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1WeChat Won't Show Chinese Users BMW Ads If It Thinks They're PoorWeChat : Tsy Hampiseho Ny Dokan'ny BMW Amin'ireo Shinoa Mpanjifa Azy Raha Mihevitra Azy Ireo Ho Mahantra
2Remix Image originally from Facebook.Sary nafangaro nalaina voalohany tao amin'ny Facebook.
3Labelled for reuse.Azo ampiasaina.
4Intrusive mobile ads can be annoying for many people.Manorisory olona marobe ny doka tsy niriana miditra amin'ny findainy.
5If a company tailors makes use of big data analytics to tailor the ads to the user, it can feel like an invasion of privacy, too.Raha toa ny orinasa iray mpanao akanjo ka mampiasa ny voka-pandalinana sy angon-drakitra goavana mba handrafetana doka halefa ho an'ny mpanjifa, dia azo raisina ho toy ny fisisihana amin'ny fiainana manokana koa izany.
6When WeChat launched ads in user friend circles on January 25, some users of the Chinese messaging app were miffed by ads for car manufacturer BMW not because they found them intrusive or too tailor-made - but because they couldn't see the ads at all.Rehefa nandefa doka hihodinkodina any anatin'ny faribolan'ireo namana akaiky ny WeChat tamin'ny 25 Janoary, tohina tamin'ilay doka ho an'ny mpanamboatra fiara BMW ny sasany tamin'ireo Shinoa mpampiasa ity fandefasana hafatra ity, tsy hoe satria hitan-dry zareo ho misisika loatra na diso natao tsara tefy ilay izy - fa satria tsy afaka mahita an'ilay doka akory ry zareo.
7They accuse WeChat of discriminating against users with lower incomes by swapping the BMW ads for ones showing smartphones or Coca-Cola instead.Ampangain-dry zareo ho manavakavaka ny mpanjifa kely fidiram-bola ny WeChat amin'ny fanoloany an'ilay dokan'ny BMW amin'ny iray hafa mampiseho “smartphones” na Coca-Cola.
8Many WeChat users' resentment was in reaction to a viral message explaining the use of big data behind the tailored ads.Maro amin'ny lonilonin'ireo mpampiasa ny WeChat no valy bontana ho an'ilay hafatra niparitaka be nanazava ny fomba fampiasàna ireo angon-drakitra goavana ao an-damosin'ireny doka tsara tefy ireny.
9The message was circulated online in image format:Tamin'ny endrika sary no nivezivezen'ilay hafatra tety anaty aterineto :
10They say the ads in WeChat friend circles are based on big data analytics by looking into the attribution of the language and photos used in the user's friend circle.Lazain-dry zareo fa ilay doka mivezivezy any anatin'ny faribolan'ireo namana akaiky ao amin'ny WeChat dia mifototra aminà voka-pandalinana ireo angon-drakitra goavana, amin'ny fijerena ny hametrahana ny fiteny sy ny sary nampiasaina ho ao anatin'ilay faribolan'ny mpinamana.
11The technology involves artificial intelligence including semantic understanding of the words and graphic analysis.Mampiasa ny antsoina hoe “intelligence artificielle” ilay teknolojia, izay afaka mandalina mamantatra feo sy sary.
12The so-called ads service is based on an experiment in artificial intelligence, which was developed inside [parent company] Tencent long ago.Mifototra amin'ny fanandramana ny resaka “intelligence artificielle” ilay ambara ho tolotra fanaovana doka, izay novokarina avy ao anatin'ny [orinasa reniny] Tencent, efa ela tany aloha tany.
13Here comes the answer [concerning the ads]: for those who have an annual income above one million yuan [approximately US $150,000] and can consume more, they receive BMW ads; for those who can afford a Xiao Mi [a local mobile brand], you get Vivo [a smart phone brand] ; and those who can't even afford Xiao Mi or even Red Mi, you get the Coco Cola ads.Ity no valiny [mikasika ireo doka]: ho an'ireo izay manana fidiram-bola ambonin'ny iray tapitrisa yuan isan-taona [eo amin'ny US $150,000] ary afaka mandany bebe kokoa, mahazo ilay doka avy amin'ny BMW ry zareo; ho an'ireo afaka mividy Xiao Mi iray [marika finday vokarina ao an-toerana], mahazo ny Vivo ianao [marika “smartphone”] ; ary ho an'ireo sady tsy afaka ny hividy Xiao Mi na Red Mi, ny doka Coco Cola no azonao.
14Those who have the time to hang around in friend circles but can't see any ads, the message from WeChat is: work hard if you don't have money, don't waste time refreshing your phone.Ho an'ireo izay manana fotoana hitafatafàna ao anatin'ny faribolan'ny mpinamana nefa tsy afaka ny hahita na dia doka iray aza, ny hafatra avy amin'ny WeChat dia hoe: miasà mafy raha toa ianao tsy manam-bola, aza mandany fotoana mamerina mamahana ny findainao.
15“Our Hui Zhou” (@我们的惠州), a user on Twitter-like website Weibo, is among those who kept refreshing his timeline to check if the BMW ad would eventually pop up:“Our Hui Zhou” (@我们的惠州), mpampiasa ny Weibo, tranonkala miendrika Twitter, no anisan'ireo izay namerina namahana ny rohim-baovaony hijerena raha toa ka mety hiditra ihany ilay doka avy amin'ny BMW :
16Distressed after refreshing the friend circle timeline all day and still I couldn't see the BMW ad… The friend circle ads are really sophisticated, and those who do not have income like me are discriminated against.Mijaly saina taorian'ny namerenana namàhana nandritry ny tontolo andro ny rohim-baovaon'ny faribolan'ny mpinamana kanefa tsy mbola nahita foana izay dokan'ny BMW… Tena mifangaro voraka be loatra ny doka mandeha any anaty faribolan'ny mpinamana, ary dia voahilikilika ireo izay tsy manana fidiram-bola tahaka ahy.
17Ma Weiwei (@马薇薇不算是昵称吧) couldn't see any ads in her WeChat friend circle timeline.Ma Weiwei (@马薇薇不算是昵称吧) tsy afaka nahita doka mihitsy tao anatin'ny faribolan'ny mpinamana WeChat misy azy.
18She commented sarcastically on Weibo:Naneho hevitra tamin-keso izy tao amin'ny Weibo:
19They say today WeChat launched ads in friend circles.Nilaza ry zareo fa nandefa doka tao amin'ny faribolan'ny mpinamana ny WeChat androany.
20As one of those who could not see any ads, I feel discriminated against by the app. No BMW, no smartphone, not even a f**king Coca-Cola ad - as the only storyteller in my friend's circle who does not show off fashion and banquets and who does not participate in any online-selling activities, I feel the hostility of e-business towards me.Amin'ny maha-iray amin'ireo tsy mba afaka nahita ilay doka, nahatsapa ho nahilikilik'ilay fampiasa aho. Tsy misy BMW, na smartphone, hatramin'izay doka Coca-Cola t%&y any aza - amin'ny maha-mpilaza tantara ahy ao anatin'ny faribolan'ny mpinamana misy ahy izay tsy mizesta aminà lamaody na fanasàna ary tsy mba mandray anjara aminà hetsika fifampivarotana ety anaty aterineto, tsapako ny haratsian-toetran'ny fandraharahana ety anaty aterineto natao ahy.
21It is interesting to see Chinese netizens' criticism of the use of big data in advertising as “discrimination” while their western counterparts have been vocal in their criticism of its potential to breach user privacy.Mahaliana ny mahita ny fanakianan'ireo Shinoa mpampiasa serasera ny fampiasàna ny angon-drakitra goavana any anaty dokam-barotra ho toy ny “fanavakavahana” raha toa kosa ireo tandrefana nampiakatra ny feony tamin'ny fanakianana ny fanimbazimbàn'izy io ny fiainana manokan'ireo mpampiasa.
22In the case of China, all online activities are monitored.Raha ny tranga manjo an'i Shina, voaara-maso daholo ny hetsika rehetra ety anaty aterineto.
23Within this virtual Panopticon, the prisoners can't speak out against surveillance, but if they're going to be watched anyway, they can at least demand equal treatment.Ao anatin'ity Panopticon virtoaly ity, tsy afaka miteny manohitra ny fanarahamaso ireo voafonja, saingy dia ho araha-maso ihany ry zareo anefa, fa farafaharatsiny mba afaka mitaky fomba fikarakaràna mitovy.