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1 | Japan: Crisis Management PR Lessons from Cabinet Secretary Edano This post is part of our special coverage on the Japan Earthquake 2011. | Japana: Ireo lesona mikasika ny fitantanana ny krizy amin'ny fifaneraserana amin'ny vahoaka, omen'i Edano, Mpitantsoratry ny Governemanta |
2 | The nation has been tuning in several times a day for Cabinet Secretary Yukio Edano's live press conferences. | |
3 | PR professional Takashi Kurosawa appreciates the man's style, detailing what Edano is doing right in the blog post “10 Things We can Learn from Cabinet Secretary Edano from the Perspective of Crisis Management PR” (枝野官房長官から学べる10のこと:危機管理広報の視点から). | |
4 | Kurosawa writes about communication, advertising and branding at his blog “the Public Returns“. | Ampahany amin'ny fandrakofana manokana ataonay momba ny Horohorontany Japana 2011 ity lahatsoratra ity. |
5 | This post was translated in its entirety with permission from the blogger. Twitpic user shiba36ms conveys his appreciation for Edano's work | Mitodika matetika amin'ny fahitalavitra ny firenena isan'andro hanarahana ny fivorina mivantana an'ny Sekreteran'ny kabinetra Yukio Edano. |
6 | In the midst of such a situation, there is one man who's attracting much attention: Cabinet Secretary Yukio Edano. | |
7 | His repeated appearances on the media without, we suspect, getting any sleep since the quake, have prompted not only the hashtag “#edano_nero [sleep_edano]” to become a global trending topic on Twitter, but also an article on The Wall Street Journal entitled “Tireless Edano Earns Twitter Respect” to be written. | |
8 | One important factor in the field of PR is risk management communications during an emergency situation. This is because a mishandling of the situation would lead to antagonizing not only the customers but also society as a whole. | Tian'ny manam-pahaizana amin'ny Fifandraisam-bahoaka Takashi Kurosawa ny fomban'ity lehilahy ity, milaza amin'ny antsipirihany ny zavatra tsara ataon'i Edano ao amin'ny lahatsoratry ny bilaogy “ireo zavatra 10 Fianatra amin'ny Mpitantsoratry ny Governemanta Edano mikasika ny Fifandraisam-bahoaka eo amin'ny Fahaiza-mandinika ny Fitantanana ny Krizy” (枝野官房長官から学べる10のこと:危機管理広報の視点から). |
9 | Edano's attitude has been exemplary from this perspective, and I have listed below the reasons why that is so. | Manoratra mikasika ny fifandraisana, dokam-barotra sy ny fitantanana ireo marika i Kurosawa ao amin'ny bilaoginy “the Public Returns“. |
10 | 2. Doesn't read out from a script and speaks in his own words instead. | Nahazoana alalana avy amin'ilay mpitoraka blaogy ny fandikana ity lahatsoratra ity manontolo. |
11 | 3. When pointing to a journalist to ask a question, he answers looking at him/her straight in the eye. 4. Doesn't deny possibilities (such as that of leakage of radiation) and accepts them as “possible”. | Ilay horohorontany Tohoku izay nikapoka tamin'ny 14:46 ny 11 Martsa 2011, dia nahatonga fahoriana, tsy tamin'ireo mponina tany amin'ireo faritra voadona ihany fa tamin'ireo izay nipetraka tany ivelany koa noho ny ireo loza nitranga tany amin'ny Foibe Noklearin'i Fukushima I. |
12 | 5. For factors that require expert knowledge, he first explains so but also voices his own opinion. | |
13 | 6. Repeatedly goes over points that might lead to misunderstanding. | Maneho ny fanohanany ny asan'i Edano ilay mpampiasa Twitpic shiba36ms |
14 | (The beginning of the video above taken on the 12th, or the explanation he gave about the 4th reactor -around 10:00 in the video below- are cases in point) | |
15 | 7. Clearly articulates the issues that are of the greatest interest to the audience, namely the possible impacts of radiation on the human body. | Maro ny mitsikera ireo valan-dresak'i Edano indrindra taorian'ilay tamin'ny 12 Martsa fa hoe tsy manome fampahalalana goavana izy na miezaka manafina ny tena zava-misy. |
16 | (Not only in terms of figures, but also about the fact that the time of exposure influences the overall impact.) | Ara-drariny kosa aloha, na izany aza, raha miresaka fotsiny mikasika ireo zavatra mifototra amin'ny zava-misy azo porofoina izy. |
17 | 8. Doesn't give evasive answers and instead answers as well as possible within the scope of the available facts. | Rehefa tsy misy fanavaozam-baovao, ny zavatra mety ho takatro (izay tsy manam-pahaizana) dia ny hoe tsy misy zava-baovao hatramin'ilay tafatafa farany. |
18 | 9. Always appears as the spokesman. | Te-haneho ny fiaraha-miory amin'ireo izay tra-doza tamin'ilay horohorontany aho. |
19 | 10. Gives concrete examples for what each citizen can do to contribute to the situation (conserve energy, don't send out chain e-mails, don't hoard, etc.) | |
20 | I would like to express my deepest sympathy to those who were afflicted by the earthquake. | Ampahany amin'ny fandrakofana manokana ataonay momba ny Horohorontany Japana 2011 ity lahatsoratra ity. |