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1 | Cambodia: Women Entrepreneurs and Social Media | Kambodza: Vehivavy Mpandraharaha sy ny Valantserasera |
2 | The Cambodian Women in Business page was established on Facebook in November 2009 to share the experience of women in doing business and networking in Cambodia. | Natsangana tao amin'ny facebook ny vondron'ny Vehivavy Kambodziana ao amin'ny fandraharahana ny volana Novambra 2009 mba hizarana ny traikefa ananan'ny vehivavy eo amin'ny sehatry ny fandraharahana sy ny hisiana tambazotra ao Kambodza. |
3 | Since then, a number of formal gatherings has been held by the network through the support of the International Finance Cooperation of Cambodia. | Nanomboka hatreo, dia nisy hatrany ny fivoriana notontosain'ny fikambanana izay notohanan'ny Famatsiambola Iraisampirenena ho amin'ny Fiarahamiasa ao Kambodza. |
4 | Last week, the first informal gathering was successfully organized through individual contributions. | Ny herinandro lasa teo, nahomby ny fivoriana tsy ara-potoana voalohany nialan'ny volan'ny tsirairay ny fikarakarana azy. |
5 | About 40 network participants showed up at the gathering last June 3 to discuss the role of Facebook in facilitating their various businesses. | Eo amin'ny 40 eo ireo mpandray anjara tamin'ny fihaonana tamin'ny 3 jona izay niresahana indrindra momba ny andraikitry ny Facebook tamin'ny fanamorana ny fandraharahana sahanin'ny tsirairay. |
6 | The event was participated by bloggers, e-entrepreneurs, business women, and civil society organizations. | Nandray anjara tamin'izany fotoana izany ny bilaogera, ny mpandraharaha, ny vehivavy mpandraharaha, ary ny fikambanan'ny fiarahamonim-pirenena. |
7 | Photo courtesy of @homePhotography by Jerry | Sary avy amin'i @home. |
8 | The discussion initially touched on the emergence of new social media tools which can reach a bigger and specialized target audience compared to the reach of the traditional media. | Sary nalain'i Jerry Nifantoka momba ny fisongadinan'ny fitaovana fampitam-baovao anaty fiaraha-monina izay mety hahazo mpanaraka manampahaizana betsaka kokoa raha oharina amin'izay tratran'ny fampitam-baovao mahazatra. |
9 | Then the panelists and participants shared some tips on how to maximize Facebook for the expansion of their businesses. | Manaraka izany, nahazoana sosokevitra maromaro amin'ny fomba fampiasana ny Facebook hampiroboroboana ny asa aman-draharahan'ny tsirairay ny tafatafa isan-tokony sy ny mpandray anjara. |
10 | “Ana and Jerry shared tricks on how to increase the number of fans: invite friends [while they are online, so that they can quickly respond to your friend request], encourage friends to click the “like” button as your page appears on their profile and your services are advertised through their profile; use advertising.” | “Nizara torohevitra i Ana sy i Jerry mba ampitomboina ny isan'ny mpankafy: omeo fanasana ny namana [rehefa eo am-piseraserana izy, dia afaka mamaly haingana ny fangatahana namana ataona ho azy], entanina ireo namana mba hanindry ny bokotra” tiana ” rehefa miseho eo amin'ny pejiny ny mombamomba anao ary voalaza na hita ao amin'ny mombamomba azy kosa ny zavatra ataonao, ampiasaina ny dokam-barotra “. |
11 | Then the e-commerce startup via Facebook was also discussed. | Avy eo niadian-kevitra ihany koa ny fampandehanana ny e-varotra amin'ny alalan'ny Facebook. |
12 | Linda Lee, a young university student and owner of an online shop named “Unique Style Online Shop,” urged other entrepreneurs to use various social media platforms to boost business profitability. | Linda Lee, tanora mpianatra eny amin'ny oniversite sy tompona magazay an-tserasera antsoina hoe “Unique Style Online Shop,” dia nandrisika ny mpandraharaha isan-karazany hampiasa ireo karazana valantserasera mba hampitomboana ny tombombarotry ny orinasa. |
13 | Linda emphasizes: | Nanamarika i Linda: |
14 | Photo by author: the lady who is holding the microphone is Linda Lee | Sary avy amin'ny mpanoratra: Linda Lee ilay vehivavy mitazona microphone |
15 | “If you sell online, the start up cost is very low: you don't need stock, no need of a shop, rental, electricity, staff.” | “Raha mivarotra an-tserasera ianao, ambany dia ambany ny masonkarena: tsy mila tahirin'entana, tsy mila magazay, manofa trano, jiro, mpiasa.” |
16 | She also advised that marketing and sale strategy will be more highly effective through the use of sweet language to better interact with clients. | Nanoro hevitra koa izy fa mahomby kokoa ny fampiasana haivarotra sy ny paikadim-barotra amin'ny fampiasana fiteny mahafinaritra hisian'ny fifampiresahana tsara amin'ny mpanjifa. |
17 | She added the importance of offering an easy way for delivery and payment methods. | Nolazainy ihany koa ny lanjan'ny fanamorana fanaterana ny entana lafo sy ny fanamorana ny fomba fandoavam-bola. |
18 | She shared some marketing strategies: | Nizara paikam-barotra vitsivitsy ihany koa izy: |
19 | “use sweet words and your users' language: this will make them trust you (you are friendly) and they can understand you (why use an English literary style when they use a mix of Khmer and short English words). | “mampiasà teny mamy sy ny fiteny ampiasan'ny mpifanerasera aminao: hitokisany ianao (sariaka ianao) ka mifankahazo ianareo (nahoana no hampiasa ny teny Anglisy ara-pitsipi-pitenenana raha toa ka mampiasa fifangaroan-teny Khmer sy teny Anglisy fohy izy ireo). |
20 | They feel they are like you. | Mieritreritra izy ireo fa mitovy aminy ianao. |
21 | There are businesses managed by men targeting women buyers (clothing, cosmetics) so they use exactly the same vocabulary and style with “woaw!” and “sweetie!”, a note by the Cambodia Women in Business | Misy orinasa tantanin'ny lehilahy izay mikendry mpanjifa vehivavy (fitafiana, fitaovana fikojana ny tarehy) ary mampiasa ny voambolana mitovy sy ny fomba fiteny “woaw!” sy ny “sweetie!”, fanamarihana nataon'ny Vehivavy Mpandraharaha Kambodziana |
22 | Most participants were interested to learn more on how to utilize social media power for their business interests. | Maro ireo mpandray anjara no liana hahalala bebe kokoa ny fomba fampiasana ny herin'ny valantserasera ho amin'ny tombotsoan'ny fandraharahana ataony. |
23 | They were also eager to understand methods that would promote better client interaction. | Maniry ihany koa izy ireo hahafantatra ny fomba tsara kokoa hifandraisana amin'ny mpanjifa. |
24 | More importantly, such informal gathering was perceived to be useful for women business networking in the country. | Izay tena zava-dehibe ihany koa dia ny fahitana fa ilaina ho amin'ny tambazotran'ny fandraharahana ao amin'ny firenena tokoa ilay fihaonana tsy ara-potoana. |
25 | Dr. Lili Sisombat, the event organizer and the creator of “Cambodia Women in Business” page, hopes that such unique networking in the business community will be sustained. | Manantena ny Dr. Lili Sisombat, mpikarakara ny hetsika sy mpanangana ny pejy “Vehivavy Kambodziana ao amin'ny fandraharahana” , fa haharitra hatrany ny tambazotra tokana momba ny fikambananan'ny fandraharahana. |