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1‘Small’ Georgia Takes on ‘Big’ Russia with New MediaMitandroka An'i Rosia ‘Lehibe’ i Georgia ‘Kely’ Miaraka Amin'ny Media Vaovao
2This post is part of our International Relations & Security coverage.Ity lahatsoratra ity dia ampahany amin'ny tatitray momba ny Fifandraisana & Fahatoniana Iraisam-pirenena.
3Georgia, located to the south of Russia, is your typical small state: it has a tiny population, a developing economy, and territorial disputes with its largest neighbor Russia.Zeorzia, any atsimon'i Rosia, no tena sary maneho ny atao hoe tena fanjakana kely: vahoaka faran'izay vitsy no ananany, toekarena an-dalam-pandrosoana, ary ady sisintany amin'i Rosia goavambe mpifanolo-bodirindrina aminy.
4In August 2008 when, Russia briefly invaded the tiny country, no one was particularly surprised that Georgia was unable to counter this show of force.Tamin'ny Aogositra 2008 rehefa nanani-bohitra fotoana fohy monja tao amin'ity fanjakàna kely ity i Rosia, tsy dia nahagaga ny olona loatra ny tsy nahafahan'i Zeorzia nanohitra io fanehoan-kery io.
5A small state by definition cannot project sufficient military or economic power to meet a security threat.Raha ara-pamaritana, ny firenena bitika iray tsy ho afaka hanana tetikasa ara-tafika sy ara-toekarena araka ny tokony ho izy hiatrehana fanozongozonana filaminana toy izany.
6Since such “hard power” options are unavailable to them, small states are often left with “soft power” as an only means of influencing their adversaries.Koa satria tsy misy an'izany “fahefana matanjaka” izany azon'izy ireo ianteherana, dia matetika no ‘fahefana malefaka' no avela ho an'ireo firenena bitika ho hany fitaovana enti-mandresy lahatra ireo mpifanandrina aminy.
7Soft power, comes in many flavors, not the least of which are public diplomacy and propaganda, traditionally costly endeavors.Ny Fanjakana malefaka dia tonga miaraka aminà laro maro hafa, ary tsy ambaka amin'iireny ny diplaomasiam-panjakana sy ny ronono an-tavy, ireo otrikarena lafo vidy nenti-paharazana.
8Fortunately for Georgia, soft power is easier to exercise in this global communication age.Soa ihany ho an'i Zeorzia, mora kokoa ny mampihatra ilay fahefana malefaka ao anatin'izao tontolon'ny serasera misy ankehitriny izao.
9For a politically hostile state (it wants to join NATO and has long opposed Russia's entry into the WTO), Georgia enjoys surpringly good standing among the Russian public.Ho anà fanjakana iray tsy mifankahazo ara-politika amin'i Rosia ( maniry hanatevin-daharana ny OTAN izy ary efa ela no nanohitra ny hidiran'i Rosia ao anatin'ny OMC), mahagaga fa mitàna toerana sy laza tsara eny anivon'ny vahoaka Rosiana i Zeorzia.
10This is partly because of Russia's historical relationship with the country, and Russian affinity for Georgian food and wine.Amin'ny ampahany, izany dia noho ny fifandraisana ara-tantaran'ilay firenena tamin' Rosia, ary ny fankafizan'ny Rosiana ny sakafo sy divay Zorziana.
11Another reason, however, is Georgian use of online communities to project soft power.Antony iray hafa, na izany aza, dia ny fampiasàn'ny Zeorziana ny vondrom-piarahamonina anaty aterineto hametrahana ny fahefana malefaka.
12Image uploaded by Flicker user Summersso CC BY-ND 2.0Sary nakarin'ilay mpampiasa Flickr Summersso CC BY-ND 2.0
13Even though most Georgians blog in Georgian, there is a sizable contingent of Russian speaking Georgians on Russia's most popular blogging platform LiveJournal (LJ) (a list of 200 such bloggers can be found here [ru].Na dia mamoaka amin'ny teny Zeorziana aza ny ankamaroan'ireo bilaogy Zeorziana, dia misy ihany koa maromaro amin'ny Rosiana no mahay ny teny Zeorziana ao amin'ny sehatra fitorahana bilaogy malaza LiveJournal (LJ) ao Rosia (azo jerena ato [ru] ny lisitra ahitàna biloagera 200 toy izany.
14If ever there is a poster boy of these bloggers, it's cyxymu [ru].)Raha toa ka ilaina ny haningana lehilahy iray amin'ireny bilaogera ireny, dia i cyxymu [ru] izay.)
15This Abkhazian blogger leaves an average of forty comments per day, which makes him a familiar “face” to followers of the RuNet (Russia's Internet).Ity Abkhazian bilaogera ity dia mamela hafatra manodidina ny efapolo isan'nadro, izay mahatonga azy ho ‘endrika' mahazatra ho an'ireo mpanjohy ny RuNet (Aterineton'i Rosia).
16cyxymu often engages Russian bloggers in polemics about Russo-Georgian relations.Matetika i cyxymu no mampiditra ireo Rosiana bilaogera ho anaty adihevitra mikasika ny fifandraisana Rosiana-Zeorziana.
17For example, he extensively covered the 2008 conflict, and has apparently made it onto someone's radar as a result.Ohatra, nitatitra betsaka ny fifandonana tamin'ny 2008 izy, ary vokatr'izay dia toa nanjary nahatonga azy ho ao anaty lasibatry ny hafa.
18In 2009 his Twitter and blog suffered a DDoS attack, in a similar vein to what Russian opposition members have recently faced.Tamin'ny 2009 ny Twitter sy bilaoginy dia niharan'ny fanafihana tamin'ny alalan'ny DDoS, mitovy tsy misy hafa amin'izay natrehan'ny Rosiana mpikambana ao amin'ny mpanohitra tsy ela akory izay.
19Coincidentally, one member of the Russian opposition currently lives and blogs in Georgia, Oleg Panfilov [ru] (olegpanfilov2).Toa nifanindry tamin'izany, mpikambana iray avy amin'ny fanoherana Rosiana no monina sy mibilaogy avy any Zeorzia amin'izao fotoana, Oleg Panfilov [ru] (olegpanfilov2).
20His original blog was hacked by the notorious hacker Hell, he now writes seven posts a day, in which he either castigates the Kremlin, or extols the virtues of its Georgian counterpart.Ny bilaoginy voalohany dia nojirihan'ilay mpijirika fanta-daza Hell, ary ankehitriny izy dia mamoaka lahatsoratra fito isanandro, ka ao anatin'ireny no anakianany an'i Kremlin, na koa hiderany ny hakanton'ireo Zeorziana mpiara-miaina aminy.
21In general, these and other bloggers give Russians an idea of everyday life in Georgia, often with pictures [ru].Amin'ny ankapobeny, ireny sy ireo bilaogera hafa dia manome hevitra isan'andro ho an'ny Rosiana momba ny fiainana ao Zeorzia, mazàna miaraka amin'ny sary [ru].
22Although some of them can be critical of the Saakashvilli government, they often give glowing reviews of the reforms it has initiated.Na dia mety ho manakiana ny governemanta Saakashvilli aza ny sasany amin'izy ireny, mazàna izy ireny no manome fomba fijery manindrahindra ny fanovàna natombony.
23Georgian bloggers are aware of their Russian readers, in fact, as described in a June 14th Tbilisi roundtable [ru], many of them write in Russian precisely to attract this audience.Ireo Zeorziana bilaogera dia mahatsapa ny fananany Rosiana ho mpamaky, raha ny marina, araka izay nofaritan'ny dinika nanodidina latabatra tamin'ny 14 Jona tao Tbilisi [ru], maro amin'izy ireo no manoratra amin'ny teny Rosiana noho ny antony manokana hampitomboana ny isan'ireo Rosiana hanaraka azy.
24Meanwhile, the Georgian government takes a different approach.Mandritra izany, ny governemanta Zeorziana dia naka fomba fanao hafa mihitsy.
25Recently, top rated Russian photo-blogger Rustem Adagamov was invited to visit Georgia by the Ministry of the Economy.Vao haingana, i Rustem Adagamov, Rosiana mpitoraka bilaogy an-tsary dia nahazo fanasàna hitsidika an'i Zeorzia avy amin'ny Ministeran'ny Toekarena.
26The several posts he wrote after his return are a mixture of travel writing and great advertisement copy for the revamped Georgian Justice Department and police force [ru].Ireo lahatsoratra maro nosoratany taorian'ny niverenany dia fifangaroanà fitantaràna fitsangantsanganana sy dokambarotra goavana ho an'ny departemantan'ny fitsarana sy ny mpitandro filaminana ao amin'ny polisy [ru] Zeorziana, izay vao avy navaozina.
27Adagamov is just the latest in a steady stream of Russian bloggers invited to Georgia by various government agencies.Adagamov no ohatra faran'izay akaiky indrindra amin'ireo Rosiana bilaogera nahazo fanasàna ho any Zeorzia avy amin'ireo sampan-draharaha samihafa ao amin'ny governemanta.
28The apparently corruption-free Georgian police is a particularly popular subject.Ny polisy Zeorziana izay toa lavitry ny kolikoly raha ny fijery azy no isan'ny lohahevitra iray nojerena manokana.
29Last year, another photo-blogger, zyalt, made a very similar post, [ru] which was collated from the posts of previous writers [ru], attracting accusations of blogging-for-hire.Tamin'ny taona lasa, mpitoraka bialogy an-tsary iray hafa, i zyalt, no nanoratra lahatsoratra iray [ru] tena tsy misy hafa amin'izay, izay fitsimponana sy fanambatambarana avy aminà lahatsoratr'ireo mpanoratra tany alohany [ru], izay niteraka fanamelohana hoe fitorahana bilaogy voakarama.
30Although the Georgian government seems to be following a conscious strategy of co-opting the Russian public through smart use of new media, it's unclear if it will soon see results.Na dia toa mampiasa tetikady voarindra aza ny governemanta Zeorziana amin'ny fanakaikezana ny vahoaka Rosiana amin'ny fampiasàna am-pahendrena ny media vaovao, tsy mbola mazava na hitondra vokatra haingana izy io na tsia. Izany eo ihany, eo ambanin'ny demaokrasia tsara rafitra no mandeha tsara ny diplaomasiam-panjakana.
31Ity lahatsoratra ity sy ny dikanteny amin'ny fiteny Espaniôla, Arabo ary Frantsay izay notohanan'ny International Security Network (ISN) dia ampahany amin'ny fiaraha-miasa hikatsahana ny hanomezana toerana ny feon'ireo olon-tsotra momba ny olana erantany eo amin'ny fifandraisana sy fahatoniana iraisam-pirenena.
32After all, public diplomacy works best under a functioning democracy.Ity lahatsoratra ity dia navoaka voalohany tao amin'ny bilaogy ISN, jereo ato ny tantara sasany mifandraika amin'izany.