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1India: Introducing the Tata NanoIndia: Ny nampisehoana ny fiara Tata Nano
2The unveiling of Tata Nano, a new supermini car at the New Delhi Auto Expo today has created quite a commotion on the blogosphere.Nampisy tabataba tamin'ny tontolom-bolongana ihany ny nampisehoana ny Tata Nano, fiaramadinika vaovao aranty ao amin'ny New Delhi Auto Expo (rantin'ny fiara amidy eto New Delhi).
3The standard version of the car is 100,000 Rs (approximately 2500 USD) making it the cheapest car to hit the Indian market.Amidy 100,000 Rs (eo ho eo amin'ny 2500 USD eo) moa ny ny vidin'ny fiara iray ka mametraka azy ho fiara mora indrindra eo amin'ny tsena karana.
4The reception to the car has been quite mixed.Miharoharo ihany ny hevitry ny olona eo ampanaovana ny fety hamoahana ny fiara.
5Some claim that such a cheap car is only going to add to the infrastructure woes in Indian cities, already weighed by congested roads.Ny sasany miteny fa hanampy trotraka ny fahakelezan'ny lalana efa mitohatohana any amin'ny tanàna karana indray ny fahamoran'ity fiara ity.
6Plus, the potential of pollution increasing as more cars hit the road. However, a lot of people are extremely positive about the car.Ary mbola ho ratsiratsy kokoa ny fahalotoan'ny rivotra ateraky ny fahamaroan'ny fiara eny an'arabe.
7Indian Muslims writes that the car could have an interesting impact on rural India.Na izany aza dia faly dia faly ny ankamaroan'ny olona nandre ny fisiany.
8I agree with the critics that at least it is going to be a traffic disaster.Indian Muslims aloha no milaza fa tokony ho liana amin'ity fiara ity hatrany ambanivohitra karana any.
9Our cities are already seething with jams and crowded places.Ekeko ny tsikera fa ho tsentsina tanteraka ny fifamoivoizana.
10But then Ratan Tata is a businessman.Efa zatra fitohanan'ny fiara sy toerana vory vahoaka ny tanàn-dehibentsika.
11And his focus is on bringing products which people need at the cheapest possible price.Saingy mpandraharaha ange Ratan Tata e! ny tanjony dia ny hitondra vokatra mora indrindra araka izay ilain'ny olona.
12The infrastructure problems have to be solved by our policy makers and politicians.Anjaran'ny mpanao politika sy ny mpampiahatra politika no mamaha ny olan'ny fotodrafitrasa.
13And it may be too much to ask from them.Toy ny mila voatsiary ny mitaky izany.
14We have seen Bangalore and Pune become pathetic without much being done to keep pace with the exploding population of these cities.Hitantsika fa mihotakotaka ny tanànan'i Bangalore sy Pune raha tsy terena ny fandehanan-tongotra noho ny fitomboan'ny mponina haingana any amin'ireo tanàna ireo.
15I am sure if this car is a success it will be a traffic disaster.
16But then if we think outside our cities, in the rural areas, where 70% of India lives it could be a life changing thing.Saingy todiho kosa ny ivelan'ny tanàn-dehibe, any ambanivohitra itoeran'ny 70%n'ny mponina eto India, ataoko fa hanova ny fiainana any kosa io an!
17IndieQuill sums up the range of reactions, and points out that there is no reason for cars to be a luxury good.Natambatry IndieQuill ireo karazambalinteny ka navoitrany tsy misy anton-javatra ilazana ny fiara ho atao karazan'entana lafovidy (haitraitra).
18On the one hand, where the hell do any of us get off making the case that cars should remain a luxury?Amin'ny lafiny iray, hevitra avy aiza moa no nampidirana tao amintsika ny mahahaitraitra ny fiara?
19Ratan Tata might be indulging in a PR exercise but he's got a point when he says there are tons of families out there who're making do with extremely unsafe modes of transportation because they can't afford safer alternatives.Mety ho nanararaotra loatra Ratan Tata tamin'ny teny fanolorana saingy nahazo rariny (isa iray) izy raha miteny fa maro ny fianakaviana no miaritra ny fitaovam-pitaterana tsy voaaro noho ny tsy fisian'izay hafa azo antoka.
20Anybody who's seen a woman balance a tiny baby on her lap while clinging to her husband as they sit on his bike and make their way through bumper-to-bumper traffic has a lot of nerve arguing that that couple ought to stick with their bike so that the rest of us, with more money in our bank accounts, can swan around in our a/c cars.Efa samy nahita vehivavy mitrotro zaza sady mamihina amin'ny vadiny mivoy ny bisikileta ary manam-pahasahiana mandingandingana ireo aro-donam-piarakodia avokoa isika izay lasan'eritreritra fa tokony hamikitra amin'ny bisikileta ry zareo, hany ka mirehareha isika izay mba manana petra-bola betsaka kokoa any amin'ny banky ao anaty fiarantsika ao. Don't Trust The Indian Media!
21Don't Trust The Indian Media! has pictures of the car from the Auto Expo and writes that activists are likely to lose goodwill if they target people for being aspirational.(Aza mino ny fantsombaovao karana) no naneho an-tsary ny fiara tao amin'ny fampiratiana ary nanoratra fa toy ny tsy mitsinjo ny hafa ry zareo raha mitarika ny olona te-hanana.
22About Sunita Narain and R K Pachauri's comments on congestion and pollution, while valid stink of elitism I am afraid.Momba ny lazain'i Sunita Narain sy R K Pachauri amin'ny fitohanana sy ny fahalotoan'ny tontolo iainana izay ialako tsiny toy ny mamofopofona avonavom-pahaizana.
23People will protest against this car, but they should instead go after factories, after diesel generator sets and so much more.Hanohitra io fiara io ny olona, nefa tokony hanenjika ny ozinina, hanohitra ny maotera diesel na zavatra hafa koa.
24The problem with Indian greenies is that by protesting against the wrong things, they tend to lose goodwill.Ny olana amin'ny mpiaro ny tontolo iainana Karana dia any amin'ny tsy izy no toheriny, mirona manadino ny fitsinjovana ny hafa ry zareo.
25Remind me to cancel my subscription to Greenpeace.Ampahatsiarovy aho amin'ny hialako amin'ny Greenpeace.
26Don't go after people's aspirations guys, you lose goodwill.Aza ny tadiavin'ny olona ry zalahy no toherina a, adinonareo ny fitsinjovana ny hafa.
27Tell people to consume more smartly, and tell our government to spend more wisely and not allow unfettered development, but mobility and communications are the wrong things to go after.Ilazao ny olona hanjifa araka ny mety kokoa, ilazao ny governemantatsika ho matotra kokoa amin'ny fandaniana ary tsy hamela ny fampandrosoana nofinofy, saingy ny fivezivezena sy ny fifandraisan-davitra ity no (zavatra diso) enjehina.
28Ultrabrown expresses some safety concerns, but appears pretty positive about a car that promises - at the very least - protection from the elements.Manorotoro ny fomba fiarovana loza i Ultrabrown , saingy ankasitrahany tsara ny fiara izay mba manana fiarovana farafaharatsiny.
29Tata Motors just launched the modern-day equivalent of that Corolla, a car which costs less not only after adjusting for inflation, but in simple dollars as well.Namoaka ny fiara mifanahatahaka tamin'ny vanim-potoana nivoahan'ny Corolla ny Tata Motors, fiara amin'ny vidiny mora na dia eo aza ny sondro-bidim-piainana ihany, fa na dia amin'ny vidiny dolara koa aza.
30The Tata Nano isn't a beauty queen, nor does it come with a click wheel.Tsy manana ny hatsara-tarehin'ny mpanjakavavy ny Tata Nano, ary tsy mandeha amin'ny (bokotra tendritendrena).
31Its bumper curlicues evoke a late-model Ford Taurus, its absurdly high brow a boxfish.Mampahatsiahy ny maodelin'ny Ford Taurus farany ny fiarovam-pifandonany, toa be tampn-kandrina loatra tahaka ny fitoeran-trondro izy.
32But at just Rs. 1 lakh ($2,500), it could put safer transport into the hands of middle- and lower-class families across the world.Saingy vola 1 lakh ($2 500) fotsiny dia ahazoan'ny fianakaviana saranga antenantenany sy ny saranga ambany kokoa maneran-tany fitaovam-pitaterana azo antoka.
33Marketing Practice looks back at the time when the car was initially announced and scoffed at, and how the car probably doesn't need any marketing to boost sales.Nampahatsiahy ny lasa i Marketing Practice raha esoeso no setrin'ny nanambarana ny hanaovana azy voalohany, ka mety tsy ilana dokam-barotra akory ity fiara ity nefa ho be ny mpividy.
34In the marketing front, Nano had the dream start .Niainga tamin'ny nofinofy i Nano teo amin'ny sehatry ny haivarotra.
35Infact Nano may need no ads but heavy dose of positive PR during the launch.Raha ny marina dia tsy nila doka loatra i Nano fa teny fanolorana mafonja tsara nandritra ny famoahana azy ihany.
36The brand may have to counter the skepticism surrounding the performance .Ny marika no mety hampisalasala amin'ny zavatra mety ho vitany.
37Another nightmare is managing the initial rush of the customers.Mampanahy ihany koa ny fitantanana ny firohotan'ny mpanjifa voalohany.
38Since this is a car for the common man, there is every possibility that the customers could be given a raw treatment at the dealership touch- points.Noho izy fiara ho an'ny olona rehetra dia mety ho tsy tsara loatra ny fomba fandraisana eny amin'ny toeram-pivarotana azy.
39Indian marketers are still to wake up to the possibilities of a good customer service. How Tata and its dealers handle the initial euphoria will be something to watch for in the Customer-relationship perspective .Eo amin'ny sehatry ny fifandrasaina amin'ny mpanjifa dia zava-dehibe mila dinihin'ny Tata sy ny mpaninjarany tsara ny hihazonana hatrany fientanentanana voalohany.