# | eng | mlg |
---|
1 | How a ‘Small Dream to Be the Change’ Grew Into a Charity With the Best Social Media Campaign in Uganda | ‘Nofinofy Kely Ho Lasa Fiovàna’, Hetsika Tsara Indrindran'ny Media Sosialy Any Oganda |
2 | The founder of 40 Days Over 40 Smiles Esther Kalenzi holding a baby during #BeSanta campaign. | Ny mpamorona ny 40 Days Over 40 Smiles (Maherin'ny Tsiky 40 ao anatin'ny 40 andro), Esther Kalenzi, mitazona zazakely mandritra ny hetsika #BeSanta. |
3 | Photo used with her permission. | Sary nahazoana alalana ny nampiasàna azy. |
4 | 40 Days Over 40 Smiles Foundation is a Kampala-based, youth-led charity organisation committed to helping vulnerable children and communities to access quality, all-round education support and entrepreneurial training aimed at self-sustainability. | Ao Kampala no misy ny fikambanana 40 Days Over 40 Smiles Foundation, fikambanana mpanao asa soa tarihan'ireo tanora nivonona ny hanampy ireo ankizy madinika ary ireo vondron'olona marefo, mba afaka mahazo zavatra tsara, amin'ny fanampiana amin'ny fampianarana sy fanomezana fampianarana mitantana ho amin'ny fahavitàna samirery sy maharitra ny fiainany. |
5 | The organisation relies on the use of social media as a platform for raising awareness and find solutions. | Mampiasa ireo media sosialy ilay fikambanana mba ho sehatra hanaovana fanentanana ary hitadiavana vahaolana. |
6 | 40 Days Over 40 Smiles started on 27 February, 2012, when Esther Kalenzi opened a Facebook page and then asked her friends to donate anything they had such as food, clothes, books, toys, money and join her during the Easter weekend to deliver the items and celebrate with the kids in two orphanages. | Nanomboka ny 27 Febroary 2012 ny 40 Days Over 40 Smiles, raha nanokatra pejy Facebook i Esther Kalenzi, ary avy eo nangataka ireo namany mba hanome izay zavatra hananany afaka homeny, sahala amin'ny sakafo, fitafiana, boky, kilalao, vola ary hiaraka aminy mandritra ny faran'ny herinandron'ny Pàka mba hitsinjara ireo entana sy hankalaza miaraka amin'ireo ankizy ao amin'ny toerana roa fitaizàna zaza kamboty. |
7 | On Easter weekend, they visited two orphanages where they played with the children, ate, danced and made merry. | Ny faran'ny herinandron'ny Pàka, nitsidika toerana roa fitaizàna zaza kamboty izy ireo ary niaraka nilalao tamin'ireo ankizy, nihinana, nandihy ary niravoravo. |
8 | They created over 40 Smiles. | Namorona Tsiky mihoatra ny 40 isa izy ireo. |
9 | I recently caught up with Esther Kalenzi to talk to her about 40 Days Over 40 Smiles. | Vao haingana aho no niaraka tamin'i Esther Kalenzi mba hiresaka momba ny 40 Days Over 40 Smiles. |
10 | Tumusiime Patrick (TP): Can your give a little background about yourself? | Tumusiime Patrick (TP): Afaka manome ny tena momba anao ve ianao? |
11 | Esther Kalenzi (EK): I am a Ugandan woman who is passionate about positive change within my community. | Esther Kalenzi (EK): Vehivavy Ogande aho, izay liana sy maniry mafy ny fiovana ho amin'ny tsara eo anatin'ny vondrom-piarahamonina misy ahy. |
12 | I use my friends, skills and networks to involve as many Ugandans especially the youth in improving the society which they live in. | Mampiasa ny namako aho, ny traikefa ary ny tambajotra mba hisarihana Ogande maro, indrindra ireo tanora ho amin'ny fampivoarana ny fiarahamonina izay iainany. |
13 | TP: 40 Days Over 40 Smiles has been in the news both in the local and international media. | TP: Niseho tany anaty filazam-baovao tao an-toerana sy maneran-tany ny 40 Days Over 40 Smiles. |
14 | Please share with us what it's all about and why the name “40 Days Over 40 Smiles”? | Azafady, mba zarao aminay hoe momba ny inona moa io ary nahoana ilay anarana hoe “40 Days Over 40 Smiles” no noraisina? |
15 | EK: It is a confluence of youth who use fun events and social media to raise funds which support vulnerable children. | EK: Ambohipihaonan'ireo tanora mampiasa ireo hetsika mahafinaritra sy ny media sosialy io, mba hanangonana vola entina hanampiana ireo ankizy marefo. |
16 | It is a registered organization that simply started as a small dream I had to ‘be the change' I wanted to see. | Fikambanana voarakitra ara-dalàna io, nianga fotsiny sahala amin'ny nofinofiko mba ‘ho fiovàna' iriako ho hita. |
17 | The name came about in 2012 during the lent period (40 days of fasting) when I opened a Facebook group and encouraged friends and family to donate material towards those who were less privileged and would not have family over Easter. | Niforona nandritra ilay fotoanan'ny fizaràna tamin'ny taona 2012 ilay anarana (40 andro fifadian-kanina), fony nanokatra vondrona tao amin'ny facebook aho, ary nandrisika ireo namana sy fianakaviana mba hanome fitaovana ho an'ireo tsy manana ary tsy afaka manana fianakaviana mandritra ny Pàka. |
18 | Over 40 smiles meant I was targeting 40 children or more. | Ny dikan'ilay hoe tsiky mihoatra ny 40 dia ankizy miisa 40 no mihoatra no nokasaiko. |
19 | That Easter weekend, we visited and distributed items to 150 children. | Tamin'io faran'ny herinandron'ny Pàka io, nitsidika ary nizara zavatra taminà ankizy miisa 150 izahay. |
20 | TP: Last year, 40 Days Over 40 Smiles emerged as the best social media campaign in Uganda, beating other companies like MTN and Airtel which are prominent telecom companies in Uganda. | TP: Ny taona lasa teo, nisandratra ho hetsika tsara indrindra ety anaty media sosialy ao Oganda ny “40 Days Over 40 Smiles”, nihoatra ireo orinasa hafa toy ny MTN sy Airtel, izay orinasan-tserasera sangany ao Oganda. |
21 | How did you manage to pull it off? | Ahoana no nahavitanareo izany? |
22 | EK: How did we pull it off? | EK: Ahoana no nahavitanay nanao izany? |
23 | I have no idea. | Tsy fantatro mihitsy. |
24 | People voted us and we won! | Nosafidian'ny olona izahay dia nandresy! |
25 | I think one of the things that stands out about us is that we are not commercial, we are driven by the need to help others. | Mieritreritra aho hoe ny zavatra mampiavaka anay dia izahay tsy mivarotra zavatra hahazoana tombony, mandeha amin'ny fikasàna hanampy ny hafa izahay. |
26 | We have invested our time, energy and resources in this relentlessly. | Tsy nitsitsy nampiasa ny fotoananay, ny hery ary ny fanananay izahay tao amin'io. |
27 | We didn't think we could beat such household names but I guess we must have done something right. | Tsy nieritreritra ny ho afaka handresy ireo anarana fanta-daza ireo izahay saingy heveriko hoe mety tena nanao zavatra tsara izahay. |
28 | TP: There are many ways to raise funds for charity, but 40 Days Over 40 Smiles mainly uses social media to raise funds. | TP: Betsaka ny làlana ahafahana manangona vola ho anà asa soa, fa mampiasa manokana ny media sosialy ny 40 Days Over 40 Smiles mba hanangonana vola. |
29 | Why did you choose this option? | Nahoana ianareo no nisafidy io hevitra iray io? |
30 | EK: Like I said before, the organization started as a Facebook group and did quite well. | EK: Araka ny voalazako teo aloha, nanomboka tamin'ny vondrona tao amin'ny Facebook ilay fikambanana ary nety tsara izany. |
31 | I thought we should continue with this winning formula. | Nieritreritra aho hoe tokony manohy amin'io fomba mety tsara sy mandresy io izahay. |
32 | Additionally, it is cheaper, close to our target group who are the youth and it is also accessible. | Fanampin'izany, mora kokoa io, manakaiky ny vondrona kendrenay izay ireo tanora, ary mora hidirana ihany koa io. |
33 | TP: From all the social media campaigns 40 days Over 40 Smiles has been running for the past two years, which one has been the most successful and why? | TP: Tamin'ireo hetsika amin'ny media sosialy rehetra, anisan'ireo nihodina tokoa ny 40 days Over 40 Smiles nandritra izay roa taona izay, iza tamin'ny hetsikareo no tena nahitàna fahombiazana indrindra, ary nahoana? |
34 | EK: It is undeniably #BuyABrick. | EK: Tsy azo lavina fa ny #BuyABrick. |
35 | We raised 8,000,000 Ugandan shillings (US$3,024) in 10 days online as we raised money to build a dormitory. | Nahangona vola mitentina 8.000.000 shillings ogande (3.024 dolara Amerikana) izahay tao anatin'ny 10 andro raha nanangona vola hanamboarana toerana fatoriana. |
36 | The team did a good job, we had a great plan that we executed and of course the support from the cyber world overwhelmed us. | Nanao asa tsara ireo ekipa, nanana lamin'asa lehibe notanterahinay izahay ary mazava ho azy fa nanototra anay ny fanohanan'ireo mpisera tao amin'ny tontolon'ny Aterineto. |
37 | TP: How do you manage to balance your personal social media activities and those of 40 days over 40 smiles? | TP: Ahoana ny handaminanao ny zavatra ataonao ao amin'ny media sosialinao manokana ary ireo an'ny 40 days over 40 smiles? |
38 | EK: Hmm, that is a tricky one. | EK: Hmm, fanontaniana sarotsarotra ihany izany. |
39 | To be honest the times I am most active on social media are when I am rallying people for a cause I believe in; whether it is 40-40, the cancer run or the story of a woman who succeeded against all odds. | Ny tena marina, ny tena andaniako fotoana ao amin'ny media sosialy dia rehefa manentana olona amin'ny antony iray inoako fa afaka tanterahana aho; na io ho an'ny 40-40, na zavatra atao ho an'ny homamiadana na ny tantaranà vehivavy iray izay nandresy na dia teo aza ny sakantsakana rehetra. |
40 | TP: Please describe a typical process you go through to run a social media campaign, for example the ‘Buy a Brick' campaign. | TP: Mba lazalazao hoe azafady ny dingana lalovanareo mba hampandehanana ny hetsika media sosialy iray, ohatra hoe ny hetsika ‘Buy a Brick'(mividiana biriky). |
41 | EK: Buy a brick for example had us think what the smallest component of a building is. | EK: Ny Buy a brick, ohatra, dia nampieritreritra anay ny hoe inona ny zavatra kely indrindra amin'ny fanorenana. |
42 | Of course there are things smaller than a brick but it is easy to relate to. | Marina fa misy ireo zavatra kely indrindra noho ny biriky, kanefa mora ny mampiseho ny tiana hahatongavana amin'izay. |
43 | Once we had that, we came up with the hash tag and then discussed how to execute it using the available resources. | Raha vao nanana an'izay izahay, nanao ilay tenifototra izahay ary nifanakalo hevitra mikasika ny fomba hanatanterahana izany amin'ny fampiasàna ireo fitaovana eo an-tànana. |
44 | We can't claim responsibility for all the success, we got so much support that we did not expect. | Tsy afaka hilaza izahay hoe tompon'andraikitra tamin'ny fahombiazana rehetra, satria nahazo fanohanana maro tsy araky ny noeritreretinay akory izahay. |
45 | TP: Do you think Ugandans and Africans as a whole look at social media as a major tool for positive social influence? | TP: Mieritreritra ve ianao fa toy fitaovana fototra entina manosika ho ny fiarahamonina ho amin'ny tsara kokoa no fahitàn'ireo Ogande sy Afrikana ny media sosialy ? |
46 | EK: Yes. | EK: Eny. |
47 | We are living proof that it works and shall continue to work. | Porofo mivaingana izao izahay fa mandaitra izany, ary hitohy hiasa hatrany. |
48 | TP: Many social media campaigns have not successfully lasted for more than a year. | TP: Maro ireo media sosialy tsy naharitra iray taona ary tsy nahitana vokany. |
49 | How has 40 Days Over 40 Smiles survived for two years now? | Ahoana no nahafahan'ny 40 Days Over 40 Smiles mbola niaina nandritra ny roa taona izao? |
50 | EK: To be honest we are overwhelmed by this. | EK: Raha ny marina dia tototr'izy ity izahay. |
51 | I strongly believe that the dedicated team I have and the fact that we are in it because we are passionate about the cause helps. | Mino mafy aho fa noho ireo ekipa tena manokan-tena amin'io ananako ary ao amin'io zahay satria tena liana sy mifantoka amin'ny anton'ilay fanampiana. |
52 | We did not set out to gain popularity and leave, we shall still be here even when (God forbid) we have only one loyal supporter. | Tsy nitady halaza izahay ary avy eo hiala, mbola eto foana izahay, ary na dia (mba tsy asian'Andriamanitra anie izany) olona iray mahatoky monja aza sisa no mpanohana anay. |
53 | TP: What are the main challenges you've had to deal with in using social media as a tool to raise funds for 40 Days Over 40 Smiles? | TP: Inona avy ireo fanamby natrehanao tamin'ny fampiasana ny media sosialy ho fitaovana entina manangona vola ho an'ny 40 Days Over 40 Smiles? |
54 | EK: Social media is not always ‘honest.' | EK: Tsy ‘milaza ny tena marina' matetika ny media sosialy. |
55 | Some people might seem like they are interested in helping yet it is just ‘for show' because they have an audience that they are trying to impress. | Misy ireo olona mety mody miseho ho tia hanampy anefa rehefa tena zohiana, entina ‘hampisehoana' fotsiny izany fa manana olona manaraka izy ireo, izay te-hoderaderaina. |
56 | Additionally, there is audience fatigue, sometimes a lot is going on and people will not take interest unless they see a benefit for them. | Fanampin'izany, miha reraka ireo mpanaraka, indraindray, misintaka ny maro ary tsy hiraharaha intsony ireo olona ireo raha tsy hoe mahita tombony ho azy. |
57 | TP: Do you plan on expanding the reach of the 40 Days Over 40 Smiles social media campaigns beyond the main social media platforms you currently use? | TP: Mieritreritra ny hanitatra ilay fanentanana 40 Days Over 40 Smiles tety anaty media sosialy handeha lavitra hihoatra ny sehatry ny media sosialy ampiasainao ankehitriny ve ianao? |
58 | EK: Yes, we are already in the process. | EK: Eny, eo an-dalam-panaovana izany mihitsy izao izahay. |
59 | We realize the constant need of innovativeness and versatility. | Mahita ny filàna lalandava ny famoronana sy ny tokony hahaizana manao ny zavatra rehetra izahay. |
60 | We would like to reach as many people as possible but above all, we need them to realize that this isn't a onetime project; it is a way of life. | Te-hahazo olona maro araka izay tratra izahay, anefa mialoha izany, mila azy ireo ho tonga saina izahay hoe tsy tetikasa vonjy tavan'andro io; fa fomba fiaina. |
61 | TP: Are there any particular people that you look up to for inspiration as you run the activities of 40 Days Over 40 Smiles? | TP: Misy olona manokana ve hoe alainao tàhaka sy manome fandrisihana anao rehefa manao ilay hetsiky ny 40 Days Over 40 Smiles ianao? |
62 | EK: There are several leaders from our time or before our time who have relentlessly followed their dreams and managed to garner support even when it was not the most popular thought. | EK: Misy ireo mpitondra maro amin'izao fotoanantsika izao sy teo alohan'izao fotoanantsika izao, izay tsy nitsahatra nanaraka ny nofinofiny ary niezaka naka fanohanana, na dia tsy hevitra nalaza be aza izany. |
63 | Mahatma Ghandi and Nelson Mandela come to mind. | Tonga ao an'eritreritra i Mahatma Ghandi sy i Nelson Mandela. |
64 | TP: What advice would you give to people out there that may want to do something similar to what 40 Days Over Smiles is doing? | TP: Inona ny torohevitra tianao homena ireo olona avy amin'izany, izay mety te-hanao zavatra mitovitovy amin'ny ataon'ny 40 Days Over Smiles tahàka izao? |
65 | EK: I would love for as many people as possible to follow their dreams, especially young people. | EK: Tiako tokoa raha maro araka izay azo atao ireo olona manaraka ny nofiny, indrindra ireo tanora. |
66 | Uganda is ripe with potential and we need to maximize the use of our very young population. | Manana fahafahana amin'izany i Oganda ary mila atao araka izay tratra ny fampiasana ireo vahoaka tanorakelintsika ireo. |
67 | It does not have to be exactly what 40-40 is doing but I would love for us to inspire positive agents and dreamers whether in the arts, music or whatever. | Tsy voatery hoe tena mitovy amin'ny zavatra ataon'ny 40-40 amin'izao izany, fa tiako raha misintona hevitra avy amin'ireo olona nitondra zavatra tsara sy ireo mpanonofinofy isika, mety hoe taokanto izany, mozika na zavatra hafa. |
68 | They simply need to get started. | Mila fotsiny manomboka ry zareo. |
69 | It always does seem it is impossible until it is done but if you believe in yourself and persist, you will see it come to fruition. | Toy ny hoe tsy ho afaka atao izany io matetika raha tsy efa atao, saingy rehefa mino ny tenanao ianao ary mikiry hatrany, ho hitanao ho lasa mitera-bokatra tanteraka izany. |