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1Slovakia: Second-Class CustomersSlovakia: Mpanjifa Kilasy Faharoa
2During the last years of socialist Czechoslovakia, there was a typical lack of goods in the country.Nandritra ny taona faramparany nisian'ny Czechoslovakia sosialista, nisy ny tsy fahampiana teo amin'ny firenena.
3It's not that people were going hungry or naked, it was still possible to buy basic things.Tsy hoe hanoanana na tsy fitafiana no namely ny olona, mbola azo natao ihany ny nividy ny filàna fototra toy izany.
4But if you wanted something a bit more special - say, a pair of jeans - you had to go to special shops and pay with special vouchers, which ordinary people could only acquire at the black market.Saingy raha mila zavatra hafa manokana ianao - ndeha hatao hoe pataloha jeans - dia mila mandeha aminà toeram-pivarotana manokana ary mividy amin'ny alalan'ny tapakila manokana izay tsy azon'ny olona rehetra vidiana raha tsy any amin'ny risoriso.
5Shopkeepers kept tropical fruit or better cuts of meat under the counter for the customers they deemed more valuable, such as doctors and specialist mechanics.Afenin'ireo mpandraharaha ara-barotra any ambanin'ny latabany any ny voankazo samihafa sy ireo sombinkena tsara karazana mba ho an'ireo mpanjifa heveriny ho misy afitsoka kokoa, toy ny mpitsabo sy ireo mpanamboatra fiara manana fahaizana manokana.
6Most other people had to stand in long lines.Ny ankabeazan'ny olon-drehetra dia tsy maintsy milahatra lavabe.
7Buying a new car or a new flat used to take years of waiting.Ny fividianana fiara vaovao na efitrano vaovao dia nilàna fiandrasana an-taona maro.
8Western brands - with the exception of soda, perhaps - were very rare.Ireo zava-bita Tandrefana - ankoatry ny soda, angamba - dia tena tsy nahitàna firy.
9Shopfront in Czechoslovakia, 1976.Ny manoloana ny fivarotana iray tao Czechoslovakia, 1976.
10Image by Flickr user docman (CC BY-NC 2.0).Sary avy amin'ny mpampiasa Flickr, docman (CC BY-NC 2.0).
11Shopping revolutionFivoaran'ny Fifampivarotana
12The situation changed after the revolutionary year of 1989, when the borders opened and nearby agricultural villages in western Austria turned into shopping centers - and they remain so even today, when international brands and stores are now strong players in the Slovak market.Niova ny toe-draharaha taorian'ny revolisionan'ny taona 1989, rehefa nisokatra ny sisintany ary nivadika ho foiben'ny fiantsenana ireo tanàna mpamboly manodidina tany andefan'i Aotrisy - ary mbola mitoetra ho toy izany mandraka androany, rehefa tazana maka toerana sy matanjaka eo amin'ny tsena Slovaky ihany koa ireo marika sy tsena iraisampirenana.
13Often, however, food products of the same brand differ in quality and price, depending on whether they are produced for consumers in Western Europe or those in Central and Eastern Europe.Mazàna, na izany aza, ny sakafo mitovy fiaviana izao kanefa dia manana kalitao sy vidy samihafa, miankina amin'ny hoe novokarina ho an'ny mpanjifa ao Eraopa Andrefana na ho an'ireo any Eraopa Afovoany sy Atsinanana.
14Even though customers might expect products of the same brand to be of the same quality worldwide, regional differences do exist, according to a study [sk, .ppt file] sponsored by the Slovak department of the European Commission and carried out by the Association of Slovak Consumers.Na dia mety hiandrandra vokatra avy amin'ny karazana iray hitovy kalitao manerantany aza ny mpanjifa, misy foana ny fahasamihafàna isam-paritra, araka ny fanadihadiana iray [sk, .ppt file] novatsian'ny Departemanta Slovaky ao amin'ny Kaomisiona Eraopeana ary notanterahan'ny Fikambanan'ny Mpanjifa Slovaky.
15Of the products tested during the study, the quality of Milka Alpine Milk chocolate turned out to be the most consistent: there was no significant difference discovered between versions produced in Western Europe and in Poland.Tamin'ireo vokatra nanaovana fitsirihana nandritra io fanadihadiana io, ny kalitaon'ny sokola misy Ronono Milka Alpine no tsikaritra ho tsy miova: tsy dia misy fahasamihafàna mivaingana voatily teo ami'ireo vokatra avy any Eraopa Andrefana sy ny avy any Polonina.
16German and Austrian customers however, are guaranteed to get chocolate made of milk from the Alps mountains.Ireo mpanjifa avy any Alemana sy Aotrisy, na izany aza, dia nomena toky fa hahazo hatrany ny sokola vita avy amin'ny ronono avy any an-tendrombohitra Alpes.
17The famous purple cow that supplies milk for Eastern Europeans' chocolate may live somewhere in the Tatra Mountains, a fact about which they would not be made aware.Ilay ombivavy volombatolalaka izay ahazoana ny ronono ho an'ny sokola ho an'dry zareo Eraopeana Tatsinana dia miraoka ahitra any an-tendrombohitr'i Tatra any, izay tsy ilaina ambara an-dry zareo akory.
18Regional differencesFahasamihafàna isam-paritra
19In the case of Coca-Cola, the difference is the kind of sugar used. German as well as Czech consumers will get a version with beet sugar, while the nations further east have corn sugar in their drinks.Raha ny tranga Coca-Cola izao, ny fahasamihafàna dia eo amin'ny karazana siramamy ampiasaina, na ny mpanjifa Alemana na ny Tseky dia samy manana ny karazany ampiasàna ny siramamy avy amin'ny betiravy, raha ny firenena any atsinanana mampiasa ny azo avy amin'ny katsaka amin'ny zava-pisotron-dry zareo.
20The company explained [sk] that this way they can supply a cheaper product for the Slovak market - and when you compare Coca-Cola's price table in the study, you can see that it is true.Nanazava [sk] ny orinasa fa amin'io fomba io dia afaka manome vokatra mora vidy kokoa ho an'ny tsena Slovaky izy - ary rehefa mampitaha ny vidin'ny Coca-Cola ao anatin'ilay fandihadiana, dia ho hitanao fa marina izany.
21Blogger Tibor Pospíšil wrote [sk] that beet sugar is more expensive in Europe because of the “sugar lobby” and, for most customers, there is no significant difference in quality.Ilay mpitoraka bilaogy, Tibor Pospíšil, dia nanoratra [sk] fa ny siramamy avy amin'ny betiravy dia lafo any Eraopa noho ny fisian'ny “lobby amin'ny siramamy” sy, ho an'ny mpanjifa maro, tsy dia misy fahasamihafàna hita soritra loatra eo amin'ny kalitao.
22What's more, this way Slovak customers get original American-quality Coca-Cola.Ambonin'izany, amin'io fomba io dia mahazo ny kalitaon'ny Coca-Cola Amerikana ny mpanjifa Slovaky.
23There was visible difference in Nescafé Gold coffee for Western and Eastern Europe - due to different preferences of local customers, according to the manufacturer [sk].Misy fahasamihafàna be hita amin'ny kafe Nescafé Gold ho an'ny Eraopa Andrefana sy Atsinanana - noho ny fahasamihafàan'ny filàn'ireo mpanjifa eo an-toerana, araka ny filazan'ny mpamokatra azy [sk].
24But the biggest differences were found in spice products from Kotányi, an Austria-based company.Saingy ny tena fahasamihafana goavana indrindra hita dia tamin'ireo fanomezana tsiro ny sakafo (epices) avy any Kotányi, orinasa iray any Aotrisy.
25Customers across Europe are getting similarly-sized packs with different amounts of spice inside and very different pricing per kilogram.Ireo mpanjifa any Eraopa dia mahazo fonosana mitovy habe saingy tsy mitovy fatra amin'ny taharo ao anatiny ary tena samihafa be ny lanjany amin'ny kilao.
26Even though everything is produced at one factory, the worst quality was found in a package produced for Bulgaria: nearly 10 percent of its contents was just powder, and in the case of red pepper, a significant part of its natural color was missing.Na dia orinasa iray ihany aza no mamokatra ny zavatra rehetra, ny ratsy indrindra tamin'ireny dia hita tamin'ireo vokatra natokana halefa any Bolgary: manakaiky ny 10 isanjato amin'ny ao anatiny fonosana no vovoka fotsiny, ary raha ny dipoivatra mena no raisina, very betsaka mihitsy ny loko natoraliny.
27The company's spokesperson said [sk] it had happened accidentally, and, to support this view, it should be noted that packs produced for the Austrian, as well as Hungarian and Slovak, markets had problems with humidity levels.Ny mpitondra teny avy amin'ilay orinasa dia niteny hoe [sk] tranga tsy nampoizina no nisy, ary, mba hanohanany izay filazany izay, tsara ny hanamarihana fa ireo fonosana novokarina ho an'ny tsena Aotrisiana, toy izany koa ny ho an'ny Hongroa sy ny Slovaky, dia nanana olana tamin'ny resaka tahan'ny hamandoana.
28Below are excerpts from a discussion of the article about the study's results [sk], published in April 2011 in the Economy section of SME.sk online news portal.Ireto eto ambany ireto ireo ampahany avy aminà fifanakalozan-dresaka iray tamin'ny lahatsoratra mikasika ny vokatr'ilay fanadihadiana [sk], navoaka ny Aprily 2011 tao amin'ny faritra ho an'ny Toekarenan'ny gazety anaty aterineto SME.sk.
29freedomman:freedomman:
30If it was just about food, but it also happens with other products, but I always think that it is mainly about the customer, because they import here only that what the customer wants.Raha resaka sakafo fotsiny izy ity, saingy mitranga koa amin'ireo vokatra hafa izany, nefa mihevitra foana aho fa olan'ny mpanjifa indrindra indrindra, satria ry zareo tsy manafatra afa-tsy izay tadiavin'ny mpanjifa.
31If the customer does not care about contents, weight, origin and cares only about the price, then the producer will meet his wishes.Rehefa tsy miraika amin'izay ao anatiny ny mpanjifa, ny lanjany, ny fiaviana ary tsy mijery afa-tsy ny vidiny, dia araka izay koa no anomezan'ny mpamokatra fahafahampo azy.
32It's a huge difference between a typical Austrian and a typical Slovak customer.Fahasamihafàna goavana izany ho an'ireo mpanjifa salantsalany Aotrisian sy Slovaky.
33How many Slovak customers are looking at the country of origin? […]Mba firy amin'ireo Slovaky mpanjifa moa no mijery izay firenena niavian'ny vokatra ?[ …]
34Jumo (in reply):Jumo (ho valinteny):
35I do this [check the country of origin] and others do it as well.Izaho manao an'io [mijery ny firenena niaviany] ary manao toy izany koa ny sasany.
36And I do not think that Austrian customers pay more attention to these things than the Slovak ones.Ary tsy heveriko ho manao zavatra toy izany mihitsy ny Aotrisiana mpanjifa miohatra amin'ireo Solvaky.
37rini17:rini17:
38My parents grumble that smoked meat is not the same quality it used to be, but the only thing they care about is the price.Mikamenona fa ireo hena nasalisaly tamin'ny afo dia tsy manana ny kalitao, saingy ny hany tokana mampiasa ny sain-dry zareo dia ny vidiny.
39With contents or taste they deal only when it is impossible to eat it.Rehefa hoe tsy azo hanina mihitsy ilay izy vao mamaky ny lohan-dry zareo izay ao anatiny sy ny tsirony.
40chico34:chico34:
41It does not matter that food in Germany is of higher quality - here it is more expensive.Tsy olana ny hoe ambony be ny kalitaon-tsakafo any Alemana - lafo vidy izany eto.
42hektor22 (in reply):hektor22 (ho valinteny):
43Official data: http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-SF-10-030/EN/KS-SF-10-030-EN.Isa ofisialy: http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-SF-10-030/EN/KS-SF-10-030-EN.
44PDF Please, see page 2 - price index for food.PDF Azafady, jereo ny pejy 2 - fanoroam-bidin-tsakafo.
45Germany: 111, Slovakia: 80.Aleaman: 111, Slovakia: 80.
46Food in Germany is nearly 40 percent more expensive.Ny sakafo any Alemana dia manatombo 40 isanjato amin'ny halafosana.
47koprolit:koprolit:
48And especially the mentioned Kotanyi… even cheaper brands in Slovakia have higher quality.Ary nindrindra indrindra fa ny Kotanyi nambara etoana… na dia izay marika ambany indrindra any Slovakia aza mbola manana kalitao tsara lavitra.
49zed25:zed25:
50Common knowledge, now already confirmed by laboratory.Iarahan'ny rehetra mahafantatra, efa voamarin'ny labaoratoara sahady rahateo.
51From personal experience, I can confirm a big difference in quality of chemical components - for example, there is a big difference in baby diapers bought in Austria and here.Avy amin'izay niainan'ny tena manokana, azoko hamafisina ny elanelana be misy eo amin'ny eo amin'ireo vokatra ara-tsimika - ohatra ny elanelana be eo amin'ny tatin-jaza vidiana any Aotrisy sy ny eto.
52ivan the terrible:ivan the terrible:
53And who is responsible for it, comrades?Ary iza no tomponandraikitra amin'io, ry akama?
54Show me the guilty ones!Asehoy ahy izay meloka!
55Surely, the Western imperialists could be blamed for our own stupidity again!Marina, ireo imperialista tandrefana no homena tsiny indray noho ny hagaigentsika ihany!
56Imperialist companies are giving us second- and third-class goods?Ny orinasa Imperialista ve no manome antsika vokatra karazany faharoa - sy fahatelo?
57But we like to eat them and pay for them!Kanefa dia tiantsika ny mihinana an'ireny sy mividy azy!
58Radike 777:Radike 777:
59And that's why I'm buying Slovak products… Unfortunately, sometimes it is a problem to find Slovak products at grocery stores.Ary izany no antony ividianako ny vokatra Solvaky… Indrisy anefa, olana iray matetika ny hahitàna vokatra Slovaky eny amin'ny toeram-pivarotana enta-madinika.
60Grüß Gott:Grüß Gott:
61For the stupid tactics of our merchants there is a simple cure.Ho setrin'ireo tetik'adalan'ireo mpivarotsika dia misy alaolana tsotra iray ity.
62I'm already shopping in Austria only.Tsy miantsena afa-tsy any Aotrisy aho.
63Prices are similar, sometimes markedly lower, and quality is markedly better.Mitovy ny vidiny, matetika aza amidy moramora kokoa, ary ny kalitao ambonimbony kokoa.
64etrusk:etrusk:
65I was speaking with dairy producers […].Tafaresaka tamin'ireo mpamokatra ronono aho […].
66In the era of a Slovak owner, they were using the same recipe as during the communist time.Tamin'ny vanim-potoana hoe ny Slovaky no tompon'ny fihariana, dia nitovy tamin'ny fomba fanao fony andron'ny kaomionista ny fomba fiasan-dry zareo.
67Which meant that cheeses were taking their time to mature and yogurts also were the way they have to be.Midika izany fa ny fraomazy dia avela ho masaka amin'ny fotoanany eo ary toy izany koa ny yaourt.
68As soon as a foreign investor stepped in, they introduced a new recipe.Vantany vao nirotsaka an-tsehatra ny mpandraharaha vahiny, nampiditra fomba fanao vaovao ry zareo.
69Cheese matures in a few hours now…Anatin'ny ora vitsy dia masaka ny fraomazy amin'izao fotoana…
70statocnesrdce:statocnesrdce:
71Nothing compares to the quality I'm using. It is classic quality of food as during the communist era.Tsy misy azo ampitahaina amin'ny kalitao ampiasaiko e. ny kalitao mahazatra hatry ny fony vanim-potoana kaomionista.
72Milk, meat, eggs, fruit and vegetables - I'm buying them at local farms that are not under [official] control.Ronono, hena, atody, voankazo sy krazan'anana samihafa - vidiako any amin'ireo toeram-pambolena eo an-toerana ihany izay tsy eo ambany fanarahamaso [n'ny manampahefana].
73Egg yolk is yellow and even my son does not want eggs from the shop.Mavo tsara ny tamenak'atody ary na ny zanako aza tsy tia ireo atody avy any am-pivarotana.
74And when milk turns sour, it is possible to drink it as sour milk…Ary rehefa mivadika ny ronono, dia tsy misy afa-tsy ny misotro azy amin'ny maha-ronono mivadika azy…