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1 | Hungary: Citizens Protest Against Auchan Shopping Mall | Hongrie: Manohitra ny tranombarotra Auchan ny mponina |
2 | What is actually happening at the Dunakeszi marsh? | Inona marina ny zava-mitranga any amin'ny honahonan'i Dunakeszi ? |
3 | The story of the marsh at Dunakeszi keeps going on since the end of 2009. | Mbola mitohy foana ny tantaran'ny honahonan'i Dunakeszi nanomboka tamin'ny faran'ny taona 2009. |
4 | The controversy concerns the expansion plans of a shopping mall of Auchan Hungary over an area covered by a marsh protected by the law. | Mikasika ny tetikasa fanitarana ny toeram-pivarotana lehibe iray any Auchan Hongrie amina faritra misy honahona izay arovan'ny lalàna no olana . |
5 | Greenfo, an environmental site, recently published an article [HUN] on the latest news in the case. | Nahitana Lahatsoratra [HUN] vao haingana mikasika ny vaovao farany amin'ity tranga ity ny tranonkala ara-tontolo iainanaGreenfo. |
6 | After the re-examination carried out by Hungary's National Inspectorate for Environment, Nature and Water, the area of the future parking lot was divided into two halves, and the examinations continue only on one of them. | Taorian'ny nandinihana indray izay nataon'ny Sampana mpanao famotorana nasionaly mikasika ny tontolo iainana, zava-boahary, sy ny rano (National Inspectorate for Environment, Nature and Water) any Hongrie, nozaraina misasaka ny faritra hanamboarana toeram-piantsonana rahatrizay, ary amin'ny ilany amin'izy ireo ihany sisa no anaovana ny fandinihana. |
7 | The site also reported that the leaders of the “marsh defenders” - Márton Sarkadi and György Kriska - were summoned for a hearing and accused of defamation and libel because of a fake Auchan brochure published on a website [HUN] that had been launched to draw attention to the Dunakeszi marsh's case. | Nilaza ihany koa ny tranonkala fa voaantso ho hadinkadinina ireo mpitarika ny “mpiaro ny honahona” - Márton Sarkadi sy György Kriska - ary noampangaina ho manao fanalam-baraka sy fanaovana tsinontsinona noho ny afisy Auchan tsy misy dikany naseho ao amin'ny tranonkala [HUN] izay nalefa mba hisarihana ny saina amin'ny trangan'ny honahonan'i Dunakeszi izy ireo . |
8 | Later a video was leaked and published on several sites with an entrepreneur who started to cut the trees in the area still under examination, saying he is working on the orders from Auchan. | Taty aoriana kely, nisy horonantsary mihetsika tafaporitsaka ary naseho tamin'ny tranonkala maro miaraka amina mpandraharaha izay manomboka manapaka hazo amin'ny faritra izay mbola eo ambany fandinihana, izay milaza fa miasa manaraka ny baikon'ny Auchan izy. |
9 | Péter Pacsuta, blogging under the nickname Pacsker, also shared [HUN] the video on his blog GreenR [HUN], and got an e-mail from Auchan's PR company, stating they hadn't started and wouldn't start any work until the final official decision was made. | Péter Pacsuta, mitoraka bilaogy mitondra ny anarana hoe Pacsker, ihany koa dia mizara [HUN] ny horonantsary eo amin'ny bilaoginy GreenR [HUN], ary nahazo mailaka avy amin'ny orinasa Auchan PR , milaza fa tsy nanomboka ny asa izy ireo ary tsy hanomboka na inona na inona raha tsy efa ofisialy ny fanapahan-kevitra noraisina . |
10 | The inspectorate investigated the scene again this Tuesday, representatives of Auchan Hungary, of Dunakeszi's municipality and of NGOs attended the “event” [HUN], which was also published on Facebook. | Nanadihady ny sehatra indray ny Inspektera ny Talata teo, ny solontenan'ny Auchan Hongrie , avy amin'ny fari-piadidian' i Dunakeszi ary ny avy amin'ny Fikambanana tsy miankina amin'ny fanjakana no nanatrika ny “fotoana ” [HUN], izay naseho tamin'ny Facebook ihany koa. |
11 | photo courtesy of Simon Molnár from lightwalker.aminus3.com | sary nahazoan-dalana avy amin'i Simon Molnár avy ao amin'ny lightwalker.aminus3.com |
12 | The Facebook effect | Ny fiantraikany tamin'ny Facebook |
13 | From the very start, Facebook has been a very important tool among citizens defending the marsh. | Hatrany am-boalohany mihitsy, tena fitaovana iray manan-danja lehibe ho an'ny mponina miaro ny honahona ny Facebook . |
14 | There is a group for saving the Dunakeszi marsh [HUN], and another one which calls citizens to boycott the shopping mall [HUN], they also used the hamster figures [HUN] of an Auchan commercial for a satirical piece [HUN]. | Misy ny vondrona ho an'ny fanavotana ny honahonan'i Dunakeszi [HUN], ary vondrona iray hafa koa izay miantso ny mponina amin'ny hanilihana ny toeram-pivarotana lehibe [HUN], mampiasa ny sarin'ny hamster [HUN]-n'ny fivarotana Auchan ihany koa izy ireo mba hampangotsoka ny tantara [HUN]. |
15 | Auchan Hungary is also very active in campaigning on Facebook [HUN]: they've started a page for environmentally conscious consuming, which fell into the same trap as Nestlé with Greenpeace's campaign. | Mafana fo ihany koa ny Auchan Hongrie amin'ny fampielezan-kevitra ao amin'ny Facebook [HUN]: nanomboka nanao pejy izy ireo ho an'ny fahatsapan-tenan'ny mpividy mikasika ny tontolo iainana , izay tratran'ny fandrika sahala amin'ny Nestlé miaraka amin'ny fampielezan-kevitr'i Greenpeace ihany koa. |
16 | Pacsker first tried to post [HUN] a link to Jin&Jang, the hamsters' page, but was not able to do that. | Niezaka nampiseho [HUN] rohy mankany amin'ny Jin&Jang aloha voalohany i Pacsker mikasika ny pejin'ny hamster fa tsy nahavita. |
17 | Later, he reported about the conscious consumer site of Auchan, shared a screenshot of the page, which got comments from the “marsh defenders” that were later deleted. | Taty aoriana, nitatitra vaovao mikasika ny tranonkala mikasika ny fahatsapan-tenan'ny mpividy any Auchan izy , ary mizara ny sary azo avy amin'ny fahitalavitra misy ny pejy izay nahazoana tsikera maro avy amin'ny “mpiaro ny honahona” , izay noesorina taty aoriana kely . |
18 | Pacsker wrote: | Hoy i Pacsker nanoratra : |
19 | Auchan couldn't stand publicity, being called to account, and the “truth” - so it stopped the wall of Auchan Hungary's page on Facebook. | Tsy afaka manao dokam-barotra i Auchan, noho izy antsoina hanome fanazavana , ary ny “marina” - ka noho izany, voasakana ny rindrin'ny pejin'ny Auchan Hongrie ao amin'ny Facebook. |
20 | Since midday afternoon, censorship is continuous, but those users who are unsatisfied with the environmental policy of the company are there and if not for a special request, then they are expressing their displeasure in comments to Auchan's own posts. […] | Nanomboka atoandro hatramin'ny hariva, nitohy foana ny fandraràna, fa ireo mpampiasa izay tsy afa-po amin'ny politikan'ny tontolo iainan'ny orinasa no eo ary raha tsy nahazoana fangatahana manokana, dia maneho ny tsy fifaliana amina tsikera ao amin'ny lahatsoratr'i Auchan ihany izy ireo . […] |
21 | The blogger effect | Ny vokatra avy amin'ny mpitoraka bilaogy |
22 | Bloggers of “Varacsk” asked some questions in their post [HUN] and asked their readers to write their opinion on Auchan's Facebook wall: | Mampiseho [HUN] sady mangataka ny mpamakiny ny mpitoraka bilaogy mba hanoratra ny heviny ao amin'ny rindrin'ny Facebookn'i Auchan: |
23 | […] I would like to ask only: is everything allowed here? | […] Te-hanontany fotsiny aho hoe : azo atao daholo ve eto ny zavatra rehetra? |
24 | We give money to the state, to inspectorates, to authorities, and everybody shuts up? | Omentsika vola ny fanjakana, ny inspektera, ny manam-pahefana, dia mangina ny olon-drehetra? |
25 | Who will stop these? | Iza no mba hanajanona an'izany? |
26 | (I see in front of my eyes the people flicking off the thing, that it is only a marsh, come on… if it was not effaced, where would you park your car? | ( Ny masoko izao mihitsy no nahita ilay olona nanao ilay zavatra, fa onaona fotsiny io hoy izy, tsy maninona izany … raha tsy vita izany, aiza no ametrahanao ny fiaranao? |
27 | Where would it stay while you are shopping for some superfluous things? | Aiza izany ny fiara no apetraka rehefa andeha hividy zavatra maro isan-karazany iny ianao? |
28 | Who cares that the Hungarian farmers are trimmed by this? | Iza no mba miraharaha fa ny tantsaha Hongroazy no tena voa amin'izy ity? |
29 | Who cares that the child of my grandson won't have the possibility to drink clean water and breathe clean air? | Iza no miraharaha fa ny zafikelin'ny dadabeko izao dia tsy hanana anjara hisotro rano madio intsony na koa hifoka rivotra madio? |
30 | Haven't you seen? | Mba hitanao ve? |
31 | The cold cut is only 640 HUF [approx. 3.15 USD] per kilo! […] | 640 HUF [eo ho eo amin'ny. 3.15 dolara amerikana] isan-kilao fotsiny ny fanapahana hazo maina! […] |
32 | Pacsker wrote a post [HUN] about the profit and deficit of Auchan, saying the results are like the results of the concept of karma: | Nanoratra lahatsoratra [HUN] mikasika ny tombony sy ny lany mikasika an'i Auchan i Pacsker milaza fa ny valiny dia mitovy amin'ny valin'ny fomba fijery karma: |
33 | […] This is what Auchan has to come round to. | […] Toy izany no nampiova hevitra an'i Auchan . |
34 | Either it cooperates with environmental protection and so it can keep its profit, or, if it does not cooperate, then it would reach its own goal against itself, being chased away from this country. | Na izy miara-miasa amin'ny fiarovana ny tontolo iainana amin'izay izy afaka mahazo tombony , na izy tsy miara-miasa, dia na ny tanjony aza tsy ho tratrany , izany hoe voaroaka eo amin'ny firenena izy. |
35 | When they consider people stupid and set the cutting of willows with thick trunks to “extirpating of ragweed and upkeeping of the area,” then they are not only spitting the nature in the eye, but spitting on themselves as well. | Rehefa mihevitra ny olona ho vendrana izy ireo ary mametraka ny fanapahana ny hazo ho vatan-kazo maina mba “hanalana ny honahona sy hanomanana ny faritra”, dia tsy vitan'ny manimba ny zava-boahary ampahibemaso fotsiny izy ireo, fa manimba azy ireo ihany koa . |
36 | The snake bites its own tail. | Ny rambony ihany no kaikerin'ny bibilava . |
37 | I hope Auchan understood the importance of the karma!” | Manantena aho fa azon'i Auchan ny maha- zava-dehibe ny karma!” |