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1 | France Sees Great Potential in the Chinese Tourism Industry | Shina, Paradisa Vaovao Ho An'ny Mpikarakara Fizahantany |
2 | The statistics this year for French tourism are a bit fuzzy. | Tsy mazava ny atontanisa momba ny vanim-potoana ny fizahantany frantsay. |
3 | Minister of Tourism Sylvia Pinel remains cautious with the numbers while the results from Protourisme, the reference point for tourism studies, look gloomy [fr]. | Ny Minisitry ny fizahan-tany Sylvia Pinel dia mailo tokoa kanefa mampahonena ny valin'ny fanadihadiana nataon'ny kabinetra Protourisme, izay hitarafana ny fanadihadiana ara-pizahantany. |
4 | But in China, predictions for the tourism industry are crystal clear: the market is promising. | Mazava kosa ny vinavina ho an'i Shina, misy fanantenana tokoa ny tsena . |
5 | Therefore, tour operators, especially French ones, have decided to advance development in this area, beginning with vacation resorts group Club Med. | Nanapa-kevitra ny hanafaingana ny fandrosoany ny mpikirakira fizahan-tany, atomboka amin'ny Club Med izany. |
6 | China is a highly sought-after market for tourism, and for good reason. | Tena hifampitadiavana tokoa ny tsenan'ny fizahantany shinoa noho ny antony samihafa. |
7 | Tourism is a relatively new concept in the country [fr]. It began in the late 1990s, when Chinese employees were given two days of rest per week, and then nine holidays a year. | Ny fizahantany dia tranga vaovao mihitsy any Shina, izay niseho ny faran'ny taona 1990, rehefa nomena fialan-tsasatra 2 andro isan-kerinandro ny Shinoa, avy eo 9 andro tsy fiasana isan-taona. |
8 | As a result, tourism shot up dramatically. | Io avy eo no nanaitra tampoka ny fizahan-tany. |
9 | Now, Chinese spending abroad has grown 40 percent from 2011 to 2012 [fr]. | Ankehitriny, niakatra 40% ny fandaniana ivelany ataon'ny shinoa niakatra ny 2011 ka hatramin'ny 2012. |
10 | China a Huge Market for Tour Operators | Shina, Tsenam-barotra goavambe ho an'ny mpikarakara fizahan-tany |
11 | We tend to think immediately of Chinese tourism abroad. | Manana fironan-kevitra mandeha ho azy isika mikasika ny fizahantany shinoa aty ivelany. |
12 | The figures are in fact significant. | Miteny ho azy ny isa. |
13 | According to the Business Insider, the number of overseas trips went from 10 million in 2000 to 83 million in 2012. | Araka ny Business Insider, raha 10 tapitrisa ny taona 2000 ny isan'ny fandehanana mankany ivelany dia lasa 83 tapitrisa tamin'ny 2012. |
14 | But before setting off for foreign lands, the Chinese are interested in their own country first. | Fa mialoha ny hisidinany hivoaka aty ivelany, dia liana amin'ny fireneny aloha ny Shinoa. |
15 | Chinese domestic tourism far exceeds the international sort. | Ny fizahan-tany anatiny dia mihoatra lavitra noho ny fizahan-tany ivelan'i Shina. |
16 | A study shows [fr] that a total of 300 million Chinese tourists have travelled within China, compared to 15 million international tourists, generating 110 billion US dollars, against 30 billion US dollars for domestic tourism. | Miisa 300 tapitrisa ny shinoa nitsidika an'i shina raha 15 tapitrisa kosa no nisafidy ny any ivelany izay namokatra 110 miliara dolara raha 30 miliara ny fizahan-tany anatiny. |
17 | Chinese tourists (Marc Ben Fatma, license CC-BY-NC 2.0) | Mpizahatany Shinoa nalain'i Marc Ben Fatma - fahazaondalana CC-BY-NC 2.0 |
18 | The trend represents a huge expansion opportunity for tour operators, many of whom have set up shop on the Chinese market. | Tena fotoana tsara izany hampandrosoana haingana ny mpikirakira fizahan-tany, izay maro tokoa ny niditra tamin'ilay tsena shinoa. |
19 | Havas Voyages Vacances, Mandarin Voyages, and Nouvelles Frontières are among the hundred or so agencies that have come to offer tours [fr] in mainland China. | Ao anatin'ireo masoivoho an-jatony mamolavola lalan-kaleha ao amin'Ampiran'ny Afovoany ny Havas Voyages Vacances, Mandarin Voyages, Nouvelles Frontières, raha tsy hitanisa afatsy ireo. |
20 | Club Med Eyes China | Ny Club Med mitady hanao azy ho tsena faharoa |
21 | Club Med drew attention recently when it announced its ambitious plans for China [fr]. | Niavaka manokana ny Club Mediteranee tamin'ny nizarany ilay vina sahisahy kasainy atao any Shina. |
22 | The company intends to gain market share in the country, particularly since the European market, and more specifically the French market, is in a steep downswing. | Mikasa ny hahazo tsena ao ny vondrona, fa nahitana fitotonganana tokoa ny tsena eoropeana, indrindra ny tsena frantsay. |
23 | Its goal is to win over some 200,000 customers by the end of 2015, with five villages and resorts opening in 2013. | Ny tanjona dia ny hahazo mpanjifa 200 000 amin'ny faran'ny taona 2015 amin'ny fananana toerana 5 sy hotely avo karazana misokatra dieny taona 2013. |
24 | China will then become Club Med's second-biggest market [fr]: | Ho tsenam-barotra faharoan'ny Club Med i Shina. |
25 | There are 80,000 Chinese tourists who will go to Club Med resorts this year. In 2015, with 200,000 members, five local villages and resorts built for the occasion, China will become the second-largest market for the company. | Heverina ho tena lafo ny fampiasam-bola ilaina amin'ny fanamboarana ireo tanana mahafinaritra ireo, indrindra fa ilay kasaina ao amin'ny nosy tropikalin'i Hainan any atsimo ny firenena izay ipetrahan'ireo shinoa tena mpanakarena. |
26 | In fact, from a global perspective, it's in Asia that Club Med will be able to pursue its high-end marketing strategies thanks to the growing wealth of the Asian middle class. | |
27 | The investment required to build these deluxe villages, especially the one planned for the tropical islands of Hainan province in southern China [fr], where the wealthiest Chinese investors can be found, promises to be colossal. | |
28 | The two main shareholders, AXA PE and Fosun, launched a friendly takeover bid for the Club to obtain 50.1 percent of the capital and voting rights. The move would lift short-term shareholder constraints, immediately free up some liquid assets, and allow them to accelerate their international strategy at will. | Mba hialana ny olana fohy ezaka mianjady amin'ny mpiombonantoka, dia avoaka avy hatrany ny loharanom-bola ary atao izay hafainganina malalaka ny stratejia iraisam-pirenena, nametraka OPA ara-pinamanana amin'ny Club mba hahazoana ny 50,1%-n'ny renivola sy ny fahazon-dalana mifidy ny mpiombonantoka roa lehibe AXA PE sy ny Fosun . |
29 | In an interview with Le Figaro, Fosun chairman Guo Guangchang made no secret of the takeover bid's purpose at this turning point in Club Med's development: | Tao amin'ny resadresaka natao tao amin'ny Figaro, Guo Guangchang, prezidan'ny Fosun tsy nanafina ny tanjon'ila OPA, kanefa tena ao anatin'ny kihon-dalan'ny fampivelarana indrindra ny Club: |
30 | Fosun has been a shareholder in Club Med for three years. The bid we're presenting with Axa PE and management has two aims. | Efa ho telo taona izao i Fosun no mpiombon'antoka an'i Club Med. Manana tanjona roa ny tolotra, izay asehonay amin'ny alalan'i Axa PE sy ny fandrindrana. |
31 | The first is to give the Club a stable shareholder base for a minimum period of five years. | Ny voalohany dia ny hanome ny Club mpiombon'antoka matotra ao anatin'ny dimy taona farafahakeliny. |
32 | The second is to support its development in the Asian market, particularly in China. | Ny faharoa dia ny hiara-dalana aminy amin'ny fampivelarana ny tsena aziatika, sy ao Shina indrindra indrindra. |
33 | For now, the Court of Appeals is holding up the bid until it rules on appeals filed by minority shareholders. | Fa amin'izao aloha, Miandry ny fanapaka-kevitry ny fitsarana ambony ny OPA noho ny fitarainana napetrak'ireo mpiombon'antoka madinidinika. |
34 | The ruling should come by the end of September. | Tokony ho fantatra mialoha ny volana septambra izany. |
35 | These minority appeals dispute the validation of the takeover bid by the Financial Market Authority (French initials, AMF). So far, the grounds of the dispute remain unclear. | Miorina amin'ny antony mbola manjavozavo ny fitarainana mitsipaka ny fanekena ny OPA nataon'ny AMF Fahefana misahana ny Tsena Ara-bola . |