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1 | How the Merger of Two of its Largest Providers May Transform the French Telco Market | Ny Tsenam-barotry Ny Fifandraisan-davitra: Novain'ny Fitambaran'ny SFR-Numericable? |
2 | | Fijerena ireo làlana marosampana amin'ny alalan'ny ampahan'ny Aterineto - avy amin'ny Tetikasa Opte CC BY 2.5 |
3 | The recent merger between French telcos SFR and Numericable is but another example of the broader trend that dominates today's telecommunications market: operators are seeking to integrate their products in order to respond to their business clients' growing desire for streamlined communications solutions. | Maneho ireo fironana mavesatra iainan'ny tsenam-barotry ny fifandraisan-davitra amin'izao fotoana ny fitambaran'ny SFR-Numericable: hamaliana ny faniriana misongan'ireo matianina mba hitsinjaraina araka ny tokony ho izy ireo fitaovany, dia mikatsaka ny hampivondrona ireo tolotra avy aminy ireo mpandraharaha amin'ny fifandraisan-davitra. |
4 | | Mandrahona ny toerana bahanan'ny Orange ihany koa io fitambarana io, izay hatreto dia mpandraharaha omen'ireo mpitantana orinasa tombony. |
5 | This merger also threatens the dominance of Orange, which - until now- has enjoyed a privileged position among corporate and business clients. | Miaraka amin'ny fitambaran'ny SFR sy ny Numericable, mivonona ny hiatrika toe-javatra goavam-be ny tsenam-barotry ny fifandraisan-davitry ny orinasa. |
6 | The merger is a major operation which is poised to radically transform the corporate telecommunications market. | Tetikasa goavana izany, ireo orinasa roa ireo rahateo dia efa mitoetra tsara eo amin'ny tsenam-barotra matianina. |
7 | Each of the 2 companies already has a significant individual market presence and there have been no comparable upheavals since 2005, when Cegetel and Neuf Telecom merged to form Neuf Cegetel (which then became a subsidiary of SFR). | Raha te-hanana toe-javatra goavana sahala amin'izay, mila miverina amin'ny taona 2005, tamin'ny fotoanan'ny firaisan'ny Cegetel sy ny Neuf Telecom, izay nanome ny Neuf Cegetel, izay lasa sampan'ny orinasa SFR avy eo. |
8 | Since 2010, many players have been ‘merged out' of the telco market (the Club Internet, AOL, Telecom Italia and Cegetel brands, for example, have all been retired). | Hatramin'ny 2010, mpandray anjara maro teo amin'ny Aterineto sy ny fifandraisana no nanjavona tamin'ny alalan'ny fitambarana (Club internet, AOL, Telecom Italia, Cegetel, sns.). |
9 | This has been the market's way of responding to operators' growing desire to at once be present in both the fixed-line and the mobile markets. | Efa an-taonany vitsivitsy izao no misy fanavaozan-drafitra ara-teknika eo amin'ny tsenam-barotra noho ny finiavana misongan'ireo mpandraharaha hanamafy ny fisiany na eo amin'ny tsenam-barotry ny antso an-tariby, na ny finday. |
10 | The merger between SFR and Numericable falls neatly in line with this trend - it would appear that the companies are trying to merge in order to meet consumer expectations concerning price and simplicity. | Noho izany fomba fijery izany indrindra no hitambaran'ny SFR sy ny Numericable, mba hamaliana ireo hetahetan'ny mpanjifa eo amin'ny lafiny sandany sy hamoràny. Hifameno tokoa mantsy ireo tolotry ny roa tonta. |
11 | | Nosafidian'ny SFR manokana ny Completel, sampana B-to-B (Business to Business) an'ny Numericable, satria misahana ny “fibre optique” miaraka aminà tambajotra FTTO (Fibre any amin'ny Birao) goavana, raha toa ka ny anjara asan'ny SFR Business Team voalohany indrindra dia ny manome ny finday, ny xDSL, ny fampiantranoana, ny fibre ary ny cloud. |
12 | This market pattern has also been driven by the fact that operators need to invest heavily in new infrastructure to maintain their quality of service. | Ny hevitra dia ny hiankinana amin'ireo tolotra mitovy zotra ka hanome tolotra fifandraisana mitambatra, izay ankafizin'ireo orinasa manokana, satria ahitana ireo fomba fifandraisana mivantana amin'olona maro, ireo fitaovam-piasàna iraisana ary ny tontolo informatika. |
13 | The SFR-Numericable merger, for example, will help both of the merging companies to meet their needs in this field. | Atosiky ny filàn'ireo mpandraharaha hampiasa volabe eo amina fotodrafitrasa vaovao ihany koa io zotra fanavaozana rafitra io mba hihazonana ny hatsaran'ny tolotra. |
14 | Lionnel Piar, Telecommunications vice-president at CGI Consulting stated : | Izany ihany koa no atolotr'ity fitambarana ity: |
15 | From an industry perspective, the interesting thing about this merger is that, on the one hand, you have SFR which offers mainly mobile products; and, on the other hand, you have Numericable which is more about cable. | Ho afaka averina atsofoka ao anatin'ny fanavaozana tahaka ny fampiasàna vola ao amin'ny Cloud, ireo tahiry ho azo avy amin'ilay fanovàn-drafitra araka ny fanadihadian'i Lionnel Piar, filoha lefitry ny Fifandraisan-davitra ao amin'ny CGI Consulting. |
16 | | Ara-indostria, ny zavatra mahaliana ao anatin'io fifanatonana io dia ny hoe, amin'ny andaniny isika dia manana ny SFR izay misahana indrindra ny tolotra momba ny finday, ary amin'ny ankilany kosa dia manana ny Numericable izay misahana ny “câble”. |
17 | With this merger, we are moving towards the notion of a unified operator which can single-handedly offer corporate clients a full suite of services. | Miaraka amin'io fifanatonana io, tafiditra kokoa anatin'ny fomba fiteny “mpandraharaha ankapobeny” isika, izay afaka manolotra ny fitambaran'ireo tolotra ireo ho anà orinasa iray. |
18 | And it is precisely this new notion that threatens the hegemonic dominance that Orange currently enjoys on the B-to-B market . | hoy ihany io manam-pahaizana io. Izany no mandindona mivantana ny toerana bahanan'i Orange eo amin'ny tsenam-barotra B-to-B. |
19 | | Amin'izao fotoana izao dia mitàna 70% amin'ny tsenam-barotra io mpandraharaha io raha, ho azy roa mitambatra kosa, SFR sy Numericable dia mitàna 20 %, saingy mikatsaka ny hahatratra ny 30 %. |
20 | | Mbola tsy maintsy miandry ny faneken'ny Manam-pahefana momba ny fifaninanana izany, izay mety haharitra am-bolana vitsivitsy eo. |
21 | Orange currently holds a 70% market share and, while SFR and Numericable currently hold 20% between them, the newly merged entity is hoping to attain 30%. | Saingy vantany vao manan-kery io tetikasa io, azo inoana marimarina ny hitodian'ireo mpitantana orinasa mankany amin'ity safidy iray ity, raha tena tsy ampy mihitsy izany hatreto. |