fanitsakitsahana ny zon'olombelona.
24But is Altynbekova right about Borat's time being up?Saingy marina ve ny voalazan'i Altynbekova fa vita hatreo ny vanim-potoanan'i Borat?
25Not really.Tsy dia izany loatra.
26Articles published on Kazakhstan by major media outlets still make mandatory references to the ‘Mockumentary' and six years after its 2006 release a Kazakh sportswoman who won gold at a tournament in Kuwait was shocked to hear the sound of the Borat version of the national anthem playing instead of the real one.Ny lahatsoratra miresaka an'i Kazakhstan avoakan'ireo fampahalalam-baovao lehibe dia mbola mametraka hatrany ilay torohay fanesoana ho fizaha ary enin-taona taorian'ny famoahana azy tamin'ny 2006, dia tafintohina ilay mpanao fanatanjahatena Kazakh vavy iray nahazo medaly volamena raha nahare ny hiram-pireneny araka ny nanaovan'i Borat azy fa tsy ilay tena izy.
27Just a few months ago, a Dutch international footballer claimed that the only thing he knew about the Central Asian country was that “Borat is from Kazakhstan.”Vao volana vitsy lasa izay, nilaza ny mpilalao baolina kitra Nerlandey iray fa ny zavatra tokana fantany momba ny firenena Azia Afovoany dia “i Borat avy ao Kazakhstan.”
28These and thousands of other name checks in popular culture suggest that while Brand Sabina may have beaten back Brand Borat in East Asia, it still has a way to go in other parts of the world.Ireo sy ny fanamarinana anarana hafa malaza eo amin'ny kolontsain'ny mponina no ahafahana milaza fa raha voahiliky ny marika Sabina ny marika Borat any Azia atsinanana, dia mbola lavitra ny lalana any amin'ny faritra hafa manerana izao tontolo izao.