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1 | Lebanon: Interview with the “Brofessional Review” | Libanona: Resadresaka Nifanaovana Tamin'i “Brofessional Review” |
2 | Nine months ago, a group of three designers and two advertising graduates teamed up to start a blog tackling everything related to design: advertising, fashion and media; they called it the “Brofessional Review”. | Sivy volana lasa izay, nanangana bilaogy mifandraika amin'izay rehetra miompana amin'ny haibika (design) rehefa nivondrona ny andiana mpahaibika telo sy nahazo mari-pahaizana momba ny dokam-barotra anankiroa: dokambarotra, lamaody ary media; Nantsoiny hoe “Brofessional Review” izy io. |
3 | Now, with more than 100 reviews in their archive, readers look forward to their posts/opinions whenever a new brand, advertising campaign or promo hits the market. | Ankehitriny, efa mihoatra ny 100 ny revion-dry zareo ao amin'ny tahirin-keviny, miandry fatratra izay avoakany na ny heviny ny mpamaky raha vao misy marika na doka fanentanana na varoboba mipaka any amin'ny tsena. |
4 | Global Voices Online interviewed them to know more about what they do. The “Brofessional Review” Team | Nifampitafatafa tamin'izy ireo hahalalana bebe kokoa amin'izay ataony ny Global Voices Online. |
5 | Global Voices Online: First of all, who are the Brofessional Review team members? | Ny ekipa “Brofessional Review” Voices Online: Voalohany, iza ireo mpikambana ao amin'ny Brofessional Review? |
6 | Brofessional Review: We are a team of 3 aspiring Graphic Designers and 2 Advertising graduates, relatively contributing to the blog. | Brofessional Review: Hivoaka ho Mpahay sary amin'ny haibika ny telo aminay ary efa nahazo diplaoma amin'ny dokambarotra kosa ny roa aminay, ireo no mandray anjara amin'ny ankapobeny amin'ny bilaogy. |
7 | Some members are more active than others but the whole team shares a set of principles regarding design related subject matters, and how to interact with the field. | Misy ny mazoto kokoa noho ny hafa saingy samy mizara ny tohi-keviny eo amin'ny sehatry ny haibika amin'izay zavatra na lohahevitra resahiny sy ny fomba iaraha-miasa na ifanakalozan-kevitra eo amin'ny taranja (kianja). |
8 | We agreed to be transparent and fun, a mix between cynicism and criticism, the ‘Brofessional' way. | Nifanaiky izahay mba hangarahara sy hahay manala azy, fangarona fomba fisaina manivaka nefa tia tsikera, ny fomba ‘Brofessional'. |
9 | GVO: What inspired you to start the blog? | GVO: Inona no nahatonga anareo hanankevitra hanomboka bilaogy? |
10 | BR: Admin I : Nothing in particular; Being very active as a designer and very opinionated as a person, I somehow reached a phase where I had so much to say but lacked the right platform. | BR: Admin I : Tsy misy raha lazaina manokana; mavitrika dia mavitrika eo amin'ny haibika ary be fikirizana amin'ny maha-olona ahy tsotra, indraindray misy fotoana te-hilaza zavatra betsaka aho saingy tsy mahita ny sehatra anambaràna azy. |
11 | It was a random intuitive moment when the idea came up and got reformulated to reach its present stage. | Fotoana kisendrasendra no nahatongavan'ny hevitra ary novolavolaina indray no nahatrarany izao dingana izao. |
12 | GVO: Have you ever received an official or unofficial response from an agency/brand you talked about? | GVO: Efa nahazo valinteny ofisialy na tsia avy amin'ny marika na sampan-draharaha noresahinareo ve ianareo? |
13 | BR: We receive responses almost constantly. | BR: Saiky mahazo valiny hatrany izahay. |
14 | It only took few weeks that the blog started getting a good amount of exposure. | Herinandro vitsivitsy monja no nanombohan'ny bilaogy dia efa tsara toerana fantatry ny maro izy. |
15 | Agencies started knowing about us and we got in contact with many brands' marketing managers. | Efa manomboka mahafantatra anay ny sampan-draharaha ary efa maro ny mpitantana ny marketing (haivarotra) amin'ny marika maro no mifandray aminay. |
16 | Responses varied between hate, hate and a reasonable amount of objective interaction. | Isan-karazany ny valiny ka misy ny mankahala ary misy ny mifampidinika tsy mitongilana. |
17 | After almost 8 months we've held meetings with many agencies discussing their work and we're still exchanging emails regarding such matters without affecting our tone or credibility. | Manakaiky ny valo volana izao fa efa betsaka ny sampan-draharaha nifampiresaka taminay ny momba ny asany ary mbola mifandefa mailaka hatrany momba ny lohahevitra kanefa tsy nanova ny fomba fiteninay sy ny fitokisana anay izany. |
18 | GVO: Based on the ads/campaigns you see and review, how do you describe the advertising business in Lebanon? | GVO: Raha fotorina amin'ny fomba fanentanana na ny dokambarotra nojerenareo, ahoana ny hanavazavanareo ny fandraharahan'ny fanaovana dokambarotra ao Libanona? |
19 | BR: The advertising scene in Lebanon is in desperate need for design. | BR: Tena mila haibika mihitsy ny sehatry ny fanaovana dokambarotra ao Libanona. |
20 | Design is not a technical medium; it's not a tool, but a thinking process. | Tsy tekinikam-pampitan-kafatra io, tsy fitaovana fa fomba fisaina. |
21 | The majority of our agencies tend to disregard process and go for the fast commercial work that lacks creativity and innovation. | Saiky manadino izay fomba izay ny ankamaroan'ny sampan-draharaha fa mihazakazaka amin'ny asana mpivarotra izay tsy ahitana famoronana sy fanavaozana. |
22 | To be fair, advertising in Lebanon is hypocrisy blended with clichés except the very few daring individuals trying to break through. | Tsorina fa mbola fihatsaram-belatsihy feno fomba fijery efa lany andro ny fanaovana dokambarotra ao Libanona ankoatra ireo vitsy tena vitsy manandrana ny mamaky lay. |
23 | GVO: What's the next step for Brofessional Review? | GVO: Inona ny dingana manaraka ho an'ny Brofessional Review? |
24 | BR: We are aiming to add more daring insights regarding design, featuring well-known design thinkers expressing their minds informally - The ‘Brofessional' way. | BR: Mana-tanjona hanampy fahasahiana kokoa eo amin'ny fijery izahay eo amin'ny sehatry ny haibika (design), hanasongadina ireo kalazan'ny haibika hamahavahana ny ao an-tsainy - ny fomba ‘Brofessional'. |
25 | Design is our main concern, whether talking advertising or fashion. | Ny haibika no mahaliana anay, na miresaka dokambarotra io na lamaody. |
26 | The next step will focus on interactivity with a higher dose of guts! | Hifantoka amin'ny fifamalian'asa ahitana daozina fahasahiana ambony kokoa ny dingana manaraka! |
27 | Thank you! | Misaotra tompoko! |
28 | You can follow the Brofessional Review on Twitter @BrofessionalR and on their Facebook page too. | Azonao arahina ny Brofessional Review ao amin'ny Twitter @BrofessionalR sy ao amin'ny Pejy Facebook ihany koa. |