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1Thailand: Videos Promoting Healthy LifestyleThailand: Lahatsary Fanentanana Mba Hiainana Ara-pahasalamana
2The Thai Health Promotion Foundation, an independent state agency set up in 2001 and funded by proceeds from tobacco and alcohol excise taxes, has been using video ads to promote healthy lifestyle among Thais.Ny Thai Health Promotion Foundation, Fikambanana ho Fampandrosoana ny Fahasalana, sampan-draharaham-panjakana mahaleotena (???) napetraka tamin'ny 2001 ary mahazo famatsiam-bola amin'ny hetra alaina amin'ny sigara (taxes d'accise) sy ny toaka, dia mampiasa fanentanana anaty lahatsary mba hampahafantarana ny fomba fiaina ara-pahasalamana eny anivon'ny Thais.
3Its recent anti-smoking ad which featured children became viral and was judged by many health advocates as the most effective anti-smoking ad in the world.Ny vao haingana amin'ny fanentanana tsy hifoka sigara nataony, izay nanasongadinana ankizy dia niparitaka be sy notsarain'ny maro amin'ireo mpiaro ny fahasalamana ho ny tsara indrindra eran-tany amin'ny fanentanana tsy hifoka sigara.
4http://www.youtube.com/watch?http://www.youtube.com/watch?
5v=-u-rhnV4l08v=-u-rhnV4l08
6Rebecca Cullers praises the simplicity of the video ad:Rebecca Cullers dia nidera ny endrika tsotran'ilay lahatsary fanentanana:
7It's being praised as one of the most effective anti-smoking ads ever, which is especially impressive considering it required little more than a few pieces of paper and two kids.Deraina ho ny iray isan'ny tsara indrindra eran-tany amin'ny fanentanana tsy hifoka sigara nandaitra, izay nahavariana indrindra indrindra noho ny fahitàna azy tsy nilàna afa-tsy singan-taratasy vitsy sy ankizy roa monja.
8Ogilvy Thailand's video stunt for the Thai Health Promotion Board racked up more than 960,000 views before being removed from YouTube for some reason.Ny lahatsarin'i Ogilvy Thailand, fanentanana ho an'ny Thai Health Promotion Board, dia efa nahangona mpijery maherin'ny 960.000 talohan'ny nanesorana azy tao amin'ny YouTube noho ny antony samihafa.
9It has since been reposted, with some of the duplicates continuing to gather audiences by the hundred thousandAvy eo ilay izy naverina navoaka tany an-kafa, izay ny dika mitovy aminy sasany dia nitohy nahangona mpijery hatramin'ny iray hetsy.
10Allegra Wiborg explains the effectiveness of the ad:Allegra Wiborg manazava ny mampahomby ilay fanentanana:
11Why does this tactic work?Nahoana no mandaitra io tetikady io?
12Here are my thoughts: the thought of children smoking is deeply upsetting.Ireto ny fihevitro: faran'izay mahatezitra ny fieritreretana ny fifohana sigara eo amin'ny ankizy.
13But why?Saingy ahoana?
14Because children's lives are precious, vulnerable, and in need of protection.Satria sarobidy ny ain'ny ankizy, marefo, ary mila fiarovana.
15Ah ha, then the poignant flip in the commercial: But do adults ever look in the mirror and say the same thing about their own lives?Ah ha, pejy haingam-pivadika niteraka hatezerana teo amin'ny resaka ara-barotra izany: Saingy moa ve mba mijery fitaratra sy miteny tahaka izany ireo olon-dehibe mikasika ny ain'izy ireo manokana?
16Below are some of the ads of the agency.Ireto ambany ireto ny sasany amin'ireo fanentanan'ilay masoivoho.
17In this video, a father was reminded about his smoking habits by his kidAo anatin'ity lahatsary ity, raim-pianakaviana iray no ampahatsiahivin'ny zanany ny fahazarany mifoka sigara.
18The setting in this another anti-smoking ad is a public parkNy toeram-pandrindràna ao anatin'ity fanentanana iray tsy hifoka sigara ity dia kianja ho an'ny daholobe
19The waitress showed her ‘love' for the smoking customer in this videoAsehon'ilay mpandroso sakafo an'ireo mpanjifa mifoka sigara ao anatin'ity lahatsary ity ny ‘fitiavany' azy ireo
20The smoking boss is lucky for having a loyal employee:Manana tombony ilay lehibe mifoka sigara amin'ny fanànany mpiasa tsy mijery arina an-tava:
21Aside from smoking, the agency also tackled alcoholism in its other videos.Ankoatry ny fifohana sigara, ilay masoivoho koa dia miady amin'ny fidorohana alikaola any anatin'ny lahatsariny hafa any.
22The video below offers practical tips on how to quit drinking alcoholNy lahatsary eto ambany dia manolotra torolàlana azo ampiharina amin'ny fomba hialàna amin'ny fidorohana alikaola.
23Lesson for drunk drivers:Lesona ho an'ireo mpamily mamolava :
24Road safety is also being promoted by the agency.Ny fisorohana loza eny an-dalambe dia anentanan'ilay masoivoho ihany koa.
25The dangers of speed driving are taught in this videoNy loza ateraky ny fandehanana mirimorimo dia resahana ato anatin'ity lahatsary ity
26A similar message about the need to limit speed while drivingHafatra mitovitovy amin'izay, mikasika ny filàna mametra ny hafainganam-pandeha rehefa mamily fiara
27A funny video promoting exerciseLahatsary mahatsikaiky iray manentana hanao fanatanjahantena
28Another video on the health benefits of regular exerciseLahatsary iray hafa momba ny tombontsoa ara-pahasalamana azo amin'ny fanaovana fanatanjahantena mitohy