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1 | Ecuador: The Use of Media During Constitutional Referendum Campaign | Ekoatera : ny fampiasana ny fampahalalam-baovao mandritra ny fampielezan-kevitra amin'ny fitsapan-kevi-bahoaka |
2 | Tarqui Grenadier during the libertarian evening in Quito -Photo by Presidencia de la Republica and used under Creative Commons. | Miaramila tamin'ny fankalazana ny fahaleovan-tena tao Kito. Sary tao amin'ny Presidencia de la Republica, ary ampiasaina miaraka amin'ny fepetran'ny Creative Commons. |
3 | August 10 is considered Ecuador's national holiday because on that date in 1809, the people of Quito led by national hero Eugenio Espejo declared their independence from Spain. Ecuadorans home and abroad celebrate Independence Day with flag-raisings, fireworks, music festivals, cultural exhibits and much more. | Andro tsy hiasana ny faha-10 Aogositra any Ekoatera, natao hahatsiarovana ny faha-10 Aogositra 1809 - andro nanambaran'ny mponina avy ao Kito, notarihin'i Eugenio Espejo ny fahaleovan-tenan'izy ireo avy amin'i Espana. |
4 | However, the blogosphere still has the upcoming Referendum on their minds, especially how mass media and particularly TV is contaminating minds of kids and people, and how these spaces are being over used by government to promote the Constitutional referendum. | Samy nankalaza ny fahaleovan-tenany amin'ny fananganana ny sainam-pireneny, ny afomanga, ny mozika sy ny fampisehoana ara-kolotsaina ny mponina avy eo Ekoatera, na ny any an-toerana na ireo zanaka am-pielezana. |
5 | | Tsy hadinon'ny mpitoraka blaogy koa nefa ny fitsapan-kevi-bahoaka hatao any Ekoatera, indrindra ny fampiasana ny filazam-baovao handisoana hevitra ny ankizy sy ny mponina, sy ny fampiasan'ny fanjakana be loatra ireny fitaovana ireny hanomezana vahana ity fitsipan-kevi-bahoaka mikasika ny lalam-panorenana ity. |
6 | Andres Martinez [es] from Ateniense in Madrid, speaks about the wrong understanding of free speech of the Ecuadoran television, and that they go beyond concept of ethics, morality and the normal limits of liberty. | I Andres Martinez [es], mpitoraka blaogy ao amin'ny Ateniense en Madrid dia miresaka ny fandikana vilana ny fahafahana maneho hevitra amin'ny fahita lavitra ao Ekoatera. Milaza moa izy fa tsy misy intsony ny fanajana ny asa, ny moraly ary ny fetran'ny fahafahana. |
7 | He calls it “Telegarbage”: | Faika-na fahitalavitra [Telegarbage] no niantsoany azy. |
8 | To this, the distortion of content by the mass media must be considered, and it is visible because it is protected by the fundamental right to broadcast information, they manipulate, attack, intoxicate, distort, pervert and miseducate. | Noho izany dia mila dinihina koa ny fandikana vilana amin'ireny fampitam-baovao fanta-bahoaka ireny. Taratra izany noho ny fanodikodinana, fanafihana, poizina, fandisoana, fampianaran-diso ataon'izy ireo mikasika ny fahafahana hampita vaovao. |
9 | Freedom of speech has ended due to it only being a freedom for the media, and not for society and the citizen, as it should be. | Manjary voafehin'ny fahafahan'ny fanaovan-gazety fotsiny ny fahafahana maneho hevitra fa tsy mihatra amin'ny mponina tsotra intsony. |
10 | La Alharaca [es] claims that there is a better use for the money spent by part of the government. | Nilaza kosa indray ny La Alharaca [es] fa tokony amin'ny zavatra hafa no handanian'ny fanjakana vola. |
11 | Working for one of the largest advertisements companies in Ecuador, she says that the spending of 40 million dollars for advertisements is way too much and has no precedent in Ecuadoran history. | Miasa amin'ny orinasa mpanao dokam-barotra lehibe ao Ecuador moa izy, ary nilaza fa be loatra raha $40 tapitrisa no laniana amin'ny dokam-barotra, ary tsy mbola nisy tahaka izany teo amin'ny tantaran'i Ekoatera. |
12 | Speaking on the TGRP (Target Gross Rating Points), she states: | Hoy indrindra izy raha niresaka ny TGRP (Target Gross Rating Points) : |
13 | The truth is that the gust of governmental advertising to which Ecuadorans are exposed is impressive. | Ny marina dia mahatalanjona mihitsy ny fampielezan-kevitra be ataon'ny governemanta amin'ny mponina ao Ekoatera. |
14 | It is almost $15 million dollars spent so far, which corresponds to a campaign worth 40 million dollars in the lapse of 19 months of government. | Efa mananika ny $15 tapitrisa no nampiasainy hatramin'izao, izany hoe mety hananika ny $40 tapitrisa izany mandritra ny 19 volana. |
15 | 15 million dollars have been distributed, based on discounts granted by the media, but the real value of the campaign is $ 40 million (according to source El Universo). | Io $15 tapitrisa io moa dia noho ny fihenam-bidy natolotr'ireo fampahalalam-baovao isan-karazany, fa $40 tapitrisa any ho any no tena tentim-bidiny. |